1. Ready Meals - US - July 2009
Appendix: Other Useful Consumer Tables
FIGURE 99:
Household consumption of shelf-to-microwave dinners, by
brand, October 2007-December 2008
All
Base: adults aged 18+ whose HH uses shelf-to- 5,009
microwave dinners
%
Campbell's Microwave Soup 31
Chef Boyardee Microwave 31
Hormel 22
Dinty Moore American Classics 18
Dinty Moore Microwave Chips 14
Betty Crocker Bowl Appétit 13
Light and Healthy 12
Kid’s Kitchen 10
Armour Lunch Bucket 9
Other brands 40
SOURCE: [Data]/Experian Simmons NCS/NHCS: Fall 2008 Adult Full Year—POP
FIGURE 100: Household consumption of frozen main courses, by brand, October
2007-December 2008
All
Base: adults aged 18+ whose HH eats frozen main 9,457
courses
%
Stouffer's Family Style Recipes 25
Marie Callender's 24
Banquet Family Entrées 20
Banquet Crock Pot Classics 18
Healthy Choice 16
Stouffer's Regular Entrées 15
Tyson Premium Gourmet 15
Michelina's 13
Bertolli 12
Gorton's 12
Stouffer's Pot Pie (Frozen) 12
Weight Watchers Smart Ones 12
Swanson 12
Lean Cuisine Dinnertime Selects 11

2. Other brands 16
Stouffer's (including Lean Cuisine): frozen main 59
courses—brand summary
Banquet: frozen main courses—brand summary 35
Lean Cuisine: frozen main courses—brand summary 23
Green Giant: frozen main courses—brand summary 9
Uncle Ben's: frozen main courses—brand summary 8
SOURCE: [Data]/Experian Simmons NCS/NHCS: Fall 2008 Adult Full Year—POP
FIGURE 101: Incidence of buying frozen ready meals, by meal type, by number of
people in household and presence of children, April 2009
Total 1 2 3 4 or No 1 child
perso peopl peopl more childre under
n in e in e in peopl n 18 in
HH HH HH e in under house
HH 18 in hold
househ
old
Base: adults aged 18+ 2,000 381 673 370 576 1,291 339
with internet access
% % % % % % %
American fare 39 40 36 43 40 39 39
Mexican 21 19 18 28 21 19 26
Italian 29 26 25 29 36 26 31
Chinese or Japanese 18 15 15 23 21 16 23
Indian 6 5 4 6 7 5 7
Thai 7 5 5 8 10 5 10
Any other ethnic ready 7 8 5 9 8 6 9
meal
Any vegetarian or vegan 10 9 9 11 9 9 12
meal
Any premium ready meal 19 18 16 21 22 18 20
Any diet/low-calorie/low- 21 18 19 22 24 19 24
fat ready meal
Any nutritionally 16 15 15 17 19 16 19
balanced/healthier eating
(but not diet) ready meal
I haven’t purchased this 15 15 16 15 12 16 12
type of ready meal in the
last six months
I never buy this type of 22 28 25 18 19 25 16
ready meal
SOURCE: [Data]

3. FIGURE 102: Frequency of buying ready meals—frozen meals, by number of people in
household, April 2009
Frozen ready meals such Total 1 person 2 people 3 people 4 or more
as Stouffer’s, Lean in HH in HH in HH people in
Cuisine or Banquet HH
Base: adults aged 18+ with 1,260 216 395 251 398
internet access who
purchase frozen ready meals
such as Stouffer’s, Lean
Cuisine or Banquet
% % % % %
More than once per week 9 5 6 10 13
Once per week 19 16 17 20 22
2-3 times per month 37 40 35 42 33
Less than once per month 32 35 37 25 30
Don’t know/not sure 4 3 5 4 3
SOURCE: [Data]
FIGURE 103: Source of ready meals—refrigerated ready meals, by presence of
children, April 2009
Total No 1 child 2+ children
children under 18 under 18 in
under 18 in household
in household
household
Base: adults aged 18+ with 726 396 163 167
internet access who purchase
refrigerated ready meals such
as fully prepared meals sold in
the refrigerated section
% % % %
Grocery store/supermarket 68 70 63 66
Drug store 7 4 12 9
Walmart 44 39 50 48
Convenience store like 7-Eleven 9 7 12 11
or ampm
Discount retailer like Target or 18 15 18 25
Meijer (excluding Walmart)
Warehouse club like Costco or 24 19 23 35
Sam’s Club
Specialty grocery store like 15 12 20 20
Trader Joe’s, Whole Foods or
Wild Oats
Other (specify) 2 4 1 0
SOURCE: [Data]

4. FIGURE 104: Source of ready meals—frozen ready meals, by number of people in
household, April 2009
Total 1 2 people 3 people 4 or
person in HH in HH more
in HH people in
HH
Base: adults aged 18+ with 1,260 216 395 251 398
internet access who purchase
frozen ready meals such as
Stouffer’s, Lean Cuisine or
Banquet
% % % % %
Grocery store/supermarket 75 78 76 74 73
Drug store 5 6 3 7 6
Walmart 42 30 37 47 51
Convenience store like 7- 5 1 4 7 7
Eleven or ampm
Discount retailer like Target or 15 10 12 14 22
Meijer (excluding Walmart)
Warehouse club like Costco or 19 9 15 24 25
Sam’s Club
Specialty grocery store like 11 8 10 10 15
Trader Joe’s, Whole Foods or
Wild Oats
Other (specify) 3 3 4 3 2
SOURCE: [Data]
FIGURE 105: Reason for buying ready meals—frozen ready meals, by age, April 2009
Total 18-24 25-34 35-44 45-54 55-64 65+
Base: adults aged 18+ 1,260 174 241 234 237 178 196
with internet access who
purchase frozen ready
meals such as Stouffer’s,
Lean Cuisine or Banquet
% % % % % % %
They are a part of my 15 13 22 15 14 16 11
diet
For portion control 24 23 24 23 25 25 21
Because they are 82 71 74 88 86 84 86
convenient
They are a good way to 17 27 23 12 13 16 16
try new or ethnic dishes
They are inexpensive 41 53 44 36 40 39 37
They taste good 46 48 42 44 46 53 44
Other (specify) 4 2 2 3 4 7 5

5. SOURCE: [Data]
FIGURE 106: Reason for buying ready meals—shelf-stable ready meals, by gender,
April 2009
Total Male Female
Base: adults aged 18+ with 807 403 404
internet access who purchase
shelf-stable ready meals such as
Hormel Compleats, Chef Boyardee
or Del Monte Harvest Selections
% % %
They are a part of my diet 10 13 8
For portion control 13 16 11
Because they are convenient 76 72 80
They are a good way to try new 16 16 16
or ethnic dishes
They are inexpensive 42 45 39
They taste good 39 40 38
Other (specify) 3 3 4
SOURCE: [Data]
FIGURE 107: Purchase of Chinese or Japanese frozen ready meals in the last six
months, by key custom consumer groups, April 2009
All Male and Male and Other race Other race
children age and age and HH
under 18 in 18-34 18-44 income less
household than $75K
Base: adults aged 2,000 291 303 160 138
18+ who have
access to the
internet
% % % % %
Chinese or 8 14 14 14 12
Japanese
SOURCE: [Data]