1. COMMUNICATION
MANAGEMENT
BULLETIN BY
To read online visit jicm.edu.in/comma
VOL:1 No. :7 Wednesday, Sep 1, 2010 ¦ Pages: Eight jicm.edu.in CORNER: P2 CONCLAVE: P3 COMMENT: P4 OPED: P5 VISION: P6 GLOCAL: P7 CONCLUSION: P8
>>
INTERVIEW:
TOP STORIES INSIDE
Gone is the child Oops! We Did It
Kishore Chakraborti in a child Again To Our Brand
Kishore Chakraborti is the vice They dance, sing and perform breath- Almost every day, a new story of
president at McCann Erickson india. taking stunts to which the viewers corruption related to CWG comes
In a span of 25 years he has worked exclaim- “Aww! So sweet!”....... out and reinforces the negative
in....... brand association that 'India is a
corrupt country'
Page>> 2 Page>> 4 Page>> 7
SHORT NOTES
JICM, BHOPAL 3 E'S of Professional Education at JICM
REMINISCING JICM projects. students for summer training in before your dream can come true”.
Down memory lane, reminiscing renowned companies like Ogilvy, Times
JICM, I just cannot resist the gush of IMPORTANCE OF COMMUNICATION of India, Pedilite, Dainik Jagran, Reliance, JSWS MISSION
my emotions. It was raining incessantly Communication is the foundation of Docomo, Radio Mirchi etc. In its very Jagran Social Welfare Society
when we inaugurated JICM, Bhopal all relationships and interpersonal first year JICM had constituted a (JSWS), the promoting body of JICM,
on 23rd July, 2009. The infrastructure working. It involves the mutual placement cell and this month we will has its mission, making world class
was almost complete, but tit-bits yet to exchange of information, and is be opening a Placement Liaison Office quality education more accessible
go. therefore, central for team functioning. at Mumbai as well. JICM will ensure and affordable so that more students
The most direct form of communication is that all students get placements in can pursue their dreams. It is a
Students, faculty, staff members, my active listening, speaking, communicating their chosen fields. mission we believe that will help
colleagues Rajiv, Abhishek, Sanjeev through written message and non- make the world a better place.
and I were standing still before the verbal communication. In short, BE ORIGINAL AND REMAIN FRESH Demand for professional education
front office-gate, when two of our communication is a process by which We realize at JICM that young minds continues to grow, often outpacing
founder students Mr. Vishwendra we assign and convey meaning in an are more impressionable than mature supply around the world. The centre
Singh Parmar and Ms. Swati Soni cut attempt to create shared understanding. minds. These young people are of our vision is value-defined by our
the ribbon to set the ball rolling at beautiful people with beautiful minds. students and those who employ
JICM is a new age, practice
One year of JICM
JICM. 24 committed students with All over the world, Communication is
oriented communication great trust on JICM, looked upon me considered as the means of
management institute. The with great expectations to make their developing and expressing our
lives worthwhile and their dreams inherent abilities, because in each one
institute will produce managers fulfilled. of us there is a hope and dream which
and decision makers when fulfilled can be translated into a
for the expanding media and These students had great trust on me. benefit for everyone. I believe
I salute their trust bestowed in JICM. honourable nations emerge when
communication industry
JICM will ensure that these students citizens build their ability to excel and
(advertising, corporate are well groomed, well educated and communicate it to develop shared
communication, marketing well trained by the best of professional understanding for the larger benefit
faculty which India offers and are of the society.
research, radio and television
Hari Mohan Gupta
finally well placed in their desired
etc) in the country. Presently destinations. While raising JICM, I 3 E'S of PROFESSIONAL
JICM is offering a two-year, always imagined to bring the best of EDUCATION
postgraduate diploma in You have to dream … Communication and Management School JICM philosophy encompasses
together, where communication plays the 3 E'S of Professional Education i.e.
