1. What is news? The assignment is due on Thursday.

4. Also, please note whether the story was presented as: LIVE, EXCLUSIVE or BREAKING!

5. The worksheet is on BlackBoard. The assignment must be typed.

6. Remember to say what local channel you watched and when (time and date). You cannot watch the news online unless you find an outlet that streams their ENTIRE 30 minute newscast.

7. You don’t have to file it digitally.

8. Don’t turn in your homework late. This should be easy.

9. Seriously. The only way you’ll fail this class is by skipping assignments or tests.

11. What Shapes the News? Ownership?

12. Can CEOs and media owners shape the news?

13. First, think about who owns what.

15. In 2007, he purchased the Wall Street Journal. WSJ has a worldwide circulation of around 2 million with nearly another million reading online daily.

16. Is there a danger in one man having so much power?

18. Can he affect the news?

19. He controls the messages.

20. Who controls the messages here in Philly?

29. So what?

31. Can you believe that?

32. Can editorial independence really exist?

35. The Inquirer Editorial Board recommended that TrumpStreet be one of the two Philly locations awarded gaming licenses.

36. In 2008, the Inquirer endorsed Obama, but also endorsed McCain.

37. Even if these decisions were not influenced by Tierney, there is a perception that they were.

38. And that erodes public trust. He actually owned up to the McCain endorsement.

39. Remember the principles of journalism?

42. Can these principles co-exist with meddling owners? Or with owners with strong convictions?

43. Journalism is a business. Personal agendas are nothing compared to financial agendas .

46. Philadelphia median household income in 2000 = $30,746

47. Audience = Customers?

48. No.

49. Audience = Consumers. Our loyalty as journalists is supposed to be to the public, not the money.

50. But is that the case?

52. With fewer and fewer major advertisers, media outlets cut more and more staff.

53. More than 14,845 journalists lost jobs at newspapers in 2009. Local television has lost a ton of jobs as well, and consolidated resources.

54. Smaller staffs mean decreased coverage.

55. Thinner coverage means audiences will dwindle.

56. What is journalism do to? We still play a vital role in society, in theory at least.

59. The Bottom Line?

60. Journalists need to be truth seekers. And we need to suppress our personal feelings as much as possible.

61. Because we aren’t the story. Don’t ever forget that.

62. The demand for information has never been higher. Content is king .

63. The problems with journalism today are more about the business side, not the editorial side. Editorial is just more visible, and they feel the pain faster.

64. Entrepreneurial Journalism.

65. For next Tuesday, please read Vivian chapter 20: Media & the Law What is news? assignments are due Thursday.

66. Because of the snow day, we’ll push back the first test one session. The first test will be on 3/2 .