This is an overview of how you can begin to identify areas of your business to begin to implement effective business strategies into your business. If you are intersted in completing the Business and/or Marketing Assessment, please give me a call! Thanks, Amy Polak :)

1. Effective Business
Strategies
Amy Polak, Owner
Photo Camp 2009
281.725.1325
a.polak@thegrowthcoach.com
www.businesscoachhouston.com
This work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United
States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/us/

2. Where are you going?
First step in developing Effective Business Strategies is

to find out: Where to you want to be in 3-5 years? What
is the vision for your personal life or for your business?
Next, You have to determine: How are you going to get

there?

3. Visual from Conference
River of F.U.D.S
Fears
Uncertainties
Doubts
Suspicions/Stress Bridge:
This is where you
Systems
want to be!
Accountability
Mindset
You are here.

4. River of F.U.D.S
Most of the time our F.U.D.S hold us back from where we want

to be.
We may be afraid of thinking about our dreams or visions because we are

afraid we will not get there. The uncertainties with your current
situation might also make you so fearful that you are unable to move.
Maybe it’s the doubts within yourself that are holding you back. Or, your
suspicions that one client may ruin your career if you fire them. Lastly, it
could be stress! Are you over worked and over whelmed that you can’t
take a step back from your business to plan and develop the systems &
strategies that you need to help your business run more efficiently and be
more effective?

5. Other challenges that may hold you back
Lack of Systems

 Lack of Plans
 Lack of Strategies
 Lack of Accountability

6. Systems
What systems, plans & strategies are developed in your

business to help you get to where you want to be?
Whether they are systems for your sales process, marketing

process, training process or developing strategic alliances.
An example of a strategic alliance could be other

photographers that focus on different types of photography,
such as style and type to expand your network & increase
other ways to gain referrals.
Developing Systems & Processes will help you earn more

money & have more fun!

7. Accountability
People & Goals

Writing down your goals is huge and can help keep you

accountable.
Developing your 3-5 year vision will help you establish your

goals that will help you get there.
Find someone that can keep you accountable to what you

said you were going to do. Whether it’s your spouse, a
business alliance, a friend, or a Business Coach.
Also, make sure you look at your goals daily and focus on

what is going to give you the greatest result with the least
amount of effort: Leverage.

8. Mindset
Where is your Mindset? What are you focusing on?

If photography is your business, are you treating it like a Job,

OR, a Business?
A business owner develops plans and strategies that will help

them be more focused & effective: Doing the Right Things.

9. 6 Keys Areas for Your Business
Plans & Strategies

 Leadership/People Management
 Marketing/Lead Generation System
 Sales & Follow-up Systems
 Delivery of Products & Services
 Finances – Are you making $$

10. Business & Marketing Assessment
For individuals who attended the conference: I have discounted
our Business & Marketing Assessment Tool exclusively for you!
If you are interested in completing the assessment, please contact
me. Both of these tools will help you to identify areas of your
business that may need your attention. It will also help you on
the “How To” part of developing & implementing your systems.
Amy Polak, Owner
281.725.1325
a.polak@thegrowthcoach.com