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Crowdfunding For Independent Filmmakers
- 1. CROWDFUNDING FOR INDEPENDENT FILMMAKERS Berlin, 13. August 2011 1
- 2. CROWDFUNDING FOR INDEPENDENT FILMMAKERS Berlin, 13. August 2011 SUPPORTEDY BY IKOSOM - RAINDANCE BERLIN - NETZPILOTEN - EISZEIT KINO - SPOXX - CREW UNITED - FLATTR 1
- 3. DEFINITION financing projects small amounts anonymous mass collective cooperation Internet & Web 2.0 2
- 4. SIMILARITIES fundraising sponsoring donation investment loan 3
- 5. GENERAL USE social projects arts & culture politics journalism business ideas private use etc. 4
- 6. USE IN FILM production distribution marketing screening soundtrack etc. 5
- 7. CROWDFUNDING AND FILM Ikosom Crowdfunding Study (German platforms): mostly film projects 6
- 8. INTERNATIONAL PLATFORMS FOR CREATIVE PROJECTS Kickstarter (USA) IndieGoGo (international) Rockethub (international) Invested.in (international) Ulule (UK, international) ChipIn (international Pozible (UK, Australia) Crowdfunder (UK) Sponsume (UK) Lanzanos (Spain) Verkami (Spain) 7
- 9. GERMAN PLATFORMS FOR CREATIVE PROJECTS MySherpas (D, AT, CH) Startnext (D, AT, CH) Visionbakery (D, AT, CH) Inkubato (D, AT, CH) Pling (D, AT, CH) Querk (AT) 8
- 10. PLATFORMS FOR FILM PROJECTS VODO YooProduce Fans next door Newfacefilm Kifund Pirate My Film Interactor CineCrowd Touscoprod Indie Shares 9
- 11. HOW IT WORKS create project-page provide great rewards pitch and promote project run campaign successfully get paid send rewards 10
- 12. REWARDS DVD-presale downloads script end-credits be an extra premiere tickets posters, stickers, cards website-link thank you-emails etc. 11
- 13. NON PLATFORM SUPPORTED The Age of Stupid Buy a Credit 12
- 14. NON PLATFORM SUPPORTED Berlin Calling Iron Sky 13
- 15. NON PLATFORM SUPPORTED The Indywood Project Hotel Desire 14
- 16. NON PLATFORM SUPPORTED Water makes Money 4th Revolution 15
- 17. NON PLATFORM SUPPORTED Leg ihn um! The Cosmonaut 16
- 18. PLATFORM SUPPORTED Tilt: the movie "As a filmmaker or an artist, how do you create a community? Easy: involve people. Ask them questions. Invite them to play, both with you and with each other. People like to play; it makes them happy. When we play with each other, we feel invested in one another. When we feel invested in one another, we feel happy, important, and safe. And happy. (Have we said happy yet?)“ (Jessica King) 17
- 19. PLATFORM SUPPORTED Year without Rent 18
- 20. PLATFORM SUPPORTED CHI L‘HA VISTO - WHO SAW HIM 19
- 21. PLATFORM SUPPORTED Bud Spencer Dokumentarfilm 20
- 22. PLATFORM SUPPORTED The Yes Men Fix The World 21
- 23. PLATFORM SUPPORTED 13 Stufen 22
- 24. PLATFORM SUPPORTED Bar25 23
- 26. SOME TIPS great pitch clip creative & unique perks a specific & transparent use of funds fun & frequent updates outreach to influencers 25
- 27. DON‘T GIVE UP WHEN YOU FAIL... Tschüss Tristesse YASUNI 26
- 28. CHALLENGES Digitale Strategien: „Die europäische Filmwirtschaft braucht mehr als je zuvor ganzheitliche Strategien, veränderte Denkweisen, neue Fähigkeiten und eine klare Richtung, welche momentan komplett fehlt.“ Zitat: Charlotte Appelgren, Generalsekretärin von Cine-Regio 27
- 29. LINKS CROWDFUNDING-NEWSLETTER (German) Crowdfunding für Filmemacher – (K)Eine Hoffnung auf neue Filme? (Video-Interview mit Wolfgang Gumpelmaier) Crowdfunding für Filmprojekte (TAZ-Crowdfunding- Blog) Projektfinanzierung mit Hilfe von Online-Communitys: Crowdfunding für Kunst, Kultur und Medien (t3n-Magazin) CROWDFUNDING - FILMFINANZIERUNG AN DER BETTELBÖRSE (Audio-Mitschnitt, Dokville 2011) VOLUNTEERING ON INDIE FILM PROJECTS - LUKAS MCNELLY ON "YEAR WITHOUT RENT" Crowdfunding from an European Perspective (Filmcourage) 28
- 30. THANK YOU FOR YOUR ATTENTION eMail: wolfgang@socialfilmmarketing.com Web: http://www.socialfilmmarketing.com Facebook: http://www.facebook.com/socialfilmmarketing Twitter: http://www.twitter.com/gumpelmaier Slides: http://www.slideshare.net/gumpelmaier 29
Notas del editor
- Thanks to my partners for their support and online coverage !!! \n
