DIGITAL MARKETING OFFERS A NEW PARADIGM. THIS PRESENTATION REVIEWS 8 TRENDS TO NOTICE: DIGITAL EVOLUTION CONVERSATION MARKETING REAL TIME MARKETING CELLULAR AND APPS LOCATION BASED SERVICES CO-CREATING INFLUENCERS MARKETING FREE

1. Marketing Innovations

2. WE HAVE CHANGED

4. IT’S NOT A TECHNOLOGICAL CHANGE

5. …BUT CULTURAL, BEHAVIOURISTIC, CONSUMERS CHANGE

6. THE WAY WE CONSUME MEDIA, INFO,KNOWLEDGE AND ENTERTAINMENT

7. DESCION MAKING PROCESS HAS CHANGED

8. DESCION MAKING PROCESS HAS CHANGED

9. CONSUMERS ENVOLVEMENT

10. CIRCLES OF FRIENDS, ACQUAINTANCES, INFLUENCERS

11. NORTH AMERICA - DIGITAL NATION

12. ISRAEL - A DIGITAL NATION מקור: internetworldstats.com

13. ישראל - אומה דיגיטלית Source: Comscore, September 2009

14. DIGITAL WITH A SPOON

15. WHAT HAS NOT CHANGED?

16. PEOPLE NEED BRANDS

17. BRANDS ARE WHAT PEOPLE SAY, THINK, FEEL ABOUT THE BRANDS

18. NEW WAYS TO CONNECT PEOPLE WITH BRANDS

20. CONVERSATION MARKETING

21. REAL TIME MARKETING

22. CELLULAR AND APPS

23. LOCATION BASED SERVICES

24. CO-CREATING

25. INFLUENCERS MARKETING

26. FREE8 MARKETING TRENDS

27. 1 DIGITAL EVOLUTION

28. DIGITAL IS NOT ANOTHER CHANNEL ADVERTISING PR POS R&D CUSTOMER SERVICE DIGITAL Source: CAN’T REMEMBER 

29. DIGITAL CAN RE-DEFINE ANY CHANNEL ADVERTISING PR POS DIGITAL R&D CUSTOMER SERVICE

30. DIGITAL CUSTOMER SERVICE

31. R&D CREATES DIGITAL CONTENT

32. DIGITAL POS

33. DIGITAL SEGMENTATION

34. DIGITAL ‘OFFLINE’ ADVERTISING

35. 2 CONVERSATION

36. PEOPLE TALK ABOUT US

37. AGE OF CONVERSATION LISTEN JOIN CREATE

38. BRANDS ARE THEIR CONTENT

39. BRANDS ARE THEIR CONTENT

40. BRANDS DEVELOP COMMUNITIES

41. BUZZ CAMPAINGS

42. 3 REAL-TIME

43. MAKE THE MOST OF NOW SERVICE - NOW INFO - NOW CONTENT - NOW

44. REAL TIME LIFE

45. WELCOME TO NOW

46. REAL TIME NEWS

47. REAL TIME SEARCH

48. TRENDING TOPICS

49. TWITTER OFFERS A NEW MARKETING BENCHMARK

50. REAL TIME SERVICE

51. BEST BUY INTRODUCES - TWELPFORCE

52. REAL TIME WEBSITES

53. REAL TIME UPDATES

54. REAL TIME CONSUMPTION

55. REAL TIME BRAND MONITORING

56. 4 CELLULAR AND APPS

57. Life Goes Mobile FROM CELLULARS TO MULTIMEDIA COMPUTERS

58. APPS STORES

59. Life Goes Mobile

60. FOLLOW YOUR MONEY DEALS ALERTS MORTGAGE BANK ACCOUNT

61. SHOPPING LIST

62. NEAREST ATM

63. WISDOM OF CROWDS GPS

64. LIVE BROADCAST

65. 5 LOCATION BASED SERVICES

66. LOCATION NASED SOCIAL NETWORKS

67. EAT AND TELL / SHOP AND TELL

68. TELLS YOU WHAT YOU SEE SERVICE

69. POTENTIAL DATES ARE AROUND

70. INDEXING TRAFFIC

71. TOP NIGHTLIFE SPOTS

72. MOBILE BUSINESSES

73. 6 CO-CREATION

74. MARKET WITH AND NOT TO Why Brainstorming if you can Webstorming?

75. WE WANT YOUR IDEAS

76. YOUR IDEAS, OUR MONEY

77. FOR PROFESSIONALS

78. 7 INFLUENCERS MARKETING

79. FAVORITE PLACES OF CELEBS

80. INFLUENCERS AS CAMPAIGN LEADERS "Fiesta Movement"

81. BLOGERS ARE MESSENGERS

82. WORKERS AS INFLUENCERS

83. HIRING ACCORDING TO SOCIAL POTENTIAL

84. 8 FREE

85. WE ARE SPOILED FREE AS A BUSINESS MODEL

86. 570,000 FREE CUPS OF COFFEE

87. FREE BUYS YOU MEDIA POSITIVE CONVERSATIONS RATIO FROM 25% TO 51%ִ170,000 $170,000 THE COST OF 568,000 CUPS

88. FREE BUYS YOU PR

89. FREE FOR REVIEWS AND TRIALS

90. SUMMARY DIGITAL OFFERS A NEW PARADIGM NICHES MASS CONNECT COMMUNICATE UTILITIES CAMPAIGNS MESSAGES CONTENT CONSUMERS AMBASSADORS קמפיינים תועלות מסרים תכנים צרכנים שגרירים

91. A FUTURE BEYOND IMAGINATION

92. IT’S DIGITIME