To promote a beer brand during the off season, a campaign was proposed that would entertain people through a game. The game's goal was to find a crew for a ship and have fun interactions. The main prize was an opportunity to make new friends on a cruise aboard a yacht. The campaign involved TV teasers, a 30-second TV commercial, billboards, and various promotional materials placed in pubs, shops, bus stops and supermarkets to entertain customers and gain their attention.

2. BRIEF To create consumer's promotion in off season, which should help to build image parameters of the brand Zlat ý Ba ž ant.

3. SOLUTION Campaign that will entertain people

4. SOLUTION Beer is about meeting new people and having fun. Game was about looking the crew for ship and amusing communication. Main price was about finding new friends during the cruise on yacht.

5. Teasing 3 x 15s TVC

6. TV teasers

9. Explanation of the promotion 30s TVC Billboards

13. Entertainment for customers To gain their attention on their way to pub or shop.

17. Bus stop sticker

20. Entertainment for customers In pubs and shops – places where people can look for winning signs

21. Instore radio spot in supermarkets

22. Table tent in pubs

24. Boomerang Free Card

26. Toilet sticker

29. Thank you.