- crowdfunding is about the financing of projects and people by (large) crowds. Associated Content \nAlso called crowdfinancing or crowdsponsoring or online-fundraising \n\nAbgeleitet von CrowdSourcing: collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to \nsupport efforts by other people. WIKIpedia \n\nCROWDFUNDING = CROWDFINANCING = CROWDSPONSORING \n = Art der Projektfinanzierung, die mittels kleinen Beträgen von einer (meist) anonymen MAsse in kollektiver Zusammenarbeit via Internet stattfindet. \n\nerstmals 2006 als Begriff aufgestaucht \n\nThe first application of crowdfunding in the film industry dates back to 2004, when french entrepreneurs and producers Guillaume Colboc and Benjamin Pommeraud from company fr:Guyom Corp. launched a public internet donation campaign to fund their film, Demain la Veille (Waiting for Yesterday). Within 3 weeks, they managed to raise nearly $50,000, allowing them to shoot their film. \n\nCrowdfunding ist eine Art der Finanzierung, durch die sich Aktionen (Produkte, Projekte oder auch Geschäftsideen von Privatpersonen) mit Fremdkapital versorgen lassen. Als Kapitalgeber fungiert die anonyme Masse der Internetuser. crowdfunding Blog \n\nThe crowdfunding approach ... is inspired by crowd sourcing, that describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the internet, to support efforts by other people. 4 to 40\n\nCrowdfunding ist eine Projektfinanzierungs-möglichkeit mit Hilfe einer bestehenden (Web-) Community Social Media Marketing\n\n\n\n \n
- Fundraising: attracting funds for Non-Profit-Organisations - CF is a way of online fundraising\nSponsoring: reward\ndonation: voluntary and non-paid effort\nInvestment: get money back\nloan: lending of money\n
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- KICKSTARTER\nPrinzip: all or nothing\nFee: 5% vom Ergebnis\n\nINDIEGOGO\nFee: 9% vom Ergebnis bzw. 5% bei Erfolg\nPrinzip: keep what you raise\n\nROCKETHUB\n4,5% PLUS PAYMENT\n\nINVESTED.IN\n3% PLUS PAYMENT\n
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- Fundraising = Marketing = Audience Building (Slava Rubin, IndieGoGo) \n
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- Platform supported vs. non platform supported\nAls eines der bekanntesten Beispiele sei wohl The Age of Stupid zu nennen, ein documentary-drama zum Thema Klimawandel. Die Regisseurin Franny Armstrong und ihre beiden Produzenten John Battsek und Lizzie Gillett launchten Ende 2004 ihre Kampagne und lukrierten damit bisher mehr als £885,000. Am 15. März 2009 feierte der Film in Großbritannien Premiere. Nebenbei erwähnt hat das Team mit Indie Screenings auch eine eigene Webseite für die Verbreitung des Films durch die Community installiert, womit ein ebenso innovatives wie erfolgreiches Modell zur Filmdistribution betrieben wird.\n\nBuy a credit: VIDEO von Stephen Fry – Höhe? Server crash, twitter... \n\nSita: creative commons und donate und torrent\nAd lane: nur auf twitter\n\nI will be re-launching the fundraising next week, I'm aiming to raise another £50,000-£80,000 in the next 6 months...\nI'm using my own Fundraising Site http://bit.ly/bCN2S6 - so far sold nearly 600 producer packages to 20 different countries, raising £20,000\nbut yeah, from MAY 2009 till JUNE 2010, I have only been fundraising on twitter... I begin fundraising again next week for PART 2...\n
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- Fechner: 750.000,- \n
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- STORYTELLING:\nTilt the town: map der stadt, wo der film spielt und die spender darin verortet plus fiktiven biographien\n$ 15000,-\n
- Reaching opinion leaders and PASSION\nKaren Worden and David Branin,\nMore than 12.000 dollars \n
- 2 campaigns in 2 languages, ... DIY STYLE\nBlog, Twitter, Facebook, Website, E-Mails, Partners, Filmcourage, ....\npreparing for distribution, VOD, \n
- PR-Arbeit, online als auch offline und ständige Präsenz in den Medien!\n Enorme Steigerung der Medienpräsenz: Bild.de und Süddeutsche, außerdem ORF, servus TV etc... \n\n
- Vertrieb und Finanzierung durch free-Konzept – Die community bestimmt Nachfrage! \nTorrent Vertrieb: \nJedenfalls habe ich nun nochmals zu The Yes Men recherchiert und mir von VODO sagen lassen, dass das Crowdfunding-Budget momentan bei 33.000 Dollar liegt, die 66.000 sind angestrebt. \n
- did a nice job - will tell later - whole attitude is kind of new..\n
- They had many fans, but it was hard and the had to phone and contact their community again and again\n
- nice example of how your fans can get involved -- jessi created those buttons to download to show her support\n
- only a few and we‘re gonna talk about some more later :-)\n
- sometimes projects fail, but that doesn‘t mean they have no chance anymore... sometimes you need to kickstart them again \n
- -just a part ... IT‘S ALL ABOUT PROMOTING YOUR PROJECT\n\n
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