1. Music magazine analysis.

4. Cover Here are the three covers I have chosen to analyse.

5. Contents Here are the three contents pages I have chosen to analyse.

6. Double Spreads Here is one of three double page spreads, that I have chosen to analyse.

7. Double Spreads Here is one of three double page spreads, that I have chosen to analyse.

8. Double Spreads Here is one of three double page spreads, that I have chosen to analyse.

9. Cover one This is the first cover I have selected to analyse for my research. As you can see it does not conform to normal magazine formats, in a majority sense. I will go into more detail of this later. I find the magazine simple looking and keeping to a house style, it certainly knows its captive audience, which I will cover in VALS later. I have chosen all URB issues as I can then cross examine easily and in turn I believe It will help inspire my own magazine.

10. Cover one continued Magazine format Left third ‘ Z’ format Left third:- The left third is usually the section of the magazine which contains items such as the information at ‘ 1 ’ and ‘ 2 ’. This shows a magazine that is anti conformist, a magazine suited to a particularly ‘non-conformist’ part of the musical scene. Instead in the Left third the only regularity is that of the title, which due to a simple and consistent house style is instantly recognisable. By assuming its not the centre third that will sell the magazine you can assume it has a large circulation or a particularly upmarket audience. As it will be displayed at the front of a shelf, where the entirety of the cover can be seen. ‘ Z’ format:- The ‘Z’ Format is the usual guideline used to put in information, as this is where the eye follows, according to research. This the magazine does conform to although ‘ 1 ’is a little off centre your eye is drawn to it due to the photo. Price and Masthead both conform to this format. This I believe backs up my point about it being a front shelf magazine, which with little words colour and images can sell large volumes. 1 2

11. Cover one continued Magazine format Picture:- The picture is a medium close up shot of the artist and in this issue, guest editor Kid Cudi it shows him mirrored and looking onwards. It had been put in black and white to heighten the contrast and to make the image more simplistic and hard hitting, which again reflects the house style of this magazine. House Style:- Quite clearly the house style can be interpreted as simplistic, there is no footer or skyline, just a simple masthead. Which on all the covers is the clearest thing to see. There is no pull quotes, or selling ‘freebies’ just a short complied list of artists included in the magazine. And of course the barcode and price in small print. Overall the selling point is the minimalistic, poster like cover on this magazine, when compared to the ‘over-crowded’ one on magazine like Kerrang.

12. Continued Lessons:- Of the three covers I do not believe this to be the one that will inspire my own work, however that doesn’t mean there is nothing to learn from it, in my own music magazine drafts, and in my preliminary college magazine my work has been very over the top and reliant on text to sell it. This is why I chose URB magazine being at contrast to my work. It means I can try and work on a simpler masthead, a simpler photo, in order to create more of an effect with less on the page, I believe I can make mine more dynamic. VALS:- (Values, Aspirations, Lifestyle) This cover appeals to the VALS of the target audience (about student early adult age) in values by: being simple and dynamic, it is to the point and no nonsense, for people who have the latest technology and are on the go the magazine is very much in the moment as I believe the audience, aspire to be. In doing so the aspirations can be that the audience may want to be like the people in the magazine, who’re portrayed as beautiful, and successful with no inhibitions, this is the message I believe the aspirations come across as. The lifestyle of the audience may be cluttered in which the magazine can in turn offer some escapism from this, and also the lifestyle may be very in the know, and on the go, in which the articles and magazine content, however little, advertised on the front cover, are enough to interest the audience. My criticism of the magazine is that you wouldn’t notice this issue at a distance, a problem when it comes to selling or finding new customers who are looking for new material

13. Cover two This is the second cover I have selected to analyse, Although following the same house style to the first one this takes into account seasonal looks, which I will look into more detail later. I will most likely choose this magazine for my inspiration as it is dynamic, and outside of work I have done before so I believe in doing this I can create a better and new look from the rest fo my look.

14. Cover two continued Magazine format Left third ‘ Z’ format Left third:- ‘ Z’ format:-

15. Cover two continued Magazine format Picture:- House Style:-

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17. Cover three

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19. Contents one

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21. Contents two

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23. Contents three

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25. Double Spreads TYPE SHIT HERE TYPE SHIT HERE

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