SlideShare una empresa de Scribd logo
1 de 34
First there was  chaos
 
Moving  beyond   the logo
We adopted an  agency model
We  listen
Start with a  strategy survey Lessons from  previous communications Shift to  audience’s perspective
One BU Many parts Balance
online (web) Co-develop and  connect offline (print)
Our personality.  Our voice.
Modern Global Excellent Dynamic Confident Progressive Diverse Urban
Capturing the voice  in writing
School of Public Health catalog
School of Social Work brochure
Sargent Choice poster
Sargent Choice website
Aligning  visuals  with voice
College of Arts & Sciences website
Arts & Sciences magazine
College of Fine Arts website
College of Fine Arts alumni magazine
Moving   pictures
Annual Report 2008 cover
Annual Report 2008 website
Bostonia  online
Bostonia  online
Focusing on  the audience
Admissions website
Admissions website
Admissions website
Admissions brochure
 
Admissions brochure educheckup  website review
What’s  next ?
Virtual Campus Global Strategy BU Homepage Kenn 2.0 BU Tube Research 2009 Annual Report ‘09

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