1. European Business Meeting
5th June 07

2. Market Data
5th June 2007 2

3. D-SLR Market Development (pan-European)
2.6 Mio
! Market size
+32%
! Market growth 1.97 Mio
+47%
1.34 Mio
+64%
815K
Source: CIPA
5th June 2007 3! Target QTY Olympus 250K

4. E-P1 Specs & OPR
5th June 2007 4

5. 4
E-P1
E-1 customers' are expecting*
• More pixels and less noise
• Fastest AF and more AF points
• More accurate AE
• Larger LCD monitor
• Faster burst rate
• Higher shutter speed and flash sync. speed
• Built-in flash
• Wireless flash control capability
• Live View capability with swivel monitor
• Image stabilization
*internal survey
5th June 2007 5

6. 4
E-P1
Nikon D200 / 30D customers are not satisfied with*:
• 95% coverage finder
• No sensor dust solution
• Expensive images stabilized VR / IS lenses
• No built-in wireless flash control (30D)
• No splash-proof body (30D)
*internal survey
5th June 2007 6

7. E-P1 Specs
Main Specifications
• World most effective anti-shake system
(Max. 5 Steps)
• 10 MP High Speed Live MOS (5fps)
• Live View with multi angel LCD
(SAT, White Balance & Exposure
Compensation)
• Dust reduction (SSWF)
• Splash proof body
• Wireless flash control in 3 groups OPR Mid Oct (TBD)
Sales Start Nov (TBD)
5th June 2007 7

8. E-P1 Specs
Main Specifications
• AF performance
• Quicker and more accurate World
quickest with SWD lenses
• 11 points
• All cross sensor (D200/30D just
Center point)
• Better low light performance -
2EV@ISO100 (D200 -1EV, 30D, -
0.5 EV)
• Better continuous AF
5th June 2007 8

9. E-P1 Specs
Main Specifications
• High speed shooting capability
(5fps, 1/8000, X=1/250
• Big Viewfinder image with 100%
coverage
• Bigger finder magnification (x1.15)
with full coverage ratio (100%)
5th June 2007 9

10. D300 !Estimatedquot;
ZI^! (P8+Z':1D ,:1#- 8$PP+Z':1D ,:1#-
6? &= ;&AJ ^&*A#*D ,- =& ? #1- :
E-P1
^&*A#*D ,- =&
? #1-
: ^&*A#*D ,- =&
? #1-
:
^1V&/' !PB
Pixels $ !GB ( !GB (
D,.&+_9,/1:> ]*9&^1=+ $ 81.1=+ $ $
Live View 5
Y-:1I6@,X& [#<>+4S[&':+?&*A#*J 5 Image Quality
/&-' $ /&-' $
quot;9DJ+#A+YZ+,*&, (N+,*&,'
4 $ $5+,*&,' $ MM8+!PP5+,*&,' $
Dust Reduction
quot;9DJ+#A+Y)+?#1-: !!?#1-: ( N+?#1-:' Anti-Shake
$ !!+?#1-:' (
6:,*:I9?+:1D&H 5PPD6 3 !5PD6 !5PD6
6@9::&*I*,. 5(D6 $ Q5D6 $ 5PD6 (
Splash proof
C9*':+*,:& 5+A?' 2 $ 5+A?' Num. of 5+A?' area
$ AE $
Y)+'?&&< 7 #*/<+W91=X&': 5 $ $
B,V+'@9::&*+'?&&<H !SUPPP6 1 !SUPPP6 !SUPPP6
Body
TI'>-=+'?&&< !SG5P6 $ !SG5P6 $ !SG5P6 $
0 Num. of AF point
material
R?:J+A1-<&* 81,.#-,/ !!HQ !!HP !!HK
=#2&*,.& !PPO ( N5O $ N5O $
0M8+'1L& 61L& GJ5+1-=@ $ GJK+1-=@ ( $+1-=@ 5
Start-up Equot;F!GH+41*&/&''+)0
time,
Flash
Built-inC91/:I1-+)/,'@ Equot;F!GH+41*&/&''+)0 ( Equot;F!$H $ (
C#<>+D,:&*1,/ B.+,//#> $ B.+,//#> Shutter-rag
$ B.+,//#> $
6?*,'@+?*##A >&' ( -# ! >&' $
LCD size
89':+;&<9=:1#- 667 ) 5 %&'
Burst rate$ quot;# !
012&+31&4 )*&&+,-./& ( %&' $ quot;# !
Opt. finder AF speed
Max shutter speed,
5th June 2007 10
X-sync speed

