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salesforce.com Corporate Presentation July 2009
1. Welcome to the Real-Time Cloud Marc Benioff Chairman and CEO salesforce.com
2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
4. Applications Moving to the Cloud 1960’s Mainframe 1980’s Client/server Today Cloud Computing Applications
5. 1960’s Mainframe 1980’s Client/server Platforms Moving to the Cloud Today Cloud Computing Platforms
6. The Cloud Computing Model Multi-tenant Automatic Upgrades Pay-as-you-go Elastic No Capital Expense Modest Operating Expense Scales With Your Business Great for times like these. Yefim Natis, VP, Distinguished Analyst
7. The Cloud Delivers Fast Time to Value Software Cloud Computing Automated Upgrades Large Operating Expenses Cloud Computing Value Value Value Time No Capital Expenses Upgrade Expense Large Capital Expense & High Risk Average 51% ROI within 12 Months2 53% of software projects cost 189% of original estimate1 1 Standish Group, Chaos Report 2006 2 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2008
8. The Cloud Delivers Lower TCO Cloud Computing: 46% Lower TCO1 On Premises = Hidden Costs Licenses No Upfront License Fees No Hardware Infrastructure Lower Implementation Costs Free Upgrades No Ongoing Maintenance Fees Predictable Hardware Consultants Infrastructure Maintenance Dedicated Staff Upgrades 1Source: Yankee Group: Hosted vs. Premise based Sales Solutions: TCO and Trade Offs
9. Customers Succeed Immediately in the Cloud Rapid Implementation 800 subscribers live in 45 Days 26 subscribers in 4 Days ~4,000 subscribers live in 4 Months Fast Business Results Increased sales 30% Increased customer satisfaction rating to 92% Improved revenue visibility to 1% variance
14. The Cloud Serves Companies of Every Size ENTERPRISE MID-MARKET SMALL BUSINESS
15. Recognition for Innovation in the Cloud April, 2009 Platform Visionary Sales Leader Customer Service Leader 2009 Sales & CSS Leader Third Fastest Growing Hi-Tech Company 2009 2009 Top Knowledge Management Vendor 2009 Enterprise and SMB CRM Winner (ISM) PC Magazine Editor’s Choice: UE Technology of The Year Market Leader Enterprise CRM Innovations Awards Computing Systems Winner 2008 Forrester Groundswell Award Top 100 Innovative Companies 2008 Best CRM & On-Demand Platform Top 10 Entrepreneurs & Cool Company
16. 1/1/1 Model for Strategic Corporate Philanthropy 1% Time Equity Product 138,000+ hours community service 6,100+ non-profit organizations $14 million+ grants
17. The Real-Time Cloud The world’s most complete cloud applications (software-as-a-service) The fastest way to build apps on a cloud platform (platform-as-a-service) Real-time cloud infrastructure (infrastructure-as-a-service)
18. The Real-Time Cloud ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multitenant Kernel
19. The Real-Time Cloud Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Programmable Cloud Logic Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications Integrated Content Library Real-Time Web Sites ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multitenant Kernel
20. The Real-Time Cloud Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Programmable Cloud Logic Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications Integrated Content Library Real-Time Web Sites ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multitenant Kernel
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22. Salesforce is the Sales Cloud Leader Complete, Leading Technology Leader in Customer Success Market Leader Innovation #1 in Customer Success #1 Market Share Leader Groundswell Award Leading On-Demand1 1 IDC Worldwide On-Demand CRM Apps 2008-2012 Forecast and 2007 Vendor Shares, published December 2008
34. Forecast and Analyze Your Sales in Real-Time Maximize Forecast Accuracywith customizable forecasting Gain Real-Time Visibility into performance, pipeline, revenue, win rates, and activities Forecasting & Analytics
48. Salesforce.com Customers Succeed in the Sales Cloud Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc., December 2008
49. Dell Manages a Global Organization in the Sales Cloud One Global CRM 15,000 Successful Sales Users Across 20 Countries 10% Increase in Sales Productivity $1 Billion in Approved Partner Deal Registrations - Michael Dell
50. Dr Pepper Snapple Gains Key Sales Insights From the Sales Cloud 300 sales reps track 10,000+ accounts across the Fountain Sales and Bottles & Cans divisions Hundreds of dashboardstrack key KPIs like sales call volume Scheduled email dashboards alert the teams and drive accountability
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52. Salesforce.com is the Service Cloud Leader Technology Leader Largest Customer Base Market Leader 6,800+ 2009 Customer Service MQ Leader 2008 Customer Service Wave Leader 55% Market Share SaaS Service Cloud Customers 1,000,000+ Customer Portal Subscribers 1 IDC Corporation, “Customer Service Applications 2008 Vendor Share”, salesforce.com fastest growing vendor among vendors with > 0.5% market share
53. Industry “Leader” for the Service Cloud 2009 Magic Quadrant for Customer Service Contact Centers April 3, 2009
54. Yesterday’s Contact Center Needs to Evolve But customers are here Companies invested here Discussion Groups Partner Websites Contact Center Social Communities
55. Customer Portal Ideas Chat Search Partners Email Join the Conversation Call Center Social Service Cloud Manager
