An advertising strategy focused on utilizing existing customers in influence new ones.

1. Social Taste The interaction Matters Duck Advertising was established to generate creative and thought provoking advertising. We at D.A. believe the quality and success of our business is achieved through team collaboration and hard work. To provide the highest quality, entertaining and unique advertising for a diverse clientele.

2. So Close But Not At All The Same

4. Competition From the Ground Up

12. How DA Thinks Strategy Mind Map SOCIAL TOOL - COFFEE pleasant season by drink festive comfortable wi-fi free stuff surprise by delight conversation common language business homework luxury entertainment $$$ groups drive-thru 24 hr Starbucks convenience clean stay awhile coffee reliable quality global featured artists radio iTunes movies music food

17. What We Came Up With Our Creative Ads He may not know what to say but she has a secret weapon for conversation. After the movie she suggests Starbucks. The comfy chairs, casual setting, and variety of hot and cold drinks provide an atmosphere that makes any awkward situation comfortable. Even if the boy is new, Starbucks will always be the same.

18. What We Came Up With Our Creative Ads Janet and Antonia had a screaming match last night over whose bowl was in the sink. Their friendship is in jeopardy and moving out was brought up. Over email they try to address their problems but it isn’t working. Janet suggests Starbucks as a neutral place to meet that both would feel comfortable. In no time they are giggling like school girls about the new boys in each others lives. The fear they walked in with has become a distant memory. Starbucks has saved another friendship over lattes.

20. This is New But Starbucks Isn’t Thank you for the opportunity to present our insights and ideas. We look forward to building a strong relationship with Starbucks in the future.