Marketing Communication before your dream anchoring role. To make this happen, I Education
Management. can come true visited many C-Schools and B-Schools Employment
in India and abroad to assimilate the Employability
best of both the worlds. I finally Enacting the philosophy we always They are pristine and that is precisely them. Career oriented degrees
decided that JICM should have in- take in account the clear distinction what we care for while guiding them delivered with international
NOTICE house practice facilities with the best between Quantity v/s Quality and towards the right-fruitful direction with perspective will help JICM students
This Communication Management Our endeavor at JICM is of industry faculty teaching so that
students can simultaneously practice
Excellence v/s Inclusion.
Understanding it fully well that
our experience because I understand “A
child miseducated is a child lost”. We
achieve a return on their education
investment in a global market place.
Bulletin is part of in-house
publications by the students of
to train students to the best what they learn from these maestros. “Good is not the enemy of Great” we at JICM teach these beautiful minds to
be ORIGINAL. As original is always
JICM success is measured by the fact
groom both category of students with
JICM, Bhopal. It is not for any of their ability, providing This is how the 1st Practice School for the same spirit and zeal. At JICM we fresh and fresh only has a shelf life.
that when our students succeed, the
country will prosper and the society
The main essence of mastering
kind of commercial circulation
and views expressed in this
them pragmatic training to Communication Management came
into existence in India. In JICM,
recognize that students are not born
adult, one has to develop and grow Communication is to “think fresh and
will benefit.
paper are personal views of the make them employable in students will master the Science of
Marketing Communication Management
adult, and only care, inculcation of
knowledge and practice can make
create fresh”, because in the Communication
world only the freshest survives.
My heartfelt congratulations on the
successful completion of one year of
students and not of the institution.
Advertisements published in the
the field of Marketing which our industry needs today. They
will be trained to develop the ability to
them perfect in their chosen field.
At JICM, we tell our students never-
JICM operations.
newspaper are part of the Communication Management see beyond the obvious. To provide Our endeavor at JICM is to develop ever let any of your tiny ideas die
practical curriculum and are not practice to our students, JICM is the employability of our students so they young. Try to explore it at its full
only school in India to have an in- length, try to apply it to current
Hari Mohan Gupta
related to the real products/ become readily employable. To CHAIRMAN
house advertising agency and accomplish this very objective, we situations and see if something JAGRAN SOCIAL
brands/companies. monthly newspaper “COMMA” that refreshing can be brewed out of it JSWS
conduct personality grooming sessions WELFARE SOCIETY
Please give your feedback at: trains students by working on live because “You have to dream….. Bhopal
at regular intervals and post all our
comma@jicm.edu.in
COMMA TEAM
Concept and design:
Hari Mohan Gupta, Chairman,
JSWS
Student Editor: Tejas Tamhane
Co-editors: Vishwendra Singh
Parmar, Nikhat Noor Qureshi,
Ambar Dongre, Rahull Kumar
Singh, Gousiya T Khan, Bhavya
Rathi, Aditi Mittal.
Layout & Support: Mohit Sonker,
Aarti Kadam
Student Creative Head: Vivek
Thakur
Editorial Support: R. Radhakrishnan,
Asst. Professor
CONTEST
WE HAVE
SECURED A
SPACE 4 U!!!
TURN PAGE 3
Creative brief: Owning a TATA ACE can make you a successful transporter. Concept Team JICM

2. Pg 2 | Wednesday, Sep 1, 2010 CORNER
Kishore Chakraborti is the vice president at McCann Erickson india. In a span of 25 years he
has worked in planning, account management and creative in Tara Sinha Associates and
McCann Erickson India.
What are the challenges that you To what degree the success of a brand idea.
encounter at work? brand depends on the communication Does Bollywood reflect changes
The biggest challenge is changes. strategy? or initiate them?
