4. Why PPC? PPC (Pay Per Click) is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest ROI.
45. Top 10 Questions You Should Ask Your PPC Team How much revenue do we drive through PPC alone? What is our CPA? What is our ROI? What is our conversion rate? What is industry avg. CR? What percentage of our budget is fully utilized? Are there any opportunities to find more converting traffic?
46. Top 10 Questions You Should Ask Your PPC Team Do we do geo-targeting? Do we do day parting? What kind of tools do we use? Do we use automation? Do we do testing? PPC testing and/or landing page testing? Do we send PPC traffic only to one location? How are our quality scores?