1. Me and My Cannondale By Michael Sendek

3. Additional $3.242 billion Parts, Rubber, accessories, clothing and shoes

4. Total $6.104 billion dollar industry Info provided by interbikes.com 2008 Bicycle Industry Facts

5. What do Cannondale riders and Pick-up truck owners have and common? They love their ride They love to add onto their ride They love to add onto their rides and then show them off Cannondale has 15,042 fans on Facebook that have uploaded: 923 user generated pictures of just their bikes

6. So What do we know? People use bikes for many different things. There are lots of different types of bikes for these different things Mountain Biking Road Racing Recreational Law Enforcement People have

7. A user generated forum that enables Cannondale riders to submit stories, videos and pictures of the journey’s they’ve taken on their Cannondales Me and My Cannondale Oh, the places you'll go! There is fun to be done!–Dr. Seuss

8. Create a Conversation Meet Chris Chris goes to MSU Chris bikes Chris biked across the country in 28 days That’s interesting But what kind of bike did he use, how did he prepare, what did he bring ? Me and My Cannondale will allow people to Create conversation Ask questions Share Stories Current “Ask Brad” blog answers questions, but doesn’t generate the curiosity needed to ignite people

10. Learn the type of bike they need

12. Monitoring How can we tell that we are driving traffic? Site Admin monitoring By monitoring the site’s conversations we can track what kind of interest the conversations are generating Create metrics to determine where our traffic is coming from and where they are going via Google Analytics Track social media conversations with Radian6 See what people are saying about Cannondale Who are major influencers we need to collaborate with?

13. Timeline Budget Estimated campaign cost for November to November= $75,000 to $100,000 Biking is highly seasonal and geographically based Warmer seasons and locations 4 months to build infrastructure and develop full strategy to launch Me and My Cannondale Begin construction in November so site is ready to launch in March and beginning of warm seasons.