IS MY PRODUCT COMMERCIALLY VIABLE?
Having ideas for new products is only an initial step for introducing a new product to market. It is important to assess the commercial viability, is the market large enough and is there sufficient margin, for this product before going too far down the line of developing prototypes.
Market assessment
Where superior products are being developed to better address the needs of a market, it is likely that sales will be gained at the expense of existing products. The introduction of digital pen equipments probably did not result in more things being weighed, rather the same things being weighed more easily.
If this is the case then essentially you need to know three things about the market you are developing a better product for. Firstly, how big is it – this is normally measured in Rs. value. Secondly, how do consumers or retailers segment the market? And lastly, is the overall market and its segments growing or shrinking?
Thinking about both markets you wish to investigate, the internet and Google have made this exercise much easier but I would start by visiting a couple of stores or sections in-store where you can imagine your new products being sold. Look at what is currently offered by suppliers at the moment. Make a note of the supplier names, equipment or feed manufacturers and if you have access to the internet start by looking at their websites.
Larger suppliers may produce annual reports, and often in the chief executive’s statement you can find either a reference to how they describe their markets or sometimes their estimate of the market size or their percentage market share. Compare this to their sales and you have one estimate of market size.
Often these have very limited information without paying a subscription but you might find headline information to help. You might also find articles that reference this data which can be forthcoming,
1. Blogging SEO SEM Twitter / Facebook
The study compared blogging frequency The more content you create, the more The businesses’ social media reach had a
against traffic & leads. The results showed traffic and leads your business will see. strong correlation with traffic and leads.
staggering correlations.
2. 22
OUR VALUE PROPOSITION
Our client based in India & US that look to us to provide innovative strategies and solutions.
IDEA SOLUTION INNOVATION
Continued
Idea Generation Shaping Ideas Innovation in
for Marketing Blogging into feasible
SEO SEM Twitter / Facebook
Customer
your Brand
The study compared blogging frequency
against traffic & leads. The results showed
staggering correlations.
solutions
The more content you create, the more
traffic and leads your business will see.
The businesses’ social media reach had a
strong correlation with traffic and leads.
Interaction
Management
3. IS MY PRODUCT COMMERCIALLY VIABLE?
Having ideas for new products is only an initial step for
introducing a new product to market. It is important to assess
the commercial viability, is the market large enough and is
there sufficient margin, for this product before going too far
down the line of developing prototypes.
Market assessment
Where superior products are being developed to better
address the needs of a market, it is likely that sales will be
gained at the expense of existing products. The introduction of
digital pen equipments probably did not result in more things
being weighed, rather the same things being weighed more
easily.
4. developing a better product for. Firstly, how big is it – this is
normally measured in Rs. value. Secondly, how do consumers
or retailers segment the market? And lastly, is the overall
market and its segments growing or shrinking?
Thinking about both markets you wish to investigate, the
internet and Google have made this exercise much easier but
I would start by visiting a couple of stores or sections in-store
where you can imagine your new products being sold. Look at
what is currently offered by suppliers at the moment. Make a
note of the supplier names, equipment or feed manufacturers
and if you have access to the internet start by looking at their
websites.
Larger suppliers may produce annual reports, and often in the
chief executive’s statement you
5. can find either a reference to how they describe their
markets or sometimes their estimate of the market size or
their percentage market share. Compare this to their sales
and you have one estimate of market size.
Often these have very limited information without paying a
subscription but you might find headline information to help.
You might also find articles that reference this data which can
be forthcoming,
6. • About Us:-
• E-Branding India Technologies is the group company headed by
Mr.Prakash Bhosale (e-Marketing Consultant) involved in
providing Marketing & Management Consultancy & services to
small & medium companies start -up companies, entrepreneurs.
• Our Team:-
• We are team of marketing Consultants, commercial designers,
web technologist, engineers, software developers, Brand
consultants, Advocates, Charted Accountants spread across
Mumbai, Pune, Thane, USA & we provide consulting services
online across India & world.