11. ZI^! (P8 40D !Estimatedquot;
8$PP
? #1- ? #1-
6? &= ;&AJ ^&*A#*D ,- =& ? #1- : ^&*A#*D ,- =& : E-P1
^&*A#*D ,- =& :
^1V&/'
Pixel
!PB $ !GB ( !GB (
D,.&+_9,/1:> ]*9&^1=+ $ 81.1=+ $ $
Y-:1I6@,X&
5
Live View [#<>+4S[&':+?&*A#*J 5 Image Quality $
/&-' /&-' $
quot;9DJ+#A+YZ+,*&,
4
(N+,*&,' $ $5+,*&,' $ MM8+!PP5+,*&,' $
Reduction
Dust quot;9DJ+#A+Y)+?#1-: !!?#1-: ( N+?#1-:' Anti-Shake!!+?#1-:'
$ (
6:,*:I9?+:1D&H 5PPD6 3 !5PD6 !5PD6
6@9::&*I*,. 5(D6 $ Q5D6 $ 5PD6 (
Splash proof
C9*':+*,:& 5+A?' 2 $ 5+A?' Num. of AE area
$ 5+A?' $
Y)+'?&&< 7 #*/<+W91=X&': 5 $ $
B,V+'@9::&*+'?&&<H !SUPPP6 1 !SUPPP6 !SUPPP6
Body
TI'>-=+'?&&< !SG5P6 $ !SG5P6 $ !SG5P6 $
0 Num.!!HK AF point
of
material
R?:J+A1-<&* 81,.#-,/ !!HQ !!HP
=#2&*,.& !PPO ( N5O $ N5O $
0M8+'1L& 61L& GJ5+1-=@ $ GJK+1-=@
Start-up time,
( $+1-=@ 5
Flash
Built-in C91/:I1-+)/,'@ Equot;F!GH+41*&/&''+)0 ( Equot;F!$H $ Equot;F!GH+41*&/&''+)0 (
C#<>+D,:&*1,/ B.+,//#> $ B.+,//#> Shutter-rag
$ B.+,//#> $
6?*,'@+?*##A >&' ( -# ! >&' $
LCD size
89':+;&<9=:1#- 667 ) 5 %&' Burst rate
$ quot;# !
012&+31&4 )*&&+,-./& ( %&' $ quot;# !
Opt. finder AF speed
Max shutter speed,
5th June 2007
X-sync speed11

12. 4
E-P1
Nikon D200 / 30D customers are not satisfied with*:
• 95% coverage finder
- Olympus provides 100% coverage and bigger finder
• No sensor dust solution
- Olympus provides the most effective dust reduction system
• Expensive image stabilized VR / IS lenses
- Olympus provides the body built-in image stabilizer available
for all lenses
• No built-in wireless flash control (30D)
- Canon customers have to buy a bulky hot-shoe clipping
wireless controller unit for wireless applications
• No splash-proof body (30D)
*internal survey
5th June 2007 12

13. E-P1 Core Technology
Shadow
Adjustment
Technology
Live-
View
Hyper-
Swivel LCD
Crystal LCD
5th June 2007 13

14. E-P1 Core Technology
World’
Most Effective
Supersonic
Dust Reduction
Supersonic
Wave Drive
World’ Supersonic
Fastest Image
Supersonic Stabilization
AF lens On the BODY
5th June 2007 14

15. E-P1 – „Capture qualified Images under any situations”
quot; World most effective Anti-Shake performance
• Photographers can take sharp images with slower shutter speed, or
under darker situation, they have not taken before.
! World quickest precise AF performance
• Sharply captured every moment.
! Live View
• New shooting style also thanks to multi angle LCD.
quot; Dust Reduction System and Splash & Dust Proof Body
• …performance is proved by E-1
quot; Big VF & Wireless Flash Control
• For perfect control
5th June 2007 15

