The document provides tips for designing an effective newsletter, including considering budget, page layout, and design elements. Editing is important to break up large chunks of text into short, snappy sentences with prominent headlines and subheadings. Lists and quotes can be used but bullet points should be replaced with numbers. Color, white space, and high quality images should be incorporated along with creative captions and an eye-catching masthead. Inspiration can come from magazines and online design tools are recommended.