The document lists the top 10 most important things the author learned in their PRCA 2330 class. These include: 1) Gaining work experience through internships is the most important lesson, as experience stands out to employers. 2) Social media sites are crucial for networking and staying up to date in the PR field. 3) As a PR professional, clear communication is key to getting messages across to audiences.

1. The Top 10 Most Important
Things I learned in PRCA 2330
BY: LEIGH GUNNELS
I LEARNED MANY LESSONS IN BARBARA
NIXON’S INTRO TO PUBLIC RELATIONS
CLASS, BUT IF I HAD TO NARROW IT DOWN
TO THE 10 MOST IMPORTANT, HERE IS MY
LIST:

2. #10: Professional Organizations
 Becoming a member of PR groups help you connect
with other PR professionals and develop ethical
standards for the profession.
 The Public Relations Society of America (PRSA) and
The International Public Relations Association
(IPRA) are great organizations to get involved in.

3. #9: Be Ethical and Professional
 PR practitioners should
be honest at all times,
convey sense of
business ethics based
on your own morals
and strive for a balance
between loyalty to the
organization and duty
to the public.

4. #8: Public Relations is a Process
 The acronym R.A.C.E can help in running a
successful PR campaign
Research
 Research
Action

Communication

Evaluation Evaluation
 Action
Communication

5. #7: Be Prepared for Job Interviews
 Always research the
company, dress
conservatively, and ask
appropriate questions.
 Always follow up
immediately with
thank-you notes.

6. #6: Keep Up With Current Events
 Listening to PR
podcasts, watching the
news, and keeping up
with social media sites
is crucial to staying
ahead in your PR career

7. #5: Resume’s and Portfolio’s Standout
 Your resume should only be one page coming out of
college and it should always have strong action
verbs. But resume’s only get you an interview.
 Bring a portfolio of your work to the interview. The
portfolio should include writing samples, press
releases and showcase your achievements.

8. #4: Writing a Press Release is inevitable
 As a public relations
professional knowing how
to write a good press
release is essential
 You need to know the
inverted pyramid writing
style and the structure of
the press release

9. #3: Communicate Clearly
 As a PR professional you have to communicate
clearly to get the message across to audiences
 avoid jargon, cliché’s, and discriminatory language
 Use symbols, acronyms, and slogans

10. #2: Social Media Sites Are a Must
 Networking by using
social media sites like
twitter, facebook,
wordpress, and
Propenmic is great way
to get connected and
stay updated with the
latest PR news

11. #1: EXPERIENCE IS THE MOST IMPORTANT!
 The most important
lesson I learned is to
take as many
internships as possible
to gain work experience.
 Motivation and
experience stand out to
future employers.