Greenwashing presentation2

Greenwashing Deceptive eco-advertising and its prevalence in the home appliance industry.

What s Greenwashing? ,[object Object],[object Object]

The History of Greenwashing ,[object Object],[object Object],[object Object],[object Object]

Greenpeace’s Greenwash Criteria ,[object Object],[object Object],[object Object],[object Object]

The Seven Sins of Greenwashing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sin of The Hidden Trade-Off ,[object Object],[object Object]

Sin of No Proof ,[object Object],[object Object]

Sin of Vagueness ,[object Object],[object Object]

Sin of Worshipping False Labels ,[object Object],[object Object]

Sin of Irrelevance ,[object Object],[object Object]

Sin of the Lesser of Two Evils ,[object Object],[object Object]

Sin of Fibbing ,[object Object],[object Object]

Home Appliances ,[object Object],[object Object],[object Object]

Example 1: Samsung ,[object Object],[object Object],[object Object],[object Object]

Example 2: LG ,[object Object],[object Object],[object Object],[object Object]

Example 3: GE ,[object Object],[object Object],[object Object]

Lowe’s-- Improving Homes? ,[object Object],[object Object]

Honest AND Eco-Friendly ,[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object]

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