• Qualification & Experience of Team Members: - Average
experience of each team member is more than 9 years in
respective field ,With qualifications like
MBA,MCA,BCA,B.Tech,LLB,CA,Qualified Google Adwords
Professionals by Google Inc, Commercial Artist from JJ School of
Art.
7. • Services we offer:-
• Consulting: - We help you to select, start, manage & develop
your business.
We listen your concept / idea about your dreamed business &
help you to develop, plan, execute the things so you can see
your dream of entrepreneurship in reality. Services includes
e-marketing , e-branding ,e-advertising , sales & general
management consultancy , sales policy, designing marketing
strategy, business consultancy services, Brand/company
registration for Indian as well as NRI & Foreign nationals ,
research & Business feasibility report preparation , agents /
dealership /franchise development , lead generation for
product/services. Suggestion of new business Ideas based on
your budget, your interest, opportunity, suitable to your area
etc.
8. • Online Marketing: - We help you to grow your business
online.
SEO(Search Engine Optimization),SMO(Social Media
Optimization) SMO/PPC (Pay per click -Search Engine
Marketing ),Video marketing ,Digital Media buying &
Planning, Online PR/reputation management ,Viral
Marketing ,Online Market Research, Web Banner advertising,
Email Mass/bulk Marketing, Content/copy Writing,
Prospective Customer Generation Marketing(CPL-cost per
lead ),Database Sourcing Consultancy , online marketing
Outsourcing to India.
• Creative & visualization; - We help you to visualize your
business/brand in your customers mind.
Right from business name suggestion, your visiting card to TV
commercial ad Web & logo Designing, E-Mailers, Corporate
Presentation, PPT Presentation, Corporate & Ad Films,
Product Demos,3d walkthrough /Animation,.
9. Corporate stationary designing, Packaging Designing,
Broachers & leaflets, Flash Presentation, Creative services
Outsourcing for US,UK & Oversees client , Mobile apps
interface Designing& many more whichever is required for
business communication
• Technology: - We help you to leverage & develop technology
to run & develop your business.
Software Development & IT Support, PHP, HTML,.Net, JAVA,
Ajax Development ,Mass emailing software ,E-CRM, Online
Business Process Software ,E-commerce Solutions/Portals,
Hosting & C-panel Setup, Flash & Animation Integration, CMS
Setup, Blog Setup & Updates, Domain Name Registration &
Hosting, Updating Existing Websites, Custom Web
Development, Web & software development outsourcing
,Mobile Application Development, I phone Apps, Android
Apps, I pad Apps, software development outsourcing to India.
10. • Thanks & Regards
Prakash Bhosale
E-Marketing & Business Consultant
E-Branding India Technologies
• About Me:-
After completion of MBA in marketing & Finance started career
as professor of marketing for few months and moved to
Mumbai passion to do something in online marketing &
educational entrepreneurship. First started working with leading
B2B portal and helped hundreds of SME’s to rake their website
on Google with 1000’s of keywords, after that kept working with
few other web portals and with Google ad words for three years
but ambition of starting on own could not allowed me to keep
working with Google as well, finally after leaving Google, e-
Branding India Technologies has took birth in 2009. Apart from
leading e-Branding India,
11. I also work as project & PhD guide for MBA students of
IGNOU, Mumbai, Pune, UK, US etc Universities with team of
professors & writers. I am also a Certified Google Ad words
Professional by Google Inc.
I live & my office is in Mumbai city of Republic of India. I also
visit Pune 2 times a month. I can meet clients at my office
for e-marketing, SEO, SEM, SMO & business consultancy
from Monday to Friday form Mon to Fri (10 am to 7 pm). All
meetings will prior to appointment only. For US & UK clients
& students and clients I am available on Skype ( ID-
ebrandingindia)
13. • Suggested Business of this month
Start own business with investment of Rs.3.5 Lacks.
One can make monthly profit of Rs.35000 and above.
Any technical knowledge not required.
We provide complete basic training & guidance.
• For more information visit
• www.tshirtprintingmachine.in
14. THANK YOU…
Prakash Bhosale
+91 9222086563
Quality Satisfaction Join Us
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