16. E-P1
quot; E-P1, a camera made for professionals!
! Perfect product, with a lot benefits to competition.
quot; Let’s promote and enjoy top down effect to E-410 & E-510 and
accessory sales.
5th June 2007 16

17. 7
E-P1 based on Four Thirds
Main benefits
•Specifically designed for digital photography
•Maximises the performance of image sensors and lenses
•Flange back ratio allows thinner construction of the body
•As of today the widest real digital lens line up exist on the market
•Allows use of smaller, lighter lenses with same angle of view
as 35mm lenses
ZUIKO DIGITAL 300mm
35mm format 600mm lens equivalent to 35mm format 600mm lens
5th June 2007 17

18. 7
E-P1 based on Four Thirds
Main benefits
•Full wide-angle capacity because of newly developed standard
•Dust reduction system planned into design
•Secure investment due to future-oriented technology
•Open standard ensures cross-manufacturer inter-changeability
Olympus, Panasonic, Leica & Sigma with products
5th June 2007 18

19. E-P1 OPR
OPR
• Latest status of local sales start in November
• OPR & Press event planned around Mid October
• Final confirmation from OT by end June
End June 07 End Sep 07 Mid Oct 07 Nov 07
Final
Decision MP Start OPR Event Local Sales
R&D Start
5th June 2007 19

20. Accessories
5th June 2007 20

21. Accessory - Sales Opportunity
• Big opportunity with E-P1 we start to benefit from top down effect and
boost accessory sales.
Consumer Pro/adv ama Lenses &
model model Accessories
An ideal formation of the DSLR system
Gain credit from all users
Establish strong brand
quot; First time to realize the synergy of 3 DSLR rings !!
• Target setting is to reach 25% by end of 140PA pan- European
5th June 2007 21

22. Accessories - Wireless Flash System
FL-36R & FL-50R Wireless Flash Systems
• Can be controlled directly via the E-P1
• Infrared control via 3 groups are available
• No annoying cables any more
• Easy to operate via the E-P1
Flash1 Flash3
60°
120°
Flash2
Bounce Reflector Flash 10a
10a
adaptor adaptor stand
FLBA-1 FLRA-1 FLST-1 `a
5th June 2007 22

23. Accessories - Power Battery Holder for E-P1
1. Sealed Anti dust/All weather battery holder for
various shooting condition.
2. User friendly 2 buttons / 2 dials system
3. 2 pcs of BLM-1. Bundled AA battery holder
AABH-1 or optional LBH-1 is available.
Grip Strap GS-3 Optional
5th June 2007 23

24. Accessories - Dipodic Adjustment Eye Cup DE-1 / DE-2
Existing camera body has diopter adjustment ranging -3~+1m-1, however,
wider range has been demanded by many users such as presbyopic user
and shortsighted user.
DE-1 to shift +3m-1 / DE-2 to shift -3m-1
Wide-ranging dipodic adjustment -6m-1b+4m-1 is available
combined with adjuster in body.
Compatibility DE-P3 DE-N3
E-1 - -
E-3 c c
E-300 c c
E-500 c c
E-330 c c
E-400 c c
E-410 c c
*Image is not final E-510 c c
5th June 2007 24

25. NEW Zuiko Digital Lenses
• Zuiko Digital ED 70-300mm f4,0-5,6 (Equiv. 140-600mm)
• Faster Autofocus
• Standard Lens
• October 2007
• Zuiko Digital ED 50-200mm f2,8-3,5 SWD (Equiv. 100-400mm)
• Faster Autofocus
• Pro Lens
• Nocember 2007
• Zuiko Digital ED 12-60mm f2,8-4,0 SWD (Equiv. 24-120mm)
• Faster Autofocus
• Pro Lens
• October 2007
• Zuiko Digital ED 14-35mm f2,0 SWD (Equiv. 28-70mm)
• Top Pro Lens
• Spring 2008
• Tele converter EC-20 for double tele
power
• October 2007
5th June 2007 25

26. Accessories - System
5th June 2007 26 ! Not just cameras, whole system!

27. Thanks for your attention!
5th June 2007 27