1. Marketing Management
Submitted by:
 Aanchal Narang-241
 Monica Mahalwal-265
 Shubhankar Sorkar-288
 Parul Gupta-297

2. SWOT Analysis of Apple iPhone

3. About iPhone
 The iPhone is a line of internet and multimedia-enabled
smartphones, released on June 29, 2007.
 Since then, it has launched 5 versions-2G, 3G, 3Gs, 4 and
4s.
 The iPhone is one of the most sought after smartphone
known for its cutting-edge technology and sleek design.

4. SWOT Analysis

5. SWOT
STRENGTHS

6. S- Strengths
 Innovative: The iPhone has an innovative touch screen
that is patented and unmatched by any other mobile
product today.
 Quality: The iPhone has one of the brightest and most
scratch resistant screens in the market. It also has a fine
metallic finish that is durable and light.
 Brand Awareness: Apple is a well known established
brand, which is already known for essential gadgets like
iPods and Mac.

7.  Features: It has a rich user interface and is armed with
features that makes the navigation of the phone a
delightful experience.
 Hype: The hype created by the media about the iPhone
also attracts the consumer to buy the product.
 Style: The iPhone has distinctive design extending Apple’s
well-known styling and this makes the iPhone very unique
and adds a “cool factor never present with smart phones”.

8. SWOT
WEAKNESSES

9. W- Weaknesses
 Price: Apple does not offer lower priced models for more
cost conscious consumers which can hamper it’s market
share.
 Limited Distribution Channels: Not compatible with
networks other than Airtel, Vodafone and Aircel.
 Delayed Launch in India: The launch of iPhone has
always been delayed in the Indian market which gives an
opportunity to the competitors.

10.  Image: The Apple brand is not targeted towards business
people, which most smart phones have targeted. It does
not have a reputation as being compatible with the
corporate world.
 Missing Features: Features like allowing third party
applications, Bluetooth etc are missing from the iPhone.

11. SWOT
OPPORTUNITY

12. O- Opportunities
 Partnerships: Apple can collaborate with many powerful
global mobile phone companies to flood the market with
iPhones, which will reduce costs in marketing and
increase revenue through long-term agreement deals.
 Expansion to a new target segment: Apple has the
opportunity to create a new segment by launching new
versions at a much lesser price such as the iPhone Mini,
which will attract new customers.

13.  New Social Device: Apple has the opportunity to make
the iPhone a social device by offering Internet browsing,
E-mail, Facebook and Twitter either free of cost or at a
very less price by collaborating with other
companies/networks.
 Allow Third-Party Applications: By allowing third-party
content, it can target people who want entertainment and
can expand its horizon.

14. SWOT
THREAT

15. T- Threat
 Target for Competition: The iPhone is becoming a target
for competition as other companies are launching devices
similar to iPhone, more often known as the “the iPhone
killers.”
 High Price: The current economic scenario makes it very
difficult for the customers to buy a high-priced phone and
they are looking for alternatives.

16.  New Powerful Entrant-Google Android: Android,
Google’s operating system, is giving stiff competition to
the iPhone by collaborating with mobile giants like
Samsung.
 Increased Competition: Other companies like Samsung,
BlackBerry, Nokia are offering their range of Smartphones
at a much lesser price.

17. RECOMMENDATIONS
Weaknesses + Opportunities =Winning (WOW) Strategy:
 Main objective to adapt this strategy is to take advantage of
opportunities by over coming weaknesses.
 Apple is in a position to consider this strategy as it has the best
resources and facilities in Marketing, Media and Production.
 Apple can identify areas of weaknesses or barriers and work on
integrating resources and departments to win new business.