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19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Market segmentation B. Diversification C. Mass marketing D. Market positioning
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18) Target marketing, in contrast to mass marketing, A. Assumes that all customers are basically the same. B. Focuses on fairly homogeneous market segments. C. Ignores markets that are large and spread out. D. Is limited to small market segments.
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20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market segmentation. B. Market development. C. Market penetration. D. Market research.
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12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ A. promotional. B. product. C. personnel. D. pricing.
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6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market development. B. Combination. C. Product development. D. Market penetration.
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28) The attitudes and behavior patterns of people are part of the A. Social and cultural environment. B. Competitive environment. C. Political environment. D. Firm's resources and objectives.
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4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at A. Market development. B. Market penetration. C. Product development. D. Diversification.
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11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: A. Promotional. B. Placement. C. Product. D. Pricing.
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7) Product is NOT concerned with: A. Branding. B. Packaging. C. Wholesale price. D. Quality level.
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16) Marketing strategy planners should recognize that: A. Mass marketing is often very effective and desirable. B. Target marketing is not limited to small market segments. C. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. D. Target markets should not be large and spread out.
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1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. An example of the micro-macro dilemma. B. One of the universal functions of innovation. C. A part of marketing. D. A production activity.
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3) Which of the following statements best describes the modern view of marketing? A. Marketing is concerned with generating a single exchange between a firm and a customer. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing begins with anticipating potential customer needs. D. Marketing should take over production, accounting, and financial services within a firm.
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30) Which of the following statements about consumer products is true? A. Shopping products are those products for which customers usually want to use routinized buying behavior. B. Specialty products are those that customers usually are least willing to search for. C. Convenience products are those that customers want to buy at the lowest possible price. D. Unsought products are not shopped for at all.
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Transformation is even harder than we thought “Only 22% of companies successfully carry out transformation. The failure rate was 78%.” “Often the business value of digital transformation is not realized. One of the most common causes is an abundance of technology projects, not a true business culture transformation” - Phil Le-Brun, Enterprise Strategist, AWS
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Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
WheelTug Short Pitch Deck
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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
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Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
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How BiH plans to respond to EU ETS/CBAM
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Dr. Admir Softic_ presentation_Green Club_ENG.pdf
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HomeRoots Pitch Deck | Investor Insights | April 2024
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Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
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Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
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Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Marketing Quiz By M C Rashid Khan
1.
Welcome to GSBA
Who wants to be a Marketing Champion?
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Who wants to
be a Marketing Champion?
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Identify the Company
Round - 6
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And You Win
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M C Rashid
Khan ..... Orientation Program Give your feedback at : gsba.rashidkhan @ gmail.com