1. Welcome to the world of Soft drinks: Enjoy the trip to soft drink industry Malika Rani ( Lecturer, Lovely Professional University, Phagwara) Manik Grover ( fazilka)

2. Indian Soft drink industry

8. The top 5 countries in soft drink consumptions Rank Countries Amount #1 United States : 216 litres #2 Ireland : 126 litres #3 Canada : 119.8 litres #4 Norway : 119.8 litres #5 Belgium : 102.9 litres The per capita consumption of soft drinks in India is estimated at 3 bottles per annum which is quite low as compared to many other developing countries and reflects a considerable potential for consumption to grow.

10. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.

36. Leading liquid refreshment beverage trademark MILLIONS OF Share of GALLONS volume BRAND COMPANY 2005 2006 %change 2006 Coca-cola Coca-cola 4,848.2 4,727.0 -2.5% 15.9% Pepsi Pepsi co 3,125.0 3028.0 -3.1% 10.2% Mountain Dew Pepsi co 1309.1 1324.8 1.2% 4.5% Dr Pepper 7 Up 1168.2 1193.6 2.2% 4.0% Gatorade Pepsi Co 958.0 1072.0 12% 3.3% Sprite Coca-cola 993.7 958.8 -3.5% 3.2% Tropicana Pepsi co 706.1 778.8 10.3% 2.6% Minute Maid Coca-cola 672 614.9 -8.5% 2.1% Aquafina Pepsi co 504.4 614.7 21.9% 2.1% Dasani Coca-cola 448.0 538.0 20.1% 1.8% Sub-Total 14732.6 14815.3 .8% 50% All others Juices & drinks 14149.9 14846.2 4.9% 50% Total 28882.5 29697.2 2.8% 50%

37. Change in sales in 2005-06

38. Coca-cola 15.9 Pepsi-cola 10.2 Dr.Pepper 4.5 Gatorade 4 Sprite 3.3 tropicana 9.2 Minute maid 2.6 Aquarina 2.1 dasari 2.1 Others 50

47. Soft drink companies have stepped up their efforts to capture a larger share of the fountain business by introducing more of their brands at the fountain, by aggressively competing for service contracts with high-profile customers. Coca-Cola Co., notes that fountain customers are becoming increasingly brand conscious

66. Age wise division of Different drinks Age Group Cola drinks Other soft drinks Other beverages Under 25 51.54 17.43 31.03 25-34 46.65 21 32.35 35-44 35.34 32.3 33.36 45-54 27.94 36 36.06 55-64 23.27 33 43.73 65 & above 24.42 26.38 50.2