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Home Owner Soon 1 ©Home Owner Soon, 2006-2009 The $ecret Weapon of $ix-Figure Broker$
Times are Tough With strict approval guidelines and lenders tightening their belts, it's becoming increasingly more difficult to get clients approved.  Gone are the days when only the irresponsible were unable to obtain financing. These days, those with high income, those new to Canada, and even entrepreneurs feel the wrath of the stringent financing qualifications.  2 ©Home Owner Soon, 2006-2009
Throwing Declined Tenants a Lifeline Do these clients deserve to fall through the cracks, while leaving you with nothing to show for your efforts? Home Owner Soon Is Your Solution! ,[object Object]
No longer will you spend hours upon hours on a client only to end up getting zero for your efforts!3 ©Home Owner Soon, 2006-2009
Who is Home Owner Soon? Home Owner Soon is a Toronto-based company that offers rent to own solutions for both renters who are passionate about becoming home owners, and the brokers who fight to fulfill their dream. In 2006, Realtor Alex Kluge (top right), MBA and Broker Guy Lew (bottom left), AMP identified a hole in the industry – a hole that was only getting larger as time went on.  The market was saturated with smaller, local lease players, but there was no company with the kind of reputation and clout needed to fill the ever-increasing demand for a national rent to own option. 4 ©Home Owner Soon, 2006-2009
What is Home Owner Soon? We are a people driven company governed by those values that best serve our future homeowners, our investors and our team of brokers.  We are well aware others have copied our business model, but we continue to lead and thrive in this industry because our values are what set us apart.   The model does not work without a value based philosophy behind it and a commitment to not only uphold those values but truly live them.   We pride ourselves on being the standard for this industry. 5 ©Home Owner Soon, 2006-2009
What’s in it for you! 6 ©Home Owner Soon, 2006-2009
Why it makes sense to work with us? ,[object Object]
 Your client benefits over long term since their credit is slowly being rebuilt so they then quality for that traditional mortgage
 You create additional income when, in the past, these declined deals didn’t get you paid 7 ©Home Owner Soon, 2006-2009
How we will compensate you ,[object Object]
We pay 100 bps for every client who does a rent to own deal with Home Owner SoonIT JUST DOESN’T GET ANY BETTER THAN THAT! 8 ©Home Owner Soon, 2006-2009
Is there a limit to the number of clients you can send us? NO THERE ISN’T.   You can send as many as you have at any time, PAST or PRESENT. How great is that? 9 ©Home Owner Soon, 2006-2009
Sounds great but how does it all work? 10 ©Home Owner Soon, 2006-2009
Rent to own explained Rent to own is also commonly referred to as Lease to own.  The terms are interchangeable. Rent to own is a lease agreement between the owner of the property (the lessorwho is a Home Owner Soon investor) and the tenant owner (the lessee) . Leases are agreed upon by both parties and the lease payments are paid monthly over the lease term-generally 2 years. 11 ©Home Owner Soon, 2006-2009
What are option credits and security deposits? Option Credits… A set portion of the lease (20%) is credited towards the down payment and later used to purchase the home at the end of the lease term.  This is accomplished through the monthly option credits. Security Deposit… The tenant-owner is required to bring in a minimum security deposit of 5% which is held by the lessor with no obligation to pay interest. 12 ©Home Owner Soon, 2006-2009
Where does the property come from? Your client chooses the property they want, within the amount they have been approved for. Unlike some rent to own set ups, they are not forced to choose from a few homes.  They can pick any affordable home they want, in any area that best suits them. This means the house they loved and were initially declined for from the bank could be theirs after all. 13 ©Home Owner Soon, 2006-2009
So who buys the house? There are two sides to Home Owner Soon. 14 ©Home Owner Soon, 2006-2009 Investor Tenant-Owner Home Owner Soon
So who buys the house? continued... Home Owner Soon essentially sits in the middle, with our eager investors on one side and our eager tenant owners on the other. When your client, which you have referred to us, finds that dream home they are looking for, they let us know. We then tap into our database and offer the deal to one of our savvy investors.  The investor that scoops up the deal then purchases the home in question and the lease to own agreement then kicks in. 15 ©Home Owner Soon, 2006-2009
What happens when the lease is up? The lessee has the option to fulfill the purchase at the end of the term. A sale or transfer price is set at the beginning of the lease based on realistic  appreciation rates for the area in question. The lessee also has the option to walk away  from the purchase at the end of the lease. Doing so however, would mean the forfeiting of all monthly credits  accumulated and the entire security deposit to the lessee. 16 ©Home Owner Soon, 2006-2009
Tell me more about the tenant? 17 ©Home Owner Soon, 2006-2009
What conditions make someone suitable for rent to own? ,[object Object]
 Absence of established credit (beacon R or I).
