9. Awareness Relation
Paid media Owned media
Brand Brand
attention engagement
Creating Building
impact platforms
Rationele Emotionele
effecten op effecten op
korte termijn lange termijn
10. Awareness Likeability Relation
Paid media Earned media Owned media
Brand Brand Brand
attention sympathy engagement
Creating Sparking Building
impact conversations platforms
Rationele Emotionele Emotionele
effecten op effecten op effecten op
korte termijn korte termijn lange termijn