1. Sustainability Planning Workshop Crown Royale Hotel City of Balanga, Bataan October 15-17, 2007

2. Business Planning Theories and Concepts Marketing - vis-a-vis Product and Service Offerings

5. These "needs" have been traditionally identified as a primary motivation for extending telecommunications networks to unserved areas, even if the service must be subsidized for persons who cannot afford to pay the costs involved. Needs Analysis

6. Needs Analysis Community Needs Government provides Community Gets Public Service

9. However, if telecenters can offer services that customers are willing to pay to receive, and thereby generate profits for their owners and economic development within the community, they will be much more viable and self-sustaining operations. Economic Demand

10. Economic Demands Community Needs & Demands Community Pays Community Gets Business

12. Telecenter Services

33. Marketing Strategies Introducing your products

34. 3 Types of Marketing Campaign

37. Staffing

42. • Technical skills – Ability to use computers – basic word processing, spreadsheet, organisation and management of files and information, safety procedures such as how to switch on and off correctly, do backups – Ability to use email and the Internet – for communications and for searching out information and saving it – Maintenance – first line computer maintenance, installing programmes, using anti-virus, keeping the radio equipment clean and in good order. Skills required in a telecenter

43. Organizational skills – Management – how to keep everything going, plan activities, pay bills, do the accounts, organize meetings, make sure agreed work methods are followed, supporting volunteers, preparing reports • Creative skills – Ability to teach computer courses, train volunteers – Creativity and journalism – web production, producing a local newspaper, willingness to experiment with new ideas. Skills required in a telecenter

44. • Communication and animation skills – Mobilization – working with the community to ensure full involvement, liaison with community resource people and informants, maintaining contacts with local authorities and organizations, looking for support and sponsorships, ways of bringing in more clients for paid services, fundraising – Communicating with community members about the center’s activities Skills required in a telecenter

52. It is important to make sure that the roles, rights and responsibilities of all your human resources are clearly understood and accepted. and last . . .

53. Salamat po!!!