Everything including ourselves is Communication can be a strong Bollywood can be referred as the
changing. The world around us is support for the brand but the window to the viewers. In the past
INTERVIEW: dynamic. Capitalising on the
emerging new desires and
company can't ignore the offering
which is the ultimate experience for
it used to be a three hours
experience to the audience where
KISHORE aspirations is the challenge
imposed on the marketer. The
the consumers. The marketing
campaigns should empower the
they could enter into a world
which they desired but very
CHAKRABORTI
Vice President
marketer must strive towards
coping up and managing with the
changes.
consumers to keep pace with
changes taking place around them
continuously. The success of the
different from the real world. But
today, the cinema has transformed
and selects subjects and issues
How the consumers have evolved campaign also depends upon the related to politics, education,
McCann Erickson india over a period of time? level curiosity it's been able to common man's life and struggle to
The easiest way of keeping a track generate among the consumers. which people could associate and
with the changes in consumer How crucial is consumer insight relate to. At the same time it
behaviour is to put oneself in their mining? catalyses the process of introducing
shoes. There are researchers who The consumer knowledge sphere is new trends and culture to the
conduct research on continuous an integral part for building and society. Thus Bollywood is the
basis. To study the dynamics of establishing the brand. The whole reflection as well as the ignition to
consumer behaviour it is important drama of marketing and advertising the changing society.
to keep a track of the changing revolves around the consumer who What is your inspiration?
trends in media. The television is the protagonist and thus play the My parents and wife have been the
programmes are conceptualised key role. But the interesting part is biggest inspiration in my life. At
according to the changing needs that he is not aware that his the work place, my colleagues
and aspirations of the society. The surroundings are undergoing the always inspired me from the time I
brands often reposition themselves process of change. Even his needs have joined the advertising
to fit in the process of change. To and desires are constantly changing. industry. When I see excitement
understand the market dynamics The brands should be able to fill in and vigour in my students across
there is a need to be alive the gaps arising due to dynamism. I all the institutions I visit, it gives
to the happenings around. The respect Hindustan Unilever me the impetus to excel. It's a sense
study of the pattern of change limited as for years, it has of great satisfaction to be the
would help connecting to the successfully integrated consumers leverage in fulfilling students'
process in a better way. needs and aspirations with the aspirations.
Saurav Kumar, Student JICM networking services such as Twitter With highest checking in at certain Place
GPS Foursquare is the first location-based
social network that helps you connect
and Facebook and auto tweets can be
initiated on these portals with check-in
information to ensure your friends are
in a period of 60 days will be named a
“Mayor” of that venue until someone else
brings the record down by checking-in
with friends using GPS through your informed when you have entered a more than him.
integrated with mobile device (it supports BlackBerry,
Android, and iPhone).
For example, if you happen to visit a
certain location. If the check-in location
isn't listed, users can add it to
Foursquare map.
Foursquare users can refer to the
suggestions or ask for feedback of a
particular venue from the “Mayor” or all
restaurant in town frequently then you To add some fun to this process of other users of that venue before dropping
Social Media can tag that as a check-in point and
your peers will know about your exact
location through Foursquare's GPS
checking-in users and encouraging
participation, Foursquare integrates a
badge system which rewards users for
in. These suggestions will help users to
decide which place to visit and which one
to avoid. The “Mayor” stands the
address tracking system. As a result checking-in at certain places. For advantage of receiving various attractive
they may even decide to drop down to example, if you visit your local fitness discounts for being a loyal customer
join you for an eventful evening! centre 10 times in 30 days you will earn while other users also get discounts
Foursquare integrates with other social the “Gym Rat” badge, and the user depending on their badge performance.
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From Those Wonderful Folks
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This book does use a lot of words practically applied.
and exercises that might lose ones
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Vishwendra Singh Parmar
Student JICM that is being provided in the book.