56. Answer Every Question with Leading Knowledge Base Find Answers Fast Only Relevant Answers Scales Massively Intelligent Customers Agents Partners
63. Integrate with Chat for Real-Time Service Maximize Agent Productivity Handle multiple cases at once Maximize Customer Satisfaction Serve customers in real-time Chat
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65. Build a customer communityLower Service Costs Customer Portal $7.50 50¢ Call Center Interaction Self-Service Interaction
68. Build an online communityIdeas Online blog by Angela Vargo, June 2008
69. Share Cases and Information with Partners Drive better service through partners Increase efficiencies in working with partners Distributors Resellers Partners Vendors
70. Join Customer Conversations in Facebook and Twitter Capture customer conversations and knowledge Share knowledge with your customers Social
71. Help Your Customers Find Knowledge with Google Search Publish your knowledge, ideas, and content on your public web site… … so Google can help your customers find the answer Knowledge Ideas Content
72. Customers Succeed in the Service Cloud Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc., December, 2008
73. Qualcomm Opens New Support Channel In One Week 20,000 customers (engineers) that require 24/7 tech support Deployed first customer portal In 1 week Made the latest answers easy to find Reduced IT CRM support costs by 60% $11B Chip Manufacturer Mark Silber IT Systems Architect
74. Salesforce Helps NJ Transit Keep Rolling 150 Customer Service Agents 600% More Inquiries Handled 0 New Agents Required 36% ImprovedResponse Time Tim Wierzbicki, Manager
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76. The Real-Time Cloud Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Programmable Cloud Logic Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications Integrated Content Library Real-Time Web Sites ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multitenant Kernel
77. Programmable User Interface AppExchange Real-Time Mobile Deployment Real-Time Workflow & Approvals Real-Time Web Sites Programmable Cloud Logic Integrated Content Library The Fastest Way to Build Custom Cloud Apps Granular Security & Sharing Real-Time Analytics Unlimited Real-Time Customization
78. Unlimited Real-Time Customization Easy, Real-Time Customization for Managing All Your Data Your Database Unlimited Custom Objects & Fields Build any Table Add any Field Automatic Audit History Tracking Automatic Performance Tuning 14,700,000+ Customer Customizations 510,000+ Custom Objects (Tables)
79. Programmable User Interface Maximize User Productivity with the Right UI Create Any User Interface Use Code to Create Any Page Use Clicks to Create New Forms Componentized Interface Create Interfaces for Mobile Devices 110,000+ Custom User Interfaces
80. Programmable Cloud Logic Fast Application Development without the Cost of Infrastructure Programmatic Business Logic Complex Transactional Logic Stored Procedures Triggers Data Validation 30,000,000+ Lines of Apex Code
81. Real-Time Workflow and Approvals Engine Automated Business Rules through Point-and-Click Workflow Send Back No Real-Time Workflow Time-Based Triggers Approvals Formula-based Outbound Messaging Approve No Action For 2 Days Request Approval Escalate Approve Yes Send to Accounting 220,000+ Custom Workflow Rules
82. Real-Time WebsitesNow in Developer Preview Lower Costs & Increase Speed of Development Deploy Your Apps Instantly to the Web Connect Your Apps with Your Website Collect CRM Data from the Web 1,600+ Developer Sites
83. Real-Time Mobile DeploymentHave us show you how Salesforce uses Mobile Write Once Run Everywhere Avoid the hassle of developing apps across multiple devices Run your mobile and desktop apps on one platform Real-Time app deployment Available for all major device platforms Works seamlessly online or offline
84. Integrated Content Library Share the Best Content Across Your Company Tagging, Ratings, & Comments Subscriptions Full Text Search Complete Security and Sharing Assemble & Publish Content Track Content Usage Integrated Content Library
85. Real-Time Analytics Real-Time Visibility with Easy to Create Reports Customizable by Business Users Real-Time Reporting Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery Real-Time Updates Real-Time Updates
86. Granular Real-Time Security Model Flexible Data Sharing with Point-and-Click Rules Field, Object and Record-Level Control Sharing Across All Apps Custom Rules Across Roles & Profiles Integrated with API, Reporting & Search
87. 750+ Integrated Applications Your Choice of 750+ Partner Applications Trusted Native Apps Reviewed by Salesforce.com View, Try, Install Built on Force.com Best-in-class CRM & Non-CRM Apps 750+ Apps 200+ Native Apps
88. Fastest Way to Build Apps Months/ Years to Build Build Datacenter Build Analytics Buy Servers Build Security Build Search Build Workflow Build Sharing Deploy Mobile Build App Globalize Days/Weeks to Build Build App time
89. EA Runs Their Business in the Gaming Cloud Gabrielle Toledano Customer Hero
107. Proven, Real-Time Scalability Fast Deployment and Real-Time Scalability Proven by the Largest Enterprises ~25,800 Subscribers ~20,000 Subscribers ~65,000 Subscribers 170+ Customers with over 1,000Subscribers 50Customers with over 2,500Subscribers 10Customers with over 20,000Subscribers