 Bankruptcy and consumer proposal.
 Non-renewable mortgage, or deals that are pushed into power of sale.18 ©Home Owner Soon, 2006-2009 ,[object Object]
 Current income shy to qualify under TDS rules, but expect income to rise significantly higher due to the nature of the job,[object Object]
 Gross Annual Income / 12 Months x (.3) =               Maximum Lease Payment
 Lease Payment / (.009) = Maximum House Value Tenant Can Be Qualified ForFor example… Income = $60,000 /12 = $5,000 x (.3) = $1,500/ (.009) Maximum Purchase Price =$166,667 or $170,000 19 ©Home Owner Soon, 2006-2009

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Powerpoint For Brokers

  • 1. Home Owner Soon 1 ©Home Owner Soon, 2006-2009 The $ecret Weapon of $ix-Figure Broker$
  • 2. Times are Tough With strict approval guidelines and lenders tightening their belts, it's becoming increasingly more difficult to get clients approved. Gone are the days when only the irresponsible were unable to obtain financing. These days, those with high income, those new to Canada, and even entrepreneurs feel the wrath of the stringent financing qualifications. 2 ©Home Owner Soon, 2006-2009
  • 3.
  • 4. No longer will you spend hours upon hours on a client only to end up getting zero for your efforts!3 ©Home Owner Soon, 2006-2009
  • 5. Who is Home Owner Soon? Home Owner Soon is a Toronto-based company that offers rent to own solutions for both renters who are passionate about becoming home owners, and the brokers who fight to fulfill their dream. In 2006, Realtor Alex Kluge (top right), MBA and Broker Guy Lew (bottom left), AMP identified a hole in the industry – a hole that was only getting larger as time went on. The market was saturated with smaller, local lease players, but there was no company with the kind of reputation and clout needed to fill the ever-increasing demand for a national rent to own option. 4 ©Home Owner Soon, 2006-2009
  • 6. What is Home Owner Soon? We are a people driven company governed by those values that best serve our future homeowners, our investors and our team of brokers. We are well aware others have copied our business model, but we continue to lead and thrive in this industry because our values are what set us apart. The model does not work without a value based philosophy behind it and a commitment to not only uphold those values but truly live them. We pride ourselves on being the standard for this industry. 5 ©Home Owner Soon, 2006-2009
  • 7. What’s in it for you! 6 ©Home Owner Soon, 2006-2009
  • 8.
  • 9. Your client benefits over long term since their credit is slowly being rebuilt so they then quality for that traditional mortgage
  • 10. You create additional income when, in the past, these declined deals didn’t get you paid 7 ©Home Owner Soon, 2006-2009
  • 11.