Creative brief: Use less paper to save trees. Concept: Ashish Tomar, Student JICM

3. CONCLAVE Pg3 | Wednesday, Sep 1, 2010
Members of Management liberating the birds of peace Meritorious students of JICM, Bhopal Expressions of the independent youth
Vishwendra Singh Parmar, The celebrations started with the towards the development of the celebrations continued with
Student JICM unfurling of the tricolor by respected nation. presentations by the JICM students
chairman and everyone cheerfully which included patriotic poems and
The 64th Indian Independence Day singing national anthem. Later, in his The inaugural speech was followed songs. The event concluded with
was celebrated with great fervor in address to the gathering Mr. Gupta by awarding of scholarship vote of thanks from Mr. Deepak
JICM campus. The chief guest of the emphasized the importance of the certificates to meritorious students Sharma, registrar JSWS.
event was Mr. Hari Mohan Gupta, duty towards one's motherland and for their outstanding performance in
chairman JSWS. urged the students to contribute college selection process. The
Greening Team JICM
JICM welcomes “Future Managers”
making them aware of what lay
ahead of them in the world of
our Planet
Prerna Natani & Shraddha
Gaud, Students, JICM
and wildlife are stringent but they
have not been followed in spirit
The new batch of students of 2010-
2012 arrived on 19th July and their
day began by registering to the
course. On 20th July the students
were taken to Bhimbetka,
accompanied by a faculty member
and four student coordinators of
2009 batch. The purpose of the visit
promotions and advertising. The
marketing assignment was taken
up with a lot of enthusiasm by all
the students. It not only made the
new batch to put their creativity to
good use but also provided a scope
for team building and group
dynamics.
.The large numbers of cases of to the thousand year old rock
Wildlife poaching, illegal trading shelters was to highlight the Apart from academic teachings,
It's always bliss to be surrounded of timber, animal skin are shocking
by lush greenery during the relevance of those cave paintings seminar and workshops helped in
enough to prove that there are of early humans which were the
monsoons, when the beauty of loopholes in the system. facilitating interaction between the
nature is at its peak. Visiting IIFM initial signs of communication. senior batch and the junior batch
was one such experience where of JICM. ‘The Green Communication
from the very entrance we felt that Preserving forest is the need of the The top members of the 1st year students with Amar Gargesh, visiting faculty at JICM, Bhopal Seminar’ at IIFM-Bhopal introduced
the campus complements its name hour not only to conserve the management of the Jagran Social
students to the upcoming areas in
in true sense. We felt the natural environment but to avoid Welfare Society addressed the assessed through presentations be enjoye’d. While emphasizing on communication domain.
transformation from our modern making the tribes, which is 25-30% students in the evening. Shri Hari and live projects. research, he also urged the
world to the serene environment of the total population of the Mohan Gupta, Chairman, JSWS, The interaction between the senior
country, homeless. A fight is going students to be aware of their
which sensitized us about the briefed the students about the On 21st July, a group of present and design their future batch and the junior batch gave the
importance of preserving the flora on between polluters i.e. between relevance of communication in the distinguished guests visited the plans accordingly. new students valuable insights on
and fauna. the North (rich) and South (poor) present times and emphasized on
nations on who will pay for the campus and addressed the not only the academic aspects but
the unique position of JICM in students. Prof. Ashok Ranchhod, Prof. PK Biswas, IIFM, Bhopal also about the college in general
damage happened to the mother
We got an opportunity to attend a earth. tapping the best talent from the Director, MICA, Ahmedabad laid stressed on belief in one-self and and the values that it stands for.
