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The Three P's of Simulation Development ROI:  Prototype, Prototype, and Prototype Shon Bayer Managing Partner  Bjorn Billhardt CEO  Ben Katz Content Developer
Session Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are You? ,[object Object],[object Object],[object Object],[object Object]
Simulation Types and Development Costs Reference: http://clarkaldrich.blogspot.com/2007/02/costs-for-simulation.html Simulation Type 2D Game (10-15 min) Team-Based Business Simulation (1 day) Customized Board Game (4-8 hours) Branching Simulation (30 min - 1 hour) Spreadsheet Simulation (1-2 hours) Average Price 1. $75K-$125K 2. $50K-$100K+ 3. $250K-$500K+ 4. $100K-$250K 5. $20K-$40K
Executive Challenge: Case Example ,[object Object],[object Object],[object Object]
A Cautionary Tale
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Process Models Standard Process Iterative Prototype-Driven Process Concept Beta Final
A Different Way to Develop Simulations
 
 
What Does Failure Look Like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Prototype With ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hands on Prototyping Examples Paper + Excel Prototypes Excel Prototype Paper + Excel + Web Prototype Executive Challenge Supply Chain Management Simulation Finance Leader Simulation
Best Practices for Prototyping
The Two Key Ingredients ,[object Object],[object Object]
The Right Prototype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Single player versus multiplayer Difficulty ,[object Object]
What to Test and When ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Single player versus multiplayer Difficulty ,[object Object],Prototype Stage Early   ,[object Object],[object Object],[object Object],[object Object],[object Object],Middle  ,[object Object],[object Object],[object Object],[object Object],[object Object],Late ,[object Object],[object Object],[object Object]
The Right Prototype (cont) ,[object Object],[object Object]
What a Playtest Might Look Like Early Prototypes Later Prototypes 15 minutes Context and Vision Setting 15 minutes Articulate Learning Objectives 30 minutes Communicating Rules 15 minutes Communicating Rules 2 hours Play 1 hour Play  30 min Debrief Experience 30 minutes  “ Real” Debrief  1 hour Brainstorm  New Ideas + Consensus on next steps 1 hour  Play 1 hour Debrief Experience
The Right Audience Prototype Stage Audience Profile Early  (Concept) ,[object Object],[object Object],[object Object],[object Object],Middle (Details) ,[object Object],[object Object],[object Object],Late (Polish) ,[object Object],[object Object],[object Object]
Case Example: Pitney Bowes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Best Practices ,[object Object],[object Object],[object Object]
About Enspire Learning ,[object Object],[object Object],[object Object],© Copyright 2006, Enspire Learning  Page  “ The Enspire team who worked with me from the initial point of contact through implementation was exceptionally professional, friendly, helpful and detail-oriented. The simulation itself was a big success.” -Dr. Corrine Bendersky, Professor of Management, UCLA Anderson School of Management
www.enspire.com  |  [email_address] Questions?

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Ppp Of Simulation Development2

  • 1. The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype Shon Bayer Managing Partner Bjorn Billhardt CEO Ben Katz Content Developer
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  • 4. Simulation Types and Development Costs Reference: http://clarkaldrich.blogspot.com/2007/02/costs-for-simulation.html Simulation Type 2D Game (10-15 min) Team-Based Business Simulation (1 day) Customized Board Game (4-8 hours) Branching Simulation (30 min - 1 hour) Spreadsheet Simulation (1-2 hours) Average Price 1. $75K-$125K 2. $50K-$100K+ 3. $250K-$500K+ 4. $100K-$250K 5. $20K-$40K
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  • 8. Two Process Models Standard Process Iterative Prototype-Driven Process Concept Beta Final
  • 9. A Different Way to Develop Simulations
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  • 14. Hands on Prototyping Examples Paper + Excel Prototypes Excel Prototype Paper + Excel + Web Prototype Executive Challenge Supply Chain Management Simulation Finance Leader Simulation
  • 15. Best Practices for Prototyping
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  • 20. What a Playtest Might Look Like Early Prototypes Later Prototypes 15 minutes Context and Vision Setting 15 minutes Articulate Learning Objectives 30 minutes Communicating Rules 15 minutes Communicating Rules 2 hours Play 1 hour Play 30 min Debrief Experience 30 minutes “ Real” Debrief 1 hour Brainstorm New Ideas + Consensus on next steps 1 hour Play 1 hour Debrief Experience
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  • 25. www.enspire.com | [email_address] Questions?