108. Real-Time Query Optimizer Fast Data Access with Massive Scale Web clients Query Optimization Engine API calls <300 ms Massive Scalability Across Multiple Dimensions: Your Security Your Sharing Rules Your Search Your Company Your Role Your Metadata
109. Real-Time, Transparent System Status Confidence, Transparency, and Trust Live System Status Security Best Practices Historical Performance
110. Real-Time, Automated Upgrades Painless, No Hassle Upgrades 28 Major Releases Every Customization & Integration Automatically Upgraded Always have the Latest Innovations & Technology
111. Proven, Real-Time Integration Connect the Clouds Leverage Your Existing Investments 100M+ API calls/day >50% of Transactions through API Native Oracle & SAP Connectors Consume External Web Services Build New Web Services Leverage Existing Investments 60+ Certified Integration Middleware Connectors Force.com for Facebook Force.com for Google Force.com for Amazon Web Services
112. Real-Time Sandbox Environments Eliminate Risk in Deployment Fully Replicated Development Environments Support any IT Governance Strategy Production-class Infrastructure One Click Import/Refresh of Your Production Data Refresh Anytime Production Development Testing Training
113. Salesforce to Salesforce Real-Time Data Exchange Set up Any Connection Share Any Process Easy to Share Data with Other Companies Avoid the Cost of Integration
114. Three Global Production Data Centers Salesforce.com Data Center Locations You Focus on Innovation. We Focus on Infrastructure. Geographically-dispersed, mirrored data centers Near real-time replication Seamless disaster recovery Dedicated, path diverse network backbone No single points of failure Carrier neutral network strategy Main Production Data Center Back-up Production Data Center Production Data Center & Archive Production-Class Development Lab & Archive
115. The Real-Time Cloud The world’s most complete cloud applications (software-as-a-service) The fastest way to build apps on a cloud platform (platform-as-a-service) Real-time cloud infrastructure (infrastructure-as-a-service)
116. Start Today with Our Free Trial Prospective Customers: Start your 30-Day Trial Today Ask your Salesforce AE and SE to work with you in real-time Existing Customers: Extend Salesforce to Your Customer Service Organization Sign-up for a Free Developer Account
117. The Real-Time Cloud Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Programmable Cloud Logic Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications Integrated Content Library Real-Time Websites ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multi-Tenant Kernel
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119. Oracle On-Demand’s Real-Time Cloud Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Programmable Cloud Logic Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications Integrated Content Library Real-Time Web Sites ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multitenant Kernel
120. Microsoft On-Premise’s Real-Time Cloud $ $ $ $ $ Unlimited Real-Time Customization Granular Security & Sharing Real-Time Workflow & Approvals Programmable User Interface Programmable Cloud Logic $ $ $ $ Real-Time Mobile Deployment Real-Time Analytics 750+ Integrated Applications Integrated Content Library Real-Time Web Sites $ $ $ ISO 27001 Certified Security Proven, Real-Time Scalability Proven Reliability Real-Time Upgrades Real-Time Query Optimizer $ $ Real-Time Sandbox Environments Salesforce to Salesforce Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multitenant Kernel
Notas del editor
Industry shifting to enterprise cloud computing With the cloud (the internet) companies can build and run applications with just a browser No need for servers or software today
Shift started with CRM applications ten years ago Now, many other applications are now in the cloud: HR, desktop & productivity, finance, supply chain, etc. You can run your business in the cloud
Shift has now moved to platforms Companies can now build applications in the cloud
Our customers implement Salesforce quickly because they don’t the burden of setting up hardware and software Our customers see business results more quickly because of this
Salesforce serves small, medium, and large sized companiesSmall companies benefit with access to enterprise apps and infrastructure that they might not be able to afford- Large companies benefit with the innovation, rapid scalability, and rapid deployment of people and apps in the cloud
Success of our customers and our products has driven numerous awards in the industry Gartner recently awarded us as a Leader for SFA and Customer Service & Support and a Visionary for our Platform in their Magic Quadrants The Wall Street Journal recently awarded us for our innovation in cloud computing with our apps and platform Numerous other CRM awards from the leading technology publications
Salesforce has also received recognition as being a leader for strategic corporate philanthropy Our 1/1/1 program means we donate 1% of equity, time, and product to philanthropic causes- [tell a personal story]
Three core components to our products: apps, platform and infrastructureApps: Complete set applications for CRM and for your custom applicationsPlatform: Tools that our customers use to build and customize apps fast- Infrastructure: Technology that our apps and platform run on. Enables real-time data processing, sharing, and upgrades.
