This is our working process in 15 simple steps.

1. We make your brand
a “social brand”
A new marketing paradigm, in 15 simple steps

2. LISTEN > THINK > TALK
Listen to what people say and know Choose wisely who do you want to Talk with the people, before
what your market does be and be prepared to change someone else does

3. LISTEN

4. BRAND ASSESSMENT
Know yourself: this is the first
step to define your brand
Is the network talking about the brand?
Wich channels are being used?
Is the company image coherent to the target?

5. BENCHMARK ANALISYS
BENCHMARK ANALISYS
Tieni d’occhio i tuoi competitor.
Everything, online, is public.
We can learn fromsuccessi
Impara dai loro our
e dalle loro sfortune.
competitors’ best practise.
Or from their worst move
Come si muovono i tuoi competitor in ambito internazionale?
What do competitors do, internationally? nel tuo settore?
Quali sono le esperienze di riferimento
What errors should da evitare?
Quali gli errori we avoid?

6. 1
TRACKING 2
3
There is no strategy, 4
without numbers. 5
6
7
8
What are the objectives?
9
How do we meaure success?

7. LISTENING
LISTENING
There’s someone talking about
C’è sempre qualcuno che sta
you, out there. With the right tool,
parlando del to everyone
we can listen tuo brand:
ascolta le persone in rete anche al di
fuori dei tuoi canali tradizionali.
Wich keyword will we monitor?
What’s the best tool?

8. THINK

9. BRANDING STRATEGY A
What’s a branding strategy? YOU’RE
Pretty simply,
HERE
defining your brand idea.
C
B
What should be the brand image?
How can we develop a social brand?

10. MARKETING PLAN
A correct planning of online
activities is important to build
a long-lasting path
What is the online activities objective?
What tools will we use?

11. CORPORATE IDENTITY
Having a strong identity helps the
customer finding the company.
And helps the company.
How should we implement corporate identity?
How do we extend the corporate identity over all the social media?

12. TALK

13. CONTENT STRATEGY & COMMUNITY MANAGEMENT
CONTENT STRATEGY
Produci contenuti interessanti
It’s easy to start a conversation,
if you prepare your topics before.
What will we write, month by month?
What content will weeditoriale What content will we produce?
Definisci un piano look for? Conversa con la community

14. TONE OF VOICE
We learn to choose the wording
and the tone that represents
the brand best.
Which guidelines should we follow?
How do we conversate with customers?

15. DIGITAL PR
DIGITAL PR
L’influencer più giusto per te?
Confrontati con influent people,
gli influencer
la tua vicina pettegola.
There are very
on the web. Talking to them is the
key to reach a broader public.
Individua chi è esperto
nel tuo settore
scegli se e come
relazionarti con loro
Who are the influencers in a specific sector?
How do we engage them?

16. ADVERTISING & MEDIA
Offline companies choose
where to invest.
Online, they can understand
what worked. By the numbers.
Which platforms do we choose?
How do we measure returns?

17. PIVOTING
“Accept change as inevitable”.
Today, there are no permanent
situations of success.