My keynote presentation from #ALI social media and healthcare

1. Social Media Overview Presented by: Bill Evans SVP – Digital Practice Group Lead Fleishman-Hillard October 6th, 2009

14. Only 14% of people trust advertisements

15. But 78% of people trust recommendations of other consumers

17. Everything has changed Nothing has changed Both are true

18. “ If you don’t like change, you’re going to like irrelevance even less” General Eric Shineski, Retired Chief of Staff, US Army

19. Ok then, what is social media?

20. Social Media encompasses the millions of tools, sites and applications which enable consumers to share videos, ideas, photos, comments, opinions and personal experiences on the web. Social Media is also referred to as social networking, crowd-sourcing or “word of mouse”.

23. How are people engaging in social media?

25. Social networks are now more popular than porn sites Time Magazine, October 13, 2007

30. But I work in healthcare, silly

31. 47,396,644 people start with a social network for health information

32. 72% of physicians use social networks on a daily basis

33. 5X More likely to request a specific product 63% say it influenced treatment decisions

35. People are talking about your brand Right Now!

40. So, how can I start?

42. Questions? [email_address] facebook.com/billevans twitter.com/OhNoItsMrBill (212) 453 2216