2. World’s 2nd largest fast food hamburger restaurant Has 11,565 restaurants worldwide in 71 countries Fiscal year 2008 had a revenue of $2,455 million

3. Strengths Strong market position Robust financial performance Greater franchise mix Weakness Market concentration

4. Set up profiles for “The King” Twitter Facebook Do some PR stunts Get The King out to the people Help him promote Burger King Goal: Make this campaign focus on getting The King out there and getting people putting a positive focus on The King. Make him that “best friend” from Burger King

5. PR Put The King in situations where he can interact with real people Burger King: Have The King there to play with children, take photos, just be fun Baseball games: throwing the first pitch at a game “Crashing” parties

6. Twitter Make Twitter a gateway to PR stunts that The King could be doing Tweets could give the whereabouts to where The King would be that day Could use Twitter to help introduce new products

7. Facebook Helps gives people a look not what The King has been doing with Facebook statuses, photos, comments, etc. Coupons can be printed from the Facebook page or promotional codes can be obtained from the page to be used in Burger King restaurants Videos can be posted of different appearance he made and put on Facebook for people to view

8. Evaluation Facebook Facebook friends Page views Twitter Followers Retweets

9. A lot of money would not be needed. Traveling fees would be the most expensive thing. His Facebook and Twitter could be handled freely and appearances in Burger King and other places could be done cheaply.

10. The campaign should run for one year. In that year The King should do multiple appearances around the United States and his Facebook and Twitter pages should have countless updates throughout that time.