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Swot
1. Introduction
Telecommunications service provider Reliance Communications has announced the launch
of the Reliance 3G Tab, a 3G-enabled tablet on the Android platform. Reliance is the first
telecom operator in the country to offer tablets on both 3G and CDMA networks.
The Reliance 3G Tab comes with a 7 inch capacitive touch screen, Android 2.3 OS and a 1.4
GHz processor. The latest 3G tablet from Reliance sports a screen resolution of 1024 x 600,
loaded with 512 MB RAM, and 5 point touch. The tablet weighs 402 grams. It comes with a
3.0 MP rear camera and a front camera, enabling video calling, among other key features.
The Reliance 3G tablet
The Reliance 3G Tab is supported by Reliance’s IP-based 3G network across 13 circles
covering 333 towns in the country. To further enhance its value proposition, Reliance
Communications is offering free benefits worth Rs. 6250 to its 3G customers. They can enjoy
3 GB of free 3G data for 3 months, free local and STD video calling for 3 months to other
Reliance 3G users, free voice rental for 12 months along with free global calling worth Rs.
250, free subscription of McAfee Mobile Security for 1 year, free subscription of BigFlix for
2 months, and a free 4 GB micro SD card.
2. For business users, the Reliance 3G Tab provides a user-friendly email experience with push
email capability and is bundled with ‘Documents To Go’ that supports Microsoft Excel,
Word, PowerPoint and PDF formats. The tablet supports multiple email accounts of GMAIL,
IMAP and POP3 accounts and also supports Lotus Traveler and Microsoft Exchange for
Enterprise Email Solutions.
The 7 inch screen of Reliance 3G Tab
Announcing the launch of tablet, Sanjay Behl, Group Head (Brand & Marketing), Reliance
Communications Limited, said, “Having redefined the Tab market in the country with an
overwhelming response from our existing customers and in line with our endeavor to develop
the device eco system, the new 3G Tab is sure to enhance customer experience on our
seamless IP enabled superior 3G network bundled with exciting offers at an affordable price
point.”
Reliance 3G Tab comes pre-loaded with apps for Google (Gmail, YouTube, Maps and
Search), popular news websites (ET, TOI and NDTV), entertainment services (BigFlix,
Reliance World Online, Reliance TV), and social networking services (Facebook, Twitter and
Orkut) in addition to the applications provided by the Android Play Store.
3. The Reliance 3G Tab runs on Android 2.3
Reliance 3G Tab is priced at Rs. 12,999and comes bundled with attractive plans for data and
voice use. It is available at Reliance Exclusive stores and leading retail chains.
4. Preface:
We have done a Feature review and SWOT analysis of Reliance Tab, bringing its 4
parameters i.e Strength, Weakness, Opportunity, and Threats clearly and thereby moving on
to give a conclusion as well as recommendations to enhance its market share.
5. Reliance Tab
Parent Company Reliance
Category Tablets
Sector IT and Technology
Tagline/Slogans Introducing the Master Multitasker
USP Feature rich and value for money.
STP
Segment PC and Mobile Users
Target Group Age group 25 to 40 Urban tech savvy middle income youth
Positioning Value for money and feature rich Tab.
SWOT Analysis
1. Cost Leadership
2. Advance Features
3. Android
4. High performance
5. User friendly
6. Nice look
Strength
1. Manufactured in China
2. Branded by Reliance
3. Only available in CDMA
4. Deadlocking of tablet
5. Unsatisfied service
Weakness
1. Can capture high market share in relatively new Tab
market
2. Addition of New features
3. Can build better looking tablets
Opportunity
1. New Competitor like Akash
2. Product can be vanished
3. Upcoming technologies.
4. Unsatisfied service leading to loss in market share.
Threats
Competition
1)Akash
2)MicromaxFunbook
Competitors 3)Motorola Xoom
6. Conclusion
There is a lot to like about the Reliance 3G tablet including decent build quality and a fairly
functional feature set. Once we couple these features and the Rs. 12,999 starting price tag
with the myriad of 3G plans the offer becomes tastier. Clearly this device is not meant to be a
workhorse. As a multimedia consumption hub the device fits the bill perfectly.
One has to admit the Reliance Tab has the potential to open up the 3G market in the country.
Price:Rs. 12,999
Pros
Value for Money
Good Battery Life
Decent Performance
Cons
Reliance Skin
Average display
Bad camera
