The document summarizes a proposed website called Expert Green Advice that would provide interviews and advice from experts in the green products industry. It would attract consumers looking for reliable information on green products. The founders believe this idea has potential for success due to the large size of the green market, proven track record of the founders, and filling an existing consumer need for trusted advice on green purchasing decisions. They are seeking $100,000 in funding to launch the initial webcast platform and marketing.
3. Solving A Consumer Need Consumers need reliable information. SOLUTION On our site consumers hear interviews of famous green product experts before purchasing.
4. Steps Green Consumers Take Step #4 Purchase Info & Products Step #3 Hear Experts Step #2 Register Free To Listen Step #1 Receive Invitation to Webcast
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9. Our Sales Pyramid 3,000 Listen & Purchase Info or Products 47,000 Listen & Tell Friends To Join Site 50,000 Webcast Listeners
Founder did 2 successful webcast events. 20,000 listeners $200,000 in download sales. This proves the model can be profitable.
Founder --- lives the lifestyle & personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film & a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs & social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick & Mortar -- WFM Etc.
Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich)
3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products & Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members & listeners Google Ads also sell re-purposed interviews
Year 1 Year 2 Year 3 Year 4 Annual Listeners 70,000 140,000 235,000 430,000 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.