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Phresh Fish Denim Co.
- 1. Designed by Evann Pichon FSH 616 - OL1: MS: Dynamics of Fashion
Notas del editor
- Phresh Fish Jeans differentiates itself by being bold and standing out from the crowd. With unique colors and intricate detailing, Phresh Fish Jeans asserts itself as a fashion leader. The logo is edgy and has urban appeal, just like the target market. It’s young and playful, exotic and eye-catching. The logo can be displayed in white, Orange Pantone 173PC, and Red Pantone 1795PC. Please check in the corner of the slides for colored logos.
- According to Japanese legend, if a koi succeeded in climbing a waterfall at a point called Dragon Gate on the Yellow River it would be transformed into a dragon. Based on that legend, it became a symbol of worldly aspiration and advancement. More generally, the Japanese associate koi with perseverance in adversity and strength of purpose. Because of its strength and determination to overcome obstacles, it stands for courage and the ability to attain high goals. Others say it means good fortune or luck. Many people (myself included) have koi tattoos. Koi tattoo designs could be incorporated into the clothing.
- Koi are very popular, as they are a symbol of love and friendship. Many different colors and color patterns exist; common colors include white, black, red, gold, blue, and red-orange.
- These straight-leg, cuffed jeans will come in a variety of colors, inspired by the Koi fish. Some will be white with red-orange and black spotted Koi designs on the fabric, while others will be dark blue denim. There are zippers on the rear of the jeans for added style and functionability.
- These teal boot-cut jeans are inspired by the Japanese “Big Wave.” The teal denim makes them eye-catching, and the waves embroidered on the seat pockets help distinguish them as premium denim.
- These slim-fit, straight leg jeans are inspired by fish scales. There will be a variety of colored Japanese denim, and eve iridescent denim. There will be faux scales along the top of the jeans to make them stand out as unique.
- This cotton V-neck t-shirt is simple and comfortable. It’s good for everyday wear. The main focus would be the different tattoo-inspired Koi designs that will be printed on the shirts. Adding rhinestones could enhance the design and allow for a higher retail price.
- Polyester blend, coated with a “microporus coating” for a lightweight, waterproof, and breathable rain jacket. The colors are inspired by the yellow and white Koi, and the jacket will have “splotchy” designs like a Koi’s colored scales.