HOW DO I TARGET THE RIGHT MEDIA?
Firstly, let me say you for wanting to get your media right. It’s an absolute madness to embark on any kind of PR campaign if you really don’t know how to reach your target audience, as you will end up throwing lots of effort in all the wrong places.
First off you need to be really clear about who you are trying to reach. You say ‘your customers’ but I urge everyone to be certain about who that is. What makes them tick? How old are they? Do they have kids? How far are they likely to travel to come to your boutique? What socio-economic group are they in? What other complementary products/services do your best customers buy? Who else influences them?
It’s only by garnering this kind of information and really getting under the skin of your target audience that you can identify the best way to reach and attract them to your business.
Targeting the right media
Having got really clear about who your audience is, you can now look at how your target audience gets their information. Here’s how…
• At the point of sale ask people to answer a quick question about their media habits. This can be incentivised – perhaps putting everyone into a draw to win a great handbag or piece of jewellery – or perhaps a voucher to use in your boutique. When you do this ask for their email and home address so you can start building a database too.
• You say you have been operating for six months – if you already have a database of customers, conduct a survey among them or have a customer feedback form (this is good practice anyway). Include a question about what they read, listen to, and don’t forget to ask if they use social media (Twitter, Facebook and YouTube).
• Conduct some desk research looking for your customers on Facebook and Twitter – what percentage of your customers use either or both of these? You could be really surprised at how important these social media channels are for your business.
HOW/WHERE TO GET RIGHT GUIDENCE TO START OWN BUSINESS
HOW DO I TARGET THE RIGHT MEDIA?
1. Blogging SEO SEM Twitter / Facebook
The study compared blogging frequency The more content you create, the more The businesses’ social media reach had a
against traffic & leads. The results showed traffic and leads your business will see. strong correlation with traffic and leads.
staggering correlations.
2. 22
OUR VALUE PROPOSITION
Our client based in India & US that look to us to provide innovative strategies and solutions.
IDEA SOLUTION INNOVATION
Continued
Idea Generation Shaping Ideas Innovation in
for Marketing Blogging into feasible
SEO SEM Twitter / Facebook
Customer
your Brand
The study compared blogging frequency
against traffic & leads. The results showed
staggering correlations.
solutions
The more content you create, the more
traffic and leads your business will see.
The businesses’ social media reach had a
strong correlation with traffic and leads.
Interaction
Management
3. HOW DO I TARGET THE RIGHT MEDIA?
Firstly, let me say you for wanting to get your media right. It’s
an absolute madness to embark on any kind of PR campaign if
you really don’t know how to reach your target audience, as
you will end up throwing lots of effort in all the wrong places.
First off you need to be really clear about who you are trying
to reach. You say ‘your customers’ but I urge everyone to be
certain about who that is. What makes them tick? How old are
they? Do they have kids? How far are they likely to travel to
come to your boutique? What socio-economic group are they
in? What other complementary products/services do your
best customers buy? Who else influences them?
It’s only by garnering this kind of information and really
getting under the skin of your target
4. audience that you can identify the best way to reach and
attract them to your business.
Targeting the right media
Having got really clear about who your audience is, you can
now look at how your target audience gets their information.
Here’s how…
• At the point of sale ask people to answer a quick question
about their media habits. This can be incentivised – perhaps
putting everyone into a draw to win a great handbag or piece
of jwellery – or perhaps a voucher to use in your boutique.
When you do this ask for their email and home address so
you can start building a database too.
5. • You say you have been operating for six months – if you
already have a database of customers, conduct a survey
among them or have a customer feedback form (this is good
practice anyway). Include a question about what they read,
listen to, and don’t forget to ask if they use social media
(Twitter, Facebook and YouTube).
• Conduct some desk research looking for your customers on
Facebook and Twitter – what percentage of your customers
use either or both of these? You could be really surprised at
how important these social media channels are for your
business.
6. • About Us:-
• E-Branding India Technologies is the group company headed by
Mr.Prakash Bhosale (e-Marketing Consultant) involved in
providing Marketing & Management Consultancy & services to
small & medium companies start -up companies, entrepreneurs.
• Our Team:-
• We are team of marketing Consultants, commercial designers,
web technologist, engineers, software developers, Brand
consultants, Advocates, Charted Accountants spread across
Mumbai, Pune, Thane, USA & we provide consulting services
online across India & world.
