13. Why Marketing Research Is Necessary? Marketing communications is typically asked to achieve four things - introduce a new fact or idea, correct an existing misconception, reinforce a favorable opinion or stimulate action.
32. Growth-Share Matrix Developed by the Boston Consulting Group Source: Perspectives, No. 66, โThe Product Portfolio.โ Reprinted by permission from The Boston Consulting Group, Inc., Boston, MA. Copyright ยฉ 1970.