internet.

1. When we speak of a website in fact we are referring to a set of files can be text, audio, graphics, etc.., Which is connected by a markup language called HTML. This language allows us to create so-called web pages, which are just files with the extension htm or html. They are hosted on web servers, which are specially adapted computers, and are permanently connected to the Internet. The advantage of HTML is that leaves have several files simultaneously (along with a video text, graphics in the form of buttons, etc..) And also has the ability to create links or hyperlinks (hyperlinks in English) which are responsible for connecting web pages to each other. This means we can quot;
jumpquot;
from a U.S. based website to one that is in Spain or Japan immediately, making geographic distances disappear in the network. To access the website using a browser, which is the software responsible for presenting this information in a friendly way. or Website: fileset or Web Page: file in HTML or HTM or Hyperlink: An object that is used to link files (Web pages, images, audio, etc.). or Web Server: Internet-connected computer that hosts Web sites or files that can be requested through the network Web Programming hghhh With the development of new Web programming languages emerged designed to present pages that allow greater interaction, they move faster contain animations, etc. Among them we mention the asp and php, which broadly can generate pages based on requests from users of the site, ie searching in a database the information requested, and create a page instantly. The most commonly used databases are MySQL (open source), Oracle, Informix, IBM, and Microsoft SQL. The DHTML (Dynamic HTML) and CSS (style sheets) are used to make HTML pages more interactive, eg. buttons that change color, enlarge or decrease text size, etc..; allies to JavaScript, can also put the time and date the page, scrolling text display, and more. Software that is being used much on the web to make animations with audio, text, images, etc.., Is Macromedia Flash, and in their latest versions have tools that make it relatively easy to create a web presentation. The Java language instead creates executable files that are installed on the surfer's computer and used for animation or to create small programs (calculators, games, etc.).. Although it is clear that increasingly is being used less. or ASP / PHP formats for dynamic web pages or Databases: MySQL, Oracle, Informix, and Microsoft SQL or DHTML / CSS HTML dynamic languages or Javascript: programming language or Flash: Software used to make animations or Java programming language Weight of the pages and image format The weight of the pages should not exceed 50 Kb, that yet is because Internet connections are slow, and there are studies in the U.S. showing that users often do not wait longer than 30 seconds to see information on a page. This topic is fundamental image processing, ie it is often possible to put the same weight to fall substantially, keeping all forms of acceptable quality. The editing software, digital images are ready to optimize images to mount anywhere. or weight of the pages or Image Format Consistency It is necessary to make the website get consistency and a distinctive image, using backgrounds, graphics and logos, uniform colors in the text and links, navigation bars at the same location, etc.., In the same way that a department store has a unique aesthetic, both for its headquarters and their branches. or fund and distinctive graphics or color of text and links or navigation bars at the same place 2 - Steps to creating a website There are three steps that we will see in this teaching unit, will enable us to put a website on the net. They are, set objectives, design the website, and finally, publication and maintenance. ~ - Setting goals ~ - Web Site Design ~ - Publication and maintenance Define the objectives of the Site The first step to take when you want to outline a strategy for the Web is undoubtedly define the objectives of the site: will be a site dedicated to E-commerce?, Do we simply have a corporate image of our company or business network, or does it want to become our primary sales channel? This is achieved by defining the mission of the site, and on appeal, setting out the objectives of short and long term. To this must be carried a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) which also allow us to select the target user or potential customers which we aim. Within this analysis on the other hand, evaluate the competition sites, allowing us to learn from their successes and failures. Then we determine who will participate in this project, selecting staff based on their knowledge and skills, establish operational requirements (software, hardware, services, etc.). And finally, you will need to develop a financial budget to give you a financial framework to this endeavor. That is, in short, armed with a business plan (business plan) that could potentially serve us even in the case of needing external financing, since it is the tool that is presented to the VCs (venture capitals or VCs) to assess whether it is feasible investment in a project. Business Plan ~ - Current status of the company ~ - Mission Site ~ - SWOT Analysis ~ - Description of goods or services ~ - Target which is aimed ~ - Short-term ~ - Long-term objectives ~ - Management / Operations ~ - Financial Web Site Design To begin developing a website was essential to create a list of content that will provide the same, eg news, weather, a database of products, etc.. This will allow then to establish the functional requirements (navigation bars, links, colors and design thereof) is made so much easier. Once we have these two issues resolved, you must define the estimate and the tools available, two variables that are closely related. Here you decide whether to use Flash, Dreamweaver, or we are oriented to programming in PHP or ASP, if we do the work quot;
