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Integrating Mobile In The Marketing Mix

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The document discusses integrating mobile marketing into an overall marketing strategy. It recommends evaluating the target market's mobile habits, planning a mobile campaign that aligns with marketing goals and the target market, and integrating the mobile campaign with other marketing efforts. The document also provides examples of different mobile marketing channels like mobile websites, text messaging, and mobile pay-per-click ads, and suggests best practices for messages on each channel.

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Integrating Mobile in the Marketing Mix Cindy Krum Sr. SEO Analyst at Blue Moon Works
The Mobile Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Current Use of Mobile
Mobile Marketing Projections
Entertainment Mobile Marketing Channels
Mobile Pros & Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile’s Unique Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Evaluate Your Target Market ,[object Object],[object Object],[object Object],[object Object]
 
Planning a Mobile Campaign ,[object Object],[object Object],[object Object]
Mobile Channels & Messages ,[object Object],[object Object],[object Object]
Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile Website in the Mix Email Text & Picture Messaging Point of Purchase TV
Mobile Web: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Web: Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile Website Outdoor Advertising Traditional Website Radio Print Text & Picture Messaging in the Mix Email Text & Picture Messaging Point of Purchase TV
Text & Picture Messaging: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks! Your Coupon Code is: 7891011 For Terms & Conditions visit www.Website.com . Text message 'STOP' to 123456 to stop receiving our texts.
Text & Picture Messaging: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Text & Picture Messaging: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text & Picture Messaging: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text & Picture Messaging: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile PPC & Banners in the Mix Email Text & Picture Messaging Point of Purchase TV
Mobile Pay-Per-Click & Banners: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Pay-Per-Click & Banners: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Pay-Per-Click & Banners: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile Pay-Per-Click & Banners: Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating Mobile Success: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks!

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Integrating Mobile In The Marketing Mix

  • 1. Integrating Mobile in the Marketing Mix Cindy Krum Sr. SEO Analyst at Blue Moon Works
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  • 13. Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile Website in the Mix Email Text & Picture Messaging Point of Purchase TV
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  • 18. Mobile Website Outdoor Advertising Traditional Website Radio Print Text & Picture Messaging in the Mix Email Text & Picture Messaging Point of Purchase TV
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  • 25. Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile PPC & Banners in the Mix Email Text & Picture Messaging Point of Purchase TV
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