seminar, in which an eminent industry and in carrying forward emphasis on hard work, that confidence is an essential
personality, Prof. P.K. Biswas, the ethos of a practice oriented inquisitiveness and positive requirement for one's growth. He Mr. Diwakar Shukla, Partner at
Ph.D who has significant He called for control on cattle management education. temperament towards the task too added that extra curricular Ogilvy Public Relations
contribution in the Social grazing in reserved areas of forests
assigned. He added that an activities, sports and good reading Worldwide conducted one day
Dimensions in Natural Resource, needs to be controlled to maintain Shri Alok Kumar Saxena,
the balance in the ecological accomplishment of the assigned always generate fresh thoughts workshop on Public Relations
gave a talk on the significance of Executive Director, JSWS,
environment. Instead of grazing task is very important in one's life and ideas. which enabled students to gain
green communication. Prof encouraged the students to pursue
Biswas gave an account of the the sapling and grass in the forest and that one should always be in perspectives on corporate
the course with full vigour and learning mode till the end. He communications and PR. The
existing environmental issues and area the cattle needs to be fed From 22nd July onwards various
fodder to prevent further soil added that the students should stressed that sports, games and all students enjoyed the workshops
the impact of human activities on outdoor trips, assignments,
erosion. practice acquiring knowledge other extra curricular activities are taken by Mr. Amar Gargesh and
them. industry lectures and workshops
outside the classrooms as well. important in order to rejuvenate learnt the intricacies of creativity.
were organized.
Shri Abhishek Mohan Gupta, one self and also wished the
Addressing the issue of chemical Director, Marketing & Strategic students success in all their future Assignments based on Integrated “The induction program was a
Development, JSWS, informed the endeavors. Marketing Communications were huge success and helped our new
students about the emphasis on
useful in making the students batch to integrate smoothly with
practice based pedagogy, on Prof. Arbind Sinha, Dean, MICA,
reach a certain comfort level, the JICM culture”, says Deepankar
which the students would be Ahmedabad stated that ‘learning Mukherjee-Director JICM.
poisoning of agricultural produce,
Indian Institute of he cited an example of nitrogen
Forest Management fixing plants which naturally
converts the atmospheric nitrogen
into a natural fertilizer. Today in
the name of fertilizers we use
With environmentalism close to harmful chemicals which are
his heart, Mr. Biswas stressed that slowly turning into a slow poison
nature grows on its own and we as for the population.
human beings have the
responsibility to protect it in its
Prof Biswas stressed that now
natural form. While Forest is the
media has emerged as the Fourth
master controller of biodiversity,
pillar and is likely to play a
the constant intervention of
proactive role in educating people
mankind by randomly destroying
about the environmental
the nature and its resources has
problems. This has to be tackled by
caused turbulence in the
taking a systematic and step by
ecological cycle resulting in
step approach. A new dimension
disastrous effects.
which has been trying to address
this challenge in this field is the
Under the aegis of development Green communication. Green
projects, people are recklessly communication is the applied part
cutting down the trees without of environmental protection.
taking any recompense measures. Green communication is a part of
In this context central government green culture which is living a
has taken an initiative that is green life. Prof Biswas ended his
“compensatory afforestation” in talk on an optimistic note by
which if forest land is used for stating that a new pillar is
commercial purpose then it emerging in governing the nation
becomes mandatory to do i.e. “civil society organizations”
afforestation over equivalent area which are playing a vital role in
of non-forest land. creation of sensitivity towards
environment.
In India, laws relating to forest

4. Pg4 | Wednesday, Sep 1, 2010 COMMENT
Anomie and the spirit of Teajas Tamhane, Student, JICM a great opportunity to nullify the perception
and exhibit its technological and infrastructural
deadlocks which we confront in such
situations. It is a valid opinion that the money
Independence The only law that seems to be in vogue and
trusted is the Murphy's Law. Suresh Kalmadi
would agree that in spite of having left no
base as an emerging power. It is also quite
evident that inflow of the foreign exchange
spent on the Games could have overcome the
obstacles for those facing poverty and
funds would fuel further international everyday challenges of living. Or would it?
