If you could increase your sales leads by 10% it would have a profound effect on your profitability. Given that the regular exercise bunnies i.e. the market we've already got, are circulating from club to club in search of the best deal, the real challenge for the industry world-wide is to attract the Borderline Bunch - the massive market of people who, according to just about every survey that's ever been conducted, say that they know they should be exercising but still don't. Aussie marketing magician Justin Tamsett shares a hat-full of ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join your facility but never quite get round to it.

1. Getting Your Lead Box Full! 2006 Copyright Active Management & Australian Fitness Network. Active Management – Providing the missing pieces to successful business management.

2. Guerrilla Marketing is . . . “ . . . unconventional ways of pursuing conventional goals. “ . . . a proven method of achieving profits with minimum money.” “ . . .achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. Jay Conrad Levinson

5. 6. Marketing enables you to remind your old members of you 7. Marketing maintains morale 8. Marketing will give you an advantage over competitors who have stopped their marketing 9. Marketing allows you to continue operating 10. You have invested money you could stand to lose

35. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles