Explains how to enchant people using social media.

1. Semper Social
How to Enchant People With Social Media
Guy Kawasaki
guy@alltop.com

2. Pillars

3. 1 Always be likable

4. 2 Always be trustworthy

5. 2 Always be trustworthy

6. 2 Always be trustworthy

7. 3 Always be DICEE

8. 3 Always be DICEE
Deep

9. 3 Always be DICEE
Deep
Intelligent

10. 3 Always be DICEE
Deep
Intelligent
Complete

11. 3 Always be DICEE
Deep
Intelligent
Complete
Empowering

12. 3 Always be DICEE
Deep
Intelligent
Complete
Empowering
Elegant

13. Email

14. 4 Always be answering

15. 4
Fast
Always be answering

16. 4
Fast
Always be answering
Flat

17. 4
Fast
Always be answering
Flat Frequent

18. Twitter

19. 5 Always be linking

20. StumbleUpon

23. 6 Always be monitoring

24. Hibari

26. Facebook

27. 7 Always be photographing

28. 7a Always be cropping

29. 8 Always be commenting

30. Everywhere

31. 9 Always be thanking

32. 10 Always be disclosing

33. 11
Always be repeating

34. 12
Always be restraining

35. + Always be grinding
Mike Rowe, Dirty Jobs

37. Buy
Enchantment,
Get
PresentationZen
Free
guykawasaki.com/enchantment/enchantzen/

38. “Resisting you is futile!”
guykawasaki.com/enchantment/cover/

39. PDF from Gina@garage.com

40. PDF from Gina@garage.com
Slides by AnaFxFz.com

41. PDF from Gina@garage.com
Slides by AnaFxFz.com
Text “mac” to 44133

42. Want to learn more from Guy Kawasaki
and other markeAng experts?
Boston Image Courtesy of Werner Kunz on Flickr
September 14 – 16, 2011
Sheraton Hotel | Boston, MA
Early Bird RegistraAon!
hCp://bit.ly/hugs2011