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Blogging with Prospective Students to Connect and  E-mail is so Old School,[object Object]
Topics,[object Object],Rationale for Research,[object Object],Utilization of the Internet by Prospective Students,[object Object],College Selection Criteria,[object Object],Purposes of Study,[object Object],Use of Blogging Technology in the Website Design,[object Object],Communication Themes,[object Object],Why Blogging Technology?,[object Object]
Rationale for Research,[object Object],As colleges and universities choose to employ the Internet to communicate with the prospective student during their search for information, it is important that the information provided be of assistance to the prospective student.,[object Object],Electronic media is used by a majority of prospective students in making contact or researching a college or university of interest (Hawkins & Clinedinst, 2006),[object Object]
Utilization of the Internet,[object Object],Utilization by prospective students,[object Object],Today’s students are “informed candidates for admission” (Mentz & Whiteside, 2003).,[object Object],Christiansen et al. (2003) found that the content provided on the website was considered by prospective students to be the most essential element in determining website effectiveness.,[object Object]
College Selection Factors,[object Object],Academic major availability,[object Object],Academic program quality ,[object Object],Admissions office contacts,[object Object],Athletic program availability,[object Object],Campus activities,[object Object],Campus appearance,[object Object],Campus facilities,[object Object],Campus location,[object Object],Campus safety,[object Object],10.  Career preparation,[object Object],11.  College publications,[object Object],College/university reputation,[object Object],Computer resources/facilities,[object Object],Course offerings (variability),[object Object]
College Selection Factors,[object Object],23.	Recommendations from parents, friends, teachers, counselors,[object Object],24.	Religious consideration,[object Object],25.	Student body size and class size,[object Object],26.	Student body diversity,[object Object],27.	Student support services,[object Object],28.	Tuition and related educational expenses,[object Object],15.	Faculty (contact, qualifications, diversity),[object Object],16.	Financial aid available,[object Object],17.	Graduate school preparation,[object Object],Honors programs available,[object Object],Housing ,[object Object],Intramural sports,[object Object],Laboratory resources and facilities,[object Object],Library resources,[object Object]
Purpose of the Study,[object Object],Determine whether the web content provided by colleges and universities is reflective of the information needed by prospective students in making their college decision,[object Object],Identify the current practices being employed by colleges and universities in presenting information of interest to the prospective student,[object Object]
Utilization of Blogging Technology,[object Object],Definition of a Blog,[object Object],A weblog or online diary/journal contributed by the college or university’s current students.,[object Object],34 of 400 (8.5%) of colleges and universities made current student blogs available on the website.,[object Object]
Current Student Blog Topics,[object Object],Advice for incoming freshmen,[object Object],Advice for prospective students,[object Object],Application process,[object Object],Athletics,[object Object],Balancing school with family and friends,[object Object],Budgeting for college expenses,[object Object],Campus events (art/photography exhibits and concerts),[object Object],Campus newspaper,[object Object],Classroom experiences,[object Object],Class assignments (presentations, research activities, and exams),[object Object]
Current Student Blog Topics,[object Object],Clubs and organizations,[object Object],Community service,[object Object],Dining services,[object Object],Dormitory living,[object Object],Facebook (online social networking website),[object Object],Facilities (navigating buildings),[object Object],Family interactions,[object Object],Field trips,[object Object],Friend interactions,[object Object],Going home for the weekend,[object Object]
Current Student Blog Topics,[object Object],21.	Preparing for graduate school,[object Object],22.	Graduation (commencement exercises),[object Object],23.	Health services,[object Object],24.	Holiday breaks,[object Object],25.	Homecoming events,[object Object],26.	Introductory information,[object Object],27.	Internships,[object Object],28.	Liberal education program,[object Object],29.	Local area attractions,[object Object],30.	Moving to campus,[object Object]
Current Student Blog Topics,[object Object],Pets,[object Object],Preparing for college graduation,[object Object],Program of study (academic majors),[object Object],Reasons for choosing college,[object Object],Recreational activities (non-college sponsored),[object Object],Recreational activities (college sponsored),[object Object],Registration (selecting classes),[object Object],Returning to campus after a break,[object Object],Roommates,[object Object],Spring break,[object Object]
Current Student Blog Topics,[object Object],Stress from exams and presentations,[object Object],Semester-beginning activities,[object Object],Semester-ending activities,[object Object],Serving as a Student Ambassador,[object Object],Shopping for the beginning of school,[object Object],Student employment,[object Object],Search for employment,[object Object],Student involvement (importance of being involved on campus),[object Object],Student workload,[object Object],Study abroad programs,[object Object]
Current Student Blog Topics,[object Object],51.	Studying experiences/tips,[object Object],52.	Summer experiences,[object Object],53.	Summer employment,[object Object],54.	Traditions (of the college/university),[object Object],55.	Visits from family and friends,[object Object],56.	Weather (local area),[object Object]
Academic life andcampus life,[object Object],Communication Themes,[object Object]
Why Blogging Technology?,[object Object],Provides an opportunity to communicate the benefits of the service,[object Object],Communicates information in a format students are familiar with,[object Object],Builds a readership community,[object Object],Adds a “face” to the institution,[object Object],Begins a dialogue with the prospective student,[object Object]
Questions?,[object Object]

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