5. web of streams
Today, if you go to an important meeting and the other
people haven’t bothered to Google you or your company,
it’s practically an offence.
Seth Godin
6. buzzwords
Social Media
gather, communicate,
share, collaborate, play
Web 2.0
social media tools
9. welcome to the site-less web
The Internet: not about sites but about content and people.
Information no longer needs to have a homepage to reach
an audience.
Official websites are now social experiences.
10. Facebook as a homepage
http://www.facebook.com/Honda
20. 3 | choose a platform that meets your community’s needs
21. 4 | offer great value to your community
use a network to drive info into the public
get out of the way
create a compelling experience for
members
members interact, drive conversation,
participate, receive acknowledgement
22. 5 | use general networks as beachheads
Use different social technologies for different purposes.
23. create a niche network
Your brand’s ‘destination’ – a rich social experience.
Official websites are now social experiences.
Put your brand first in a niche network.
Create unique contextual social experiences.
24. 3 elements for successful social networks
promise | tool | bargain
p: the basic ‘why’ for anyone
to join or contribute to a group
t: how will the group be
managed / how will it work?
b: if you are interested in the
promise and accept the tools,
what can you expect, and
what will be expected of you?
25. creating and engaging with social media
update network regulary
ongoing engagement –
not simply broadcast
promo messages
engage directly with
audience
good content mix
26. The power of collective intelligence.
Participation
Interact with people where they are.
Crowdsourcing
Integrate people in your brand.
social media campaigns
Web 2.0 refers to second generation Internet-based services that emphasise online collaboration and sharing among users. Participation is a key feature of Web 2.0. The strengthening role of the user in digital media offers possibilities that are changing not only the Internet, but our society.
What's important here, is that Web 2.0 transforms the us from users who used to just be a part of “the audience” who watched those conversations taking place between trusted authorities or authors before in a world of broadcast media, where we are often now immersed in them ourselves. We are able to participate in them - and this is slightly different to interacting or collaborating with them - it's an important distinction.
ﾠ
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
The cause is the purpose of the network. Don’t build a network for your organization’s website.
Listening to your community
remains a core social media principle. When considering building a cause or organization-specific network, listening can be critical in driving community requirements for function and content.
The cause is the purpose of the network. Don’t build a network for your organization’s website.
The cause is the purpose of the network. Don’t build a network for your organization’s website.
The cause is the purpose of the network. Don’t build a network for your organization’s website.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
For some teachers, this seems diminishing or less rigorous, however, the reality is that it can promote a real sense of inquiry in students.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
