Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Competitors Evaluation
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2. PGray® Competitor Assessment Model SWOT Analysis Highest Normal Lowest You? Competitor 2 Competitor 1 The traditional SWOT analysis provides general information, but it often lacks in qualifying and quantifying the key competitive value factors. The most critical to market and customer competitive value factors must be qualified and quantified. The value factors direct the company's value disciplines (products-services-price) Offering level to market Value factors Strengths Weaknesses Opportunities Threats Products Services Price Peter Gray Consulting Strategic International Marketing http://www.petergrayconsulting.net/