1. Advertising ULACIT ORAL PRESENTATION ENGLISH IV Jose Alberto Jimenez Prado

3. What is advertising? It is a form of communication with the intention of persuading its viewers, readers or listeners to taste some product or take some service. Advertising usually includes the name of the brand and a huge list of how that product/service could benefit us as costumers for persuading to consume that particular trademark or listeners to take some action.

4. What is advertising? (continued) A good technique of branding involves the repetition of an image or name to link the behaviors of the product with the consumers’ minds Advertisers often seek to increase consumption of their products through branding.

5. Creative Strategies in Advertising Implement creative strategies in order to get purchases attention and influence shoppers to buy specific trademark. For instance, catchy slogans or sticky jingles are used by advertisers for promoting publicity, marketing, public relations, and sales promotions.

7. Creative Strategies in Advertising (continued) Using strategies as a sales technique is not a new way of marketing. It was introduced in the 1940`s. Advertisement can utilize three different sorts of strategies: Weak strategies, mid-strength strategies and strong strategies. They all can be found either in television, radio, or magazines.

8. Weakstrategies This strategy just gives a product attribution.

9. Mid-strength strategies This way of persuading shows or provides you something that is truly unique.

10. Strong strategies This creative strategy includes resonance advertising. It`s difficult to accomplish, but if so, you as a vendor can reach you objective in a terrific way.

11. Thank you