The foundation of everything we do is our cloud infrastructure. By running your apps in the cloud you can take advantage of the 10 years and $100’s of millions of dollars of investment that we’ve made in our infrastructureWe offer the highest levels of security, performance and reliabilityIt all runs on a multi-tenant kernel that manages a shared infrastructure for our 55,000+ customers.
Our cloud platform is Force.com. Force.com is the fastest way to build enterprise applications.You can build any application on our platform such as many of your corporate or departmental apps that use manage in spreadsheets, departmental databases or with other software todayWhy build services that you can leverage from us such as mobile, analytics, workflow, etc.?
Our cloud apps run on our infrastructure and can be customized with our platform. These apps include:Sales Cloud: applications for your sales organization to manage all your sales and marketing activities, pipeline and forecastsService Cloud: applications for your customer service and support organization to manage post-sales service to your customers- Your Cloud: build and run your custom apps that are unique to your business
- Welcome to the Sales Cloud- Flagship application - The most complete sales application- No one has invested more over the last 10 years on a sales application in the cloud
Recognized by the most respected technology analysts in the world- Market Leader- Proven customer success across a number of metrics (lead volume, lead conversion, productivity, win rates, revenue)
360 degree view- one central place to manage all your customer information and interactions Bring in the best of other web services like Google Maps, newsfeeds, and Twitter to get a better picture of what’s happening at your accountsWith Sales and Service on the same platform, you have visibility into any outstanding service issues – great to know before asking for more business- Plan account strategies with your extended sales team for long term customer success
Sales and marketing on the same page - a single version of the truth. Bring in more leads using Salesforce for Google Adwords - automatically capture leads inside Salesforce using web-2-lead. Track multiple campaigns inside Salesforce – email, web, tradeshows, call-downs, print. Leads are automatically scored and routed for the right rep to follow up. Integrated sales and marketing delivers full ROI visibility into marketing spend – tells marketing where to invest next time.
Quickly turn opportunities into closed business. Turn your best sales methodology into a process for all your reps to follow. It will make them more effective and turn all your reps into A reps. Consistency drives effectiveness and leads to higher win-rates and faster sales cycles. Track products, pricing, discounts, and competition - helps reps gain insight and sell better.
Maximize forecast accuracy with custom forecasting Forecast and pipeline information is always up-to-date and available in real-time Full visibility into everything your sales reps and teams are working on Updates made across the country or across the world are captured in real-time in your reports and dashboards (example) User generated reports and dashboards in just a few clicks – no IT required
Automate your business processes with workflow Keep your deals running smoothly with automated follow-up tasks and approvals Create rules with easy point and click interface – time-based, formula, triggers. Set-up big deal alerts to or alerts to track the service levels of top customers
The Sales Cloud works with the other applications your reps already use most—including Microsoft Outlook, Lotus Notes or Google Apps. With integration with popular Microsoft apps, such as Microsoft Work or Excel, reps can build account plans, proposals, quotes, contracts, and more. Reps can work better together using integrated Google Apps – Google’s cloud-based productivity apps. Collaborate in real-time on documents, spreadsheets, calendars, and sites. When all the desktop apps work together, reps can spend more time selling.
Make your reps more productive and effective by putting the right presentations and documents right at their fingertips. Hunting through mazes of folders and digging through e-mail to find your company’s best collateral and presentations are now distant memories. The best web 2.0 features like tagging, search, subscriptions and popularity rankings make finding content a snap. View and assemble presentations entirely in the cloud without ever having to download documents to your desktop. Send documents online to customer and prospects and track when your presentations are viewed.
At the press of a button, find colleagues who are experts and have closed deals like yours. Get smart on tips and tricks that will help you close your deal. Learn what presentation’s were used by colleagues to win , what competitors they faced, pricing tactics and more. Arm every rep with the knowledge they need to close their deals.
Do you sell indirect through a channel or work closely with partners? How much more effective could your channel be if you could collaborate in real-time on deal information? Salesforce to Salesforce is a revolutionary new service that offers companies a secure and easy way to share data between suppliers, vendors, partners, and customers with clicks, not code. Share leads, opportunities, accounts, contacts, tasks, and any custom object with companies you work with that also use Salesforce. S2S is a complete difference-maker for companies that do any selling with partners. It is an incredible leap forward in B2B collaboration.
