Ppfor Cfd!

C HICAGO F IRE D EPARTMENT - Intern Project -

Business Problem Umbrella campaign with 3 goals: ,[object Object],[object Object],[object Object]

Key Research Points Street Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Firefighter Interviews

Key Research Points ,[object Object],[object Object],[object Object],[object Object],[object Object],Chicago + Art

Insights & Implications BIG INSIGHT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BIG IDEA

Creative Concept LEARN & LIVE

Learn and Live Campaign Goal To present the public with fire safety information in a more effective/engaging way, ie. Don’t just say it, show it

Batteries and Smoke Detectors ,[object Object],[object Object],[object Object]

Fire Battery Wall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Smoke Detector Advertisements ,[object Object],[object Object],[object Object],[object Object]

Smoke Detector Installation(s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Carbon Monoxide ,[object Object],[object Object],[object Object],[object Object]

The Canary Project ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Canary Project Reminder Campaign ,[object Object],[object Object],[object Object]

Escape Routes ,[object Object],[object Object],[object Object]

Escape Routes In the Home ,[object Object],[object Object],[object Object],[object Object],[object Object]

Escape Routes At the Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community To put the ‘house’ back in firehouse Goal

Battery Exchange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Welcome to the Neighborhood Package ,[object Object],[object Object],[object Object],[object Object],[object Object]

Learn and Live Events ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding Learn and Live Campaign Goal Bridging the gap between CFD and the public and finding a unique voice

CFD Firefighter Tattoo Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ppfor Cfd!

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