1. Secondary Audience Research
Guidance

2. Focus Points
• What do real audiences consume?
• Who are the specific audiences for particular
products?
• How do media industries target those
audiences?

3. Format
• You should have one blog post (titled
Secondary Audience Research) which should
bring together your research rather than
necessarily answering each in term.
• Please make sure it is, as with all other posts,
visual
• Please reference and hyperlink any websites
you use

4. Research Task 1
• Find a list of the most expensive music videos
ever made:
-When were many of the videos released?
-What is the most expensive video made in the last
5 years (so, from 2008)?
-What factors might explain the difference in
budgets?
Extra Challenge: connect this to research about the
changes in the music industry and revenue
changes in the last 25 years.

5. Research Task 2
• Try to find something about your audience by
looking further into your genre. By
researching the genre, there will hopefully be
some indications of what the target audience
would be.
• You may also do a profile of the band/artist
whose song you are covering and do a profile
of their audience or those of related/similar
artists.

6. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.

7. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.