  • 12. We pay 100 bps for every client who does a rent to own deal with Home Owner SoonIT JUST DOESN’T GET ANY BETTER THAN THAT! 8 ©Home Owner Soon, 2006-2009
  • 13. Is there a limit to the number of clients you can send us? NO THERE ISN’T. You can send as many as you have at any time, PAST or PRESENT. How great is that? 9 ©Home Owner Soon, 2006-2009
  • 14. Sounds great but how does it all work? 10 ©Home Owner Soon, 2006-2009
  • 15. Rent to own explained Rent to own is also commonly referred to as Lease to own. The terms are interchangeable. Rent to own is a lease agreement between the owner of the property (the lessorwho is a Home Owner Soon investor) and the tenant owner (the lessee) . Leases are agreed upon by both parties and the lease payments are paid monthly over the lease term-generally 2 years. 11 ©Home Owner Soon, 2006-2009
  • 16. What are option credits and security deposits? Option Credits… A set portion of the lease (20%) is credited towards the down payment and later used to purchase the home at the end of the lease term. This is accomplished through the monthly option credits. Security Deposit… The tenant-owner is required to bring in a minimum security deposit of 5% which is held by the lessor with no obligation to pay interest. 12 ©Home Owner Soon, 2006-2009
  • 17. Where does the property come from? Your client chooses the property they want, within the amount they have been approved for. Unlike some rent to own set ups, they are not forced to choose from a few homes. They can pick any affordable home they want, in any area that best suits them. This means the house they loved and were initially declined for from the bank could be theirs after all. 13 ©Home Owner Soon, 2006-2009
  • 18. So who buys the house? There are two sides to Home Owner Soon. 14 ©Home Owner Soon, 2006-2009 Investor Tenant-Owner Home Owner Soon
  • 19. So who buys the house? continued... Home Owner Soon essentially sits in the middle, with our eager investors on one side and our eager tenant owners on the other. When your client, which you have referred to us, finds that dream home they are looking for, they let us know. We then tap into our database and offer the deal to one of our savvy investors. The investor that scoops up the deal then purchases the home in question and the lease to own agreement then kicks in. 15 ©Home Owner Soon, 2006-2009
  • 20. What happens when the lease is up? The lessee has the option to fulfill the purchase at the end of the term. A sale or transfer price is set at the beginning of the lease based on realistic appreciation rates for the area in question. The lessee also has the option to walk away from the purchase at the end of the lease. Doing so however, would mean the forfeiting of all monthly credits accumulated and the entire security deposit to the lessee. 16 ©Home Owner Soon, 2006-2009
  • 21. Tell me more about the tenant? 17 ©Home Owner Soon, 2006-2009
  • 22.
  • 23. Absence of established credit (beacon R or I).
  • 24. Bankruptcy and consumer proposal.
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  • 26.
  • 27. Gross Annual Income / 12 Months x (.3) = Maximum Lease Payment
  • 28. Lease Payment / (.009) = Maximum House Value Tenant Can Be Qualified ForFor example… Income = $60,000 /12 = $5,000 x (.3) = $1,500/ (.009) Maximum Purchase Price =$166,667 or $170,000 19 ©Home Owner Soon, 2006-2009
  • 29. Income is King! They need to have a sufficient income to be able to cover the monthly rent plus the monthly option credits. 20 ©Home Owner Soon, 2006-2009
  • 30. Why might a deal be declined? 21 ©Home Owner Soon, 2006-2009
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  • 32.
  • 33. Property is too specialized like cottages or mobile homes.
  • 34. Property is in disrepair with such things as roofing or foundational issues or outstanding work orders.
  • 35. Type of employment is too unstable ie. industries that are currently in jeopardy. 23 ©Home Owner Soon, 2006-2009
  • 36. What We Are Looking For In A File 24 ©Home Owner Soon, 2006-2009
  • 37.
  • 41. Notice of Assessment (most current year)
  • 42. T4 (last 2 years)25 ©Home Owner Soon, 2006-2009
  • 43. How to submit a file 26 ©Home Owner Soon, 2006-2009
  • 44. Got a deal to send If you have a deal to send our way, please submit to… Guy Lew guy@homeownersoon.com 1-866-702-4334 or 416-293-7536 27 ©Home Owner Soon, 2006-2009
  • 45. We looked forward to working with Hopefully, you now see the tremendous potential our program has for both you and your clients. Please don’t hesitate to contact us if you have any questions. We look forward to working with you in the very near future. Sincerely, The team at Home Owner Soon 28 ©Home Owner Soon, 2006-2009