The hurling of a shoe at the Chief Minister of the Indian state of stone unturned to make the Commonwealth
Jammu and Kashmir, during the celebration of national independence, transactions of India. Have there not been enough government
Games a memorable feather in his hat, all the schemes and allocated funds that have failed
created ripples in the corridors of security and governance. Such acts
efforts have been rubbished with critics to trickle down to those for whom it was meant
have emerged as a nomenclature for a vehement assertion of
rebuking him to be a ringmaster. owing to rampant corruption. For this reason is
prevailing disillusionment of individual and groups in the nation.
the argument justified that (only) Commonwealth
Annoyed, agonized, distressed, irritated, visibly victimized and The Games still have time to kickoff in Delhi Games is a waste of public money?
alienated seems to the standard lexicon describing an average but the political squabbling has surfaced
inhabitant of the valley. The conventional answers emanating from intermittently. While Mani Shankar Iyer's There are lessons to be learnt from South
civil society actors, intellectuals, disenchanted politicians arrive at the comment on wastage of public money on Africa and China- the organizers of last two
usual explanation of alienation of the large section of the society, events to uphold national prestige is worth biggest sporting events. China, an
responsible for targeting the Indian state which is seen as the source pondering, but does it justify abstaining from undemocratic state, did a commendable job
for causing distress due to bad governance. hosting international events because of the by organizing the Winter Olympics. South
Sketch by: Mohit Sonker, Student JICM
prevailing economic disparity? Africa too has emerged as the most preferred
Interestingly poor governance is not a peculiar phenomena confined to
any particular region rather is all pervasive afflicting the average tourism destination after World Cup Soccer
Moreover Commonwealth Games has landed 2010. Other than marking their space on the
Indian citizen. The statistics on law and order, safety of women and
in a putrid scam with overpriced items and world map they also benefitted with an
children, poverty and inequality clearly highlight their uninhibited
refusal on the part of the organizing committee increasing economy which included job
prevalence across the nation, and not immune to any particular region.
to share the unrecorded financial dealings creation, better transportation, roads, safer
The continuous splash of the images of funeral procession and stone with the various companies, marring India's environment and access to public sports
throwers clearly portrays a land in turmoil but refuses to elaborate the image in the international arena. Major facilities.
issue any further. As perceptions and opinions galore from people not sponsors are rethinking on their association
even remotely connected with issue, geographically and emotionally, with the Commonwealth Games as what could For once the capital sorted out the problems of
the issue clearly boils into an image of a local protest translating into a have become national pride has now turned delayed flyover constructions and dug up
civic unrest. While emergency meetings between the central into a national shame. metro tracks. It looks refreshing and all set to
government and various political groups have taken place to resolve
invite the event with a warm welcome. True
the crisis, what is surprising is the fixation to deem the disturbances as While the past cannot be undone and the that there were huge costs involved due to the
an independence movement questioning India's sovereignty. controversies won't rest, efforts must be
It is interesting to note that Mani Shankar Iyer perennial chaos caused by authorities that led
The move by the central government to resume dialogue with channelized to keep the show afloat. Hence the to severe incoordination but that need not
is concerned about a majority of the youth not
Kashmiri leaders, including pro-Pakistan clearly projected an image of measures to enable India to conduct the event blame the opportunity that Commonwealth
being able to access basic sports facilities and
an embattled state apparatus with the separatist leaders taking must simultaneously go along with the probe Games bring along.
that there is no doubt that hosting
potshots at this initiative. Such selective choice clearly generates into the scam. If the India fails to conduct the
Commonwealth Games opens up new vistas
potential fears of mob fury and violence gaining legitimacy with Games this year, it will take away a bundle of There are numerous other challenges that we
in sports in a country that is spellbound by
political groups encouraging the protestors in order to maximize their opportunities and credibility of the nation to face every day be it external and internal,
cricket. Would the critics hold the similar
interests. hold mega events in future along with its terrorism and price rise. But tackling
opinion had India organized a Cricket World
pride. corruption remains the biggest challenge
It must be noted that much of the televised debates acknowledge that Cup instead of the Commonwealth?
the proposal for autonomy is not only obsolete but also fraught with throughout this country primarily because it
Games are expected to give a boost to the seems in the country of Gods the moral and
several limitations. The Indian constitution clearly envisages resolution The solution does not lie in abstaining from
tourism sector thus helping the national ethical values are restricted to its religious texts
and safeguards concerning implementation of fundamental rights and organizing such events but in dealing with the
economy. For a nation which is still seen as a and scriptures.
autonomy to various regions, taking cognizance of their distinct challenges and resolving the bureaucratic
country of snake charmers, this event provides
identities. Such lopsided approach towards the crisis has the potential
to trigger similar protests in regions affected by high handedness of
law enforcement agencies.