• Qualification & Experience of Team Members: - Average
experience of each team member is more than 9 years in
respective field ,With qualifications like
MBA,MCA,BCA,B.Tech,LLB,CA,Qualified Google Adwords
Professionals by Google Inc, Commercial Artist from JJ School of
Art.
7. • Services we offer:-
• Consulting: - We help you to select, start, manage & develop
your business.
We listen your concept / idea about your dreamed business &
help you to develop, plan, execute the things so you can see
your dream of entrepreneurship in reality. Services includes
e-marketing , e-branding ,e-advertising , sales & general
management consultancy , sales policy, designing marketing
strategy, business consultancy services, Brand/company
registration for Indian as well as NRI & Foreign nationals ,
research & Business feasibility report preparation , agents /
dealership /franchise development , lead generation for
product/services. Suggestion of new business Ideas based on
your budget, your interest, opportunity, suitable to your area
etc.
8. • Online Marketing: - We help you to grow your business
online.
SEO(Search Engine Optimization),SMO(Social Media
Optimization) SMO/PPC (Pay per click -Search Engine
Marketing ),Video marketing ,Digital Media buying &
Planning, Online PR/reputation management ,Viral
Marketing ,Online Market Research, Web Banner advertising,
Email Mass/bulk Marketing, Content/copy Writing,
Prospective Customer Generation Marketing(CPL-cost per
lead ),Database Sourcing Consultancy , online marketing
Outsourcing to India.
• Creative & visualization; - We help you to visualize your
business/brand in your customers mind.
Right from business name suggestion, your visiting card to TV
commercial ad Web & logo Designing, E-Mailers, Corporate
Presentation, PPT Presentation, Corporate & Ad Films,
Product Demos,3d walkthrough /Animation,.
9. Corporate stationary designing, Packaging Designing,
Broachers & leaflets, Flash Presentation, Creative services
Outsourcing for US,UK & Oversees client , Mobile apps
interface Designing& many more whichever is required for
business communication
• Technology: - We help you to leverage & develop technology
to run & develop your business.
Software Development & IT Support, PHP, HTML,.Net, JAVA,
Ajax Development ,Mass emailing software ,E-CRM, Online
Business Process Software ,E-commerce Solutions/Portals,
Hosting & C-panel Setup, Flash & Animation Integration, CMS
Setup, Blog Setup & Updates, Domain Name Registration &
Hosting, Updating Existing Websites, Custom Web
Development, Web & software development outsourcing
,Mobile Application Development, I phone Apps, Android
Apps, I pad Apps, software development outsourcing to India.
10. • Thanks & Regards
Prakash Bhosale
E-Marketing & Business Consultant
E-Branding India Technologies
• About Me:-
After completion of MBA in marketing & Finance started career
as professor of marketing for few months and moved to
Mumbai passion to do something in online marketing &
educational entrepreneurship. First started working with leading
B2B portal and helped hundreds of SME’s to rake their website
on Google with 1000’s of keywords, after that kept working with
few other web portals and with Google ad words for three years
but ambition of starting on own could not allowed me to keep
working with Google as well, finally after leaving Google, e-
Branding India Technologies has took birth in 2009. Apart from
leading e-Branding India,
11. I also work as project & PhD guide for MBA students of
IGNOU, Mumbai, Pune, UK, US etc Universities with team of
professors & writers. I am also a Certified Google Ad words
Professional by Google Inc.
I live & my office is in Mumbai city of Republic of India. I also
visit Pune 2 times a month. I can meet clients at my office
for e-marketing, SEO, SEM, SMO & business consultancy
from Monday to Friday form Mon to Fri (10 am to 7 pm). All
meetings will prior to appointment only. For US & UK clients
& students and clients I am available on Skype ( ID-
ebrandingindia)
13. • Suggested Business of this month
Start own business with investment of Rs.3.5 Lacks.
One can make monthly profit of Rs.35000 and above.
Any technical knowledge not required.
We provide complete basic training & guidance.
• For more information visit
• www.tshirtprintingmachine.in
14. THANK YOU…
Prakash Bhosale
+91 9222086563
Quality Satisfaction Join Us
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