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theme of presentation is business strategy and other economical information.

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Presenter— Ajeet Kumar Srivastava
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GENERAL INFORMATION Founded 2005 IATA IT ICAO KFR Call Sign Kingfisher Hub CSI Airport Secondary Hubs BI Airport IGI Airport Focus Cities Ahmedabad, Chennai, Hyderabad, Kolkata, Pune
Destination 80 Parent Company UB Group Headquarter Mumbai Key People Vijay Mallya, Chairman & MD Brand Ambassador Deepika Padukone Website www.flykingfisher.com
SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
4P’S OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
BUSINESS SEGMENTS ,[object Object]
COMPETITION Airline Passenger Carried (million) Revenue (million) Load Factor (%) Kingfisher Airlines 5.44 4.51 67.9 Air India-India Express-Indian Airlines 2.81 2.94 63.4 Jet Airways-Jet Lite 5.04 4.78 67.6 IndiGo 2.82 3.06 77.3
SWOT ANALYSIS Strength Weakness Opportunity Threats Brand Image High Ticket Price Expanding Tourism Industry Fuel Price Quality of Services Still Not in Profit Untapped Air Cargo Market Economic Slow Down Continuous Innovation International Market Competition
SOME LATEST UPDATES ,[object Object],[object Object],1 New Delhi – London – New Delhi 2 New Delhi – Hong Kong – New Delhi 3 New Delhi – Bangkok – New Delhi 4 New Delhi – Dubai – New Delhi 5 Mumbai – Colombo- Mumbai 6 Mumbai – Bangkok- Mumbai 7 Mumbai – Dubai – Mumbai
CONTI… ,[object Object],[object Object]
CUSTOMERS REVIEW ,[object Object],[object Object]
CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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kingfisher

  • 2.
  • 3. GENERAL INFORMATION Founded 2005 IATA IT ICAO KFR Call Sign Kingfisher Hub CSI Airport Secondary Hubs BI Airport IGI Airport Focus Cities Ahmedabad, Chennai, Hyderabad, Kolkata, Pune
  • 4. Destination 80 Parent Company UB Group Headquarter Mumbai Key People Vijay Mallya, Chairman & MD Brand Ambassador Deepika Padukone Website www.flykingfisher.com
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. COMPETITION Airline Passenger Carried (million) Revenue (million) Load Factor (%) Kingfisher Airlines 5.44 4.51 67.9 Air India-India Express-Indian Airlines 2.81 2.94 63.4 Jet Airways-Jet Lite 5.04 4.78 67.6 IndiGo 2.82 3.06 77.3
  • 12. SWOT ANALYSIS Strength Weakness Opportunity Threats Brand Image High Ticket Price Expanding Tourism Industry Fuel Price Quality of Services Still Not in Profit Untapped Air Cargo Market Economic Slow Down Continuous Innovation International Market Competition
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.