Hence it is rather preposterous to start the political expedition on the
beaten path when the common masses of India are confronted with
acute price rise, unemployment and threats from terror outfits of
various denominations.
The shoe pelting came as a political misnomer when the nation was
Gone Is The
bracing up to commemorate its sixty fourth year of independence and
Child In A Child
assert its image as a vibrant and responsible democracy. Similarly the
recent incident of killing of farmers, protesting against land acquisition
in Uttar Pradesh clearly highlights the present challenges to
governance in addressing the aspirations of the 'aam admi' rather than
confronting them based on a lopsided understanding of their
implications. MANISH SINGH CHAUHAN, target of various production grooming and nurturing them
R Radhakrishnan, Assistant Professor, JICM. Student JICM houses and advertisers. Sadly this with their own individual space to
has had a damaging effect on the dive in this limitless sky, we tend
While surfing the television, we adolescent who bears the brunt of to limit their horizons unknowingly.
COMMTOON often come across images of tiny reckless commercialization.
tots putting forward their best There is no problem in
effort to entertain the audience. After each act which the children showcasing their
They dance, sing and perform
Concept & Sketch by: Mohit Sonker, Student JICM
performs in reality shows they are passion to millions at
breath-taking stunts to which the endlessly scrutinized, commented such a young age but
viewers exclaim- “Aww! So upon, encouraged or adulated it is the process that
sweet!” Later they are closely with phrases beyond their needs to be reviewed
examined as their talent stands comprehension. It is heart which currently has
bare waiting to be attacked by wrecking to see an adult-like child an adverse affects
those who have achieved higher crying after severe criticism and on them. This
degrees of excellence in the field. rejection, Who is burdened with excludes child
the responsibility upholding the geniuses and
The kids we watch in these reality name of his family. prodigies for they cannot
TV shows are aged between 3 be compared with an
years to 12 years yet their There are countless Reality TV average child. Moreover
appearance and behaviour befools shows with children participants the index to measure the
the audience owing to their beaming one after another. On one average is too large an entity
portrayal as young adults. One hand we see an abundant pool of because geniuses are fewer in
starts to handle adulation, praise talent in India but the stark reality numbers.
or criticism only when one begins reveals that it is their innocence,
to understand the nuances of unscripted laughter and tears that There are a lot of questions to
maturity as a natural process.
Caption Let your creative writing break all Here, with all the premature
are paying the price. In the process
they are losing their most precious
be answered and the answers
of which will not come from
Contest grounds. Think of a caption for the adulation, hype and intense gift, their childhood. the higher authorities but
picture above and send in your entries scrutiny surrounding them, the from within the society.
to comma@jicm.edu.in. Your caption child ends up losing his innocence To add a pinch of salt to the Exposure to public scrutiny
can be crazy, rib-tickling, zippy, nerdy - existing drama the parents too will surely hamper the
anything that gels with the picture- the Children provide high entertainment accompany their little ones to growing years of these
way you want it to be. The caption that value and are also strongly visible evolve into budding champs. children; it is left to us
gets selected will be published in the in the advertising commercials. Society may play the same old whether we choose
next issue of Comma with the name of There is no doubt in the fact that tune that every child is special in to let it happen
the winner. The winner will get cash children are strongly glued to the his or her own way but rather then or not.
prize of Rs 500/-. Time to get started! idiot box and hence become the