presentation in the business track

1. INSM.de as first 4.0
Enterprise reference
Basel | September 2009

2. a
About what we talk …
01 old & new INSM website
02 reasons to choose Magnolia
03 multi-client capability
04 project management experience
Die hier erarbeiteten Gedanken und Vorschläge sind geistiges Eigentum der Aperto AG und unterliegen dem Urheberrecht.
Jede ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
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3. Full service provider for digital communication
Facts & figures Our Services
Founded in 1995 Consulting and Strategy
7.4 Mil. € total revenue Design & Information architecture
100 employees Technology and Hosting
Top 25 agency in Germany Editorial text
Online Marketing Services
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4. Aperto & Magnolia
A sucessfull partnership since 2006
Certified Partner since 2007
Experience with 15 projects based on Magnolia
CMS so far, e.g.
Siemens Home Appliances
Deutschland Card (Bertelsmann)
Frankfurt School of Finance & Management
Joint product development of the version 4.0,
especially Standard Templating Kit
Worldwide first implementation of a project
based on Magnolia 4.0 (www.insm.de)
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5. The site before relaunch
Dezember 2008

6. The old startpage
Made in 2002
No modern look&feel
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7. Concept & Content
Navigation was not developed with the content
3000 sites of content
Only a few sites can be found via navigation
No INSM editorial concept
no emotions
text deserts
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8. Aperto CMS
High development costs
No product development
Costs for different project needs
No predefined templates
Dynamic & external data
inefficient maintenance
Teaser & articles has to
be entered separately
maintenance needs 4 times
longer (switch frontend / backend)
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9. Reasons to choose Magnolia …

10. The site after Relaunch
April 2004
Magnolia 4.0 Enterprise Edition
New design
New site structure
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11. Reasons to choose Magnolia
Commercial Product
Upgrade capabilities
Vendor Support
Open Source / Java
Separate Instances for Author &
Live
Scalability
reliability / Loadbalancer
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12. Reasons to choose Magnolia
Magnolia Backend
Frontend editing
Automatic teaser
generation for section-sites
Cut/Copy site structure
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13. Reasons to choose Magnolia
Standard Templating Kit (STK)
Pool with 17 Templates (SEO/BITV)
Conception: Initial Definitions
Raster
hor./vert. Navigation
Marginale column
Design: Styledefinition (CSS)
For the INSM
12 Templates
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14. Reasons to choose Magnolia
Standard Templating Kit (STK)
Pool with 17 Templates (SEO/BITV)
Conception: Initial Definitions
Raster
hor./vert. Navigation
Marginale column
Design: Styledefinition (CSS)
For the INSM
12 Templates
6 Templates build by our own
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15. Reasons to choose Magnolia
Standard Templating Kit (STK)
Pool with 17 Templates (SEO/BITV)
Conception: Initial Definitions
Raster
hor./vert. Navigation
Marginale column
Design: Styledefinition (CSS)
For the INSM
12 Templates
6 Templates build by our own
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16. Reasons to choose Magnolia
Key Functionalities
Screenshot Backend
Category cloud
Comments
News-Overview (Standard in Version 4.1)
Event-Overview (Standard in Version 4.1)
RSS Import / Export
Glossary Extension
Newsletter
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17. Reasons to choose Magnolia
Key Functionalities
Screenshot Backend
Category cloud
Comments
News-Overview (Standard in Version 4.1)
Event-Overview (Standard in Version 4.1)
RSS Import / Export
Glossary Extension
Newsletter
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18. Reasons to choose Magnolia
Key Functionalities
Screenshot Backend
Category cloud
Comments
News-Overview
Event-Overview (Standard in Version 4.1)
RSS Import / Export
Glossary Extension
Newsletter
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19. Reasons to choose Magnolia
Key Functionalities
Screenshot Backend
Category cloud
Comments
News-Overview
Event-Overview
RSS Import / Export
Glossary Extension
Newsletter
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20. Reasons to choose Magnolia
Key Functionalities
Screenshot Backend
Category cloud
Comments
News-Overview
Event-Overview
RSS Import / Export
Glossary Extension
Newsletter
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21. Reasons to choose Magnolia
Key Functionalities
Screenshot Backend
Category cloud
Comments
News-Overview
Event-Overview
RSS Import / Export
Glossary Extension
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22. Reasons to choose Magnolia
modularity – Campaign Monitor
ASP Interface
Interface Test with INSM Newsletter after Relaunch
Standard in Version 4.1
Prices:
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23. multi-client capability …

24. multi-client capability
www.insm-bayern.de
Cloning sites in a few days
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25. multi-client capability
www.einstieg-in-arbeit.de
Doughter design in a few hours
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26. multi-client capability
www.insm-newsroom.de
Newsroom as Extension
RSS Import Modul
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27. project management experience …

28. project management experience
Screenshot Backend
Specialist Groups: Conception / Design / Frontend / Backend / PM
No Waterfall
STK experience
Groups work parallel
at the prototype
Scrum orientated
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29. project management experience
Screenshot Backend
Specialist Groups: Conception / Design / Frontend / Backend / PM
No Waterfall
STK experience
Groups work parallel
at the prototype
Scrum orientated
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30. project management experience
Screenshot Backend
Specialist Groups: Conception / Design / Frontend / Backend / PM
No Waterfall
STK experience
Groups work parallel
at the prototype
Scrum orientated
Less effort in man days
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31. Learnings & Recommendations
Much effort at the beginning of the project
More projects – more efficient teamwork
Assemble know how
Faster results in a project
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32. Technical Track
Aperto Experience Report: Developing with Magnolia 4.0 / STK
Time: 14:50 - 15:35
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33. Thank you
Hendrik Kaiser
Senior Project manager
Email: hendrik.kaiser@aperto.de
Phone: +49 (0)30 28 39 21-425
Fax: +49 (0)30 28 39 21-29
Aperto AG - In der Pianofabrik
Chausseestr. 5
10115 Berlin
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