This document discusses using blogging technology on college/university websites to communicate with prospective students. It notes that most prospective students use the internet to research colleges. The document outlines many factors that prospective students consider when selecting a college, including academics, campus life, reputation, and costs. It then discusses using student blogs on college websites to provide information on these topics from a student perspective in a format familiar to prospective students. Specific blog post topics that could be covered are listed. The goal is to determine if web content meets prospective student needs and identify best practices for presenting relevant information through this medium.