2. Introduction Chevrolet Volt electric car runs independently from gasoline first entering automobile in the market
3. Consumer Behavior Facts: Most of the people in Turkey drive cars Most of them aren’t using hybrid or electric cars They pay a large amount of money for gas regularly Perception of electric cars: Luxury Not reliable
12. Promotion Acts: Billboardson gas station exits: “Tired of paying for gas? Switch to Chevrolet Volt and start to save!” Competitionon the website: “What can you do with the monthly fuel expenditure?” PR: Newspapers, magazines, Internet blogs and TV news TV and Radio Advertisements Social Media: + High VOLTage Test Drive Days