Más contenido relacionado La actualidad más candente (20) Similar a Designing a Business (20) Designing a Business3. You will use the Business Model
Canvas to design your business
6. CHANNELS
how does each customer segment want to be reached?
through which interaction points?
Courtesy of Steve Blank
8. REVENUE STREAMS
what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
Courtesy of Steve Blank
12. COST STRUCTURE
what is the resulting cost structure?
which key elements drive your costs?
Courtesy of Steve Blank
14. • team management
Value Proposition
Distribution Channel
Target CustomerCustomer RelationshipKEY ACTIVITIES
KEY
RESOURCES
KEY
PARTNER
COST CENTERS REVENUE STREAMS
• Passersby
• Low touch
• Acquisitive
• Retail stand
• Flyers
• Delicious
• Refreshing
• Pay per glass of lemonade
• Lemonade
production
• Supply chain
optimization
• Ingredients
• Stand labor
• Grocery store
• Recipe
• Stand
Classic Lemonade Stand
15. • team management
Value Proposition
Distribution Channel
Target CustomerCustomer RelationshipKEY ACTIVITIES
KEY
RESOURCES
KEY
PARTNER
COST CENTERS REVENUE STREAMS
• Gym rats
• Fitness brand
• Sponsorships
• Health stores
• Gyms
• Healthy
• Refreshing
• Pay per can of lemonade
• Lemonade
production
• Channel
management
• COGS
• Distribution margin
• Cannery
• Recipe
• Distribution
network
Fitness Lemonade
16. • team management
Value Proposition
Distribution Channel
Target CustomerCustomer RelationshipKEY ACTIVITIES
KEY
RESOURCES
KEY
PARTNER
COST CENTERS REVENUE STREAMS
• Bar hoppers
• Sexy brand
• Bars
• Liquor stores
• Alcoholic
• Refreshing
• Pay per bottle of lemonade
• Lemonade
production
• Channel
management
• COGS
• Distribution margin
• Bottler
• Distribution
network
Alcoholic Lemonade
17. • team management
Value Proposition
Distribution Channel
Target CustomerCustomer RelationshipKEY ACTIVITIES
KEY
RESOURCES
KEY
PARTNER
COST CENTERS REVENUE STREAMS
• Lazy lemonade
lovers
• Retentive
• Bike messengers
• Convenient
• Refreshing
• Monthly subscription fee
• Lemonade
production
• Bike route
optimization
• COGS
• Distribution labor
• Lemonade supplier
• Bikes
Subscription Lemonade
18. Remember that you start with
guesses that are proven iteratively
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