Wilkinson U Navarra Day3
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The document outlines Kent Wilkinson's lecture on diaspora, identity, ethnicity and health communication. It discusses key concepts like diaspora, cultural identity and ethnicity. It then describes a multi-method study conducted in West Texas to combat diabetes and obesity among rural Hispanics, using surveys, focus groups and psychophysiological testing. The study found diabetes and obesity are significant health threats, and health messages need to be tailored and family-oriented to be effective for this community.
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Wilkinson U Navarra Day3
- 1. Kent Wilkinson Regents Professor in Hispanic and International Communication Texas Tech University Universidad de Navarra Lecture – Day Three, April 14, 2010 Diaspora, Identity, Ethnicity and Health Communication
- 17. Thank you for your kind hospitality over the past three days!