in housequot;
by hiring qualified personnel or if they outsourced in an E-builder or a design studio, etc.. ~ - Create a list of contents ~ - Setting the functional requirements ~ - Check the available tools ~ - Have the financial budget Publication and maintenance The next step is the publication web site, for which we hire a web host (hosting), which will be online 24 hours a day, all year. Finally, it is advisable to go to renew the contents of the site periodically for users to find updated material. There is an unwritten rule that establishes the network put together a budget similar to that used for site creation, and dedicate itself to annual maintenance. Eg. if you need $ 100 for the initial design of the website, we will use another $ 100 for the rest of the year in maintenance and web hosting. - How to be content It is very important that I provide compelling content and navigation within the website as simple and clear as possible (unless our business is selling advertising and want users to quot;
get lostquot;
within the site, thus seeing many pages with advertisements). This will make people feel comfortable and return to the site on several occasions, giving us greater opportunities to sell products or services. Another thing that should be taken into account is made to give him our contact information on every page: address, phone, fax, e-mail, etc.., Together with a notice of confidentiality and other legal. This builds confidence in our business and also gives the user the advantage of having at hand a means to contact us. attractive or Content or Simple navigation or contact information or legal notice Privacy policy or Focus on business Our goal as a website has to be on the main page (home page) in a simple and understandable. We must remember that when users hit a site that does not know, try to figure out what it is, and if they do not find that information quickly and clearly, it is more likely to click the Back button on your browser. It is also necessary, as far as possible, to reveal the headers and title bars of the Sub-pages what the purpose of that section. The more we focus on our business, the more likely we'll pass it to users, and thus obtain greater efficiency in our goals. Finally, it is a good idea to put a page with frequently asked questions (FAQ's) because there are many people who use them to learn more about the web site they are visiting, or to clarify doubts. Focus on business or simple or disclosed in the headers or FAQ's Credibility The fact build credibility in our Internet business is extremely important, since being a new medium and also have among its features to the quot;
virtualquot;
users take greater precautions than in the physical world. A clear example is the fear of the public to put their credit card number online. That's why it must provide laboratory accurate information, examples, testimonials from buyers, guarantees and perhaps future upgrades (upgrades or new features to a product), which tend to strengthen the confidence of the consumer or user of our site. o Information or example, witness o Provide guarantees Future upgrades or Additional Benefits It is also important to provide additional benefits such as creating a membership program for our customers, guarantees a post sales service through the real world (telephone, address, etc.). Or money back if the customer is not satisfied with the goods or our service. or membership programs or after-sales service or refund Site Contents That users of our Web site have limited options and well-specified, will likely get to our products or services easily. This is another way to facilitate the purchase, which you can add the fact of giving gifts, promotional set prices for any product, or provide a regular bulletin of news. or Limited Choices or guide customers to our products or facilitate the purchase Offering gifts or or Promotions or Newsletter Prioritizing benefits The language we use in the website must be clear and concise, do not forget that many people are still paying high amounts for their dial-up network, and do not usually spend much time in long texts or confused. A direct language, designed to prioritize benefits and not features of our products (Example: quot;
Feel the comfort of this vehicle, vibrate with its speed,quot;
instead of quot;
This car has XX meters. Wide, is very comfortable and reaches 180 kms. per hour quot;
), where emphasis is given to the first word of the sentence in bold and underline important phrases. It is also convenient to separate the ideas of paragraphs, create bulleted or numbered lists to present benefits and features and remove all the text is not necessary. or clear and concise or direct language or Give importance to the first word or use bold for keywords o One idea per paragraph or Lists and bullets or summarize text Get customer data The new marketing techniques we say it is a priority to the client and the Web, is an excellent tool to achieve this goal. Let us make your personal information and permission to contact you, offering perhaps a newsletter, samples of our products and free gifts. Is something that is done in almost all websites. Addition should be conducted opinion polls to discover their tastes and needs. This information will allow us to conduct marketing campaigns one by one, or develop new products and services which were unaware of the need to satisfy their demand. o Obtain customer data o Provide a newsletter or reports, samples, trials, etc.. or opinion polls or permission to contact It is important to clarify that the greater amount of personal data requested, the lower the number of users who want to provide, so it is appropriate to ask only the necessary data, or asking them to go slowly. <br />