1. Study conducted by Newsclip Media Monitoring & Institute for Tourism & Leisure Studies (North-West University)

2. LIVE FESTIVAL PLAN
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y

3. TRAINING AND DEVELOPMENTSUSTAINIBLE TRAINING AND DEVELOPMENT
Arts Journalism
SAQA Accredited curriculum, held
over 7 days
Attendees: 15 Learners
Skills Transfer
Unemployed youth are taken through
short production courses thats funded by
the festival and then placed in all the
various departments of the festival,
Attendance: 51
Duotone
Photographic Exhibition
This year the prestigious photographic
exhibition paid tribute to Winston
Mankunku and ran for the duration of
the festival.
Arts and Crafts
‘’The CCDI-facilitated craft workshop
at the CTIJF has grown from strength
to strength. Last year’s sales topped
R52 000 in just two days, and this year
was no different.
Youth Music Workshops
This workshop was hosted by FAWU &
leading Cape Town musicians, for youth
in Gugulethu and surrounds.
15 learners
Gigs for Kids
Pre-schoolers experience fun and explore
the magical world of music. The toddlers
were introduced to the sounds of a
variety of instruments, different rhythms
and helped to compose simple melodies.
Attendees: 200
TRAINING
AND
DEVELOPMENT
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
School Music Workshops
Held over 2 days for primary and
high school learners
Attendance: 100 scholars
Music Business
SAQA Accredited course held over 2
days
15 learners
Master Classes
Conducted by international
and national artists over two days.
For professional and established musicians
Attendance: 100 Musicians
Free Community Concert
This free concert takes place prior to
the festival Green Market Square and is
the Festival’s commitment to
communities who cannot make it to the
paid sessions of the Festival
Attendance: 12050

4. TRAINING AND DEVELOPMENT : WORKSHOPS PROGRAM
As part of the Cape
Town International Jazz
Festival’s commitment to
the development of the
Music Arts industry, the
festival proudly presents
a series of Workshops
that takes place at
various venues
throughout the CBD and
greater Cape Town area.

5. TRAINING AND DEVELOPMENT : GIGS FOR KIDS
Event Description
Pre-schoolers get a chance to experience fun
and explore the magical world of music. The
toddlers were introduced to the sounds of a
variety of instruments, different rhythms and
helped to compose simple melodies.
Venue: V & A Waterfront Amphitheatre
Date : 27th
March 2010
MC : WELCOME
09:45 -10:30 THE MAGIC WATER
10:30 – 11:00: INTERACTIVE TEACHING
11:00 – 11:30: DISTRIBUTION OF PRIZES –
sponsored by POLO
11:30 – 12:00: Jazz Playground dance-off &
competition
Hosted by: Shado Twala
Attendees 200

6. TRAINING AND DEVELOPMENT : SCHOOL MUSIC WORKSHOPS
Event Description:
These classes and presented by
International Artists performing at
the Jazz Festival and they are eager
to take time out to share their
insights and skills with interested
audience.
Venue: New Space Theatre
Dates: Wednesday, 31st
March 2010
Times: 10h00am to 14h00
Host: Camillo Lombard
Artists: Sammy Webber, Hassan ‘adas,
Trevoe Parker and Nomfusi
Attendees 100 scholars

7. TRAINING AND DEVELOPMENT : ARTS JOURNALISM
Event Description
This seven day workshop is aimed primarily
at qualified journalist, freelancers and
journalism students who uses the festival as a
springboard for creative arts writing and
reporting. This course incorporates both
theory and practical techniques and is SAQA
recognised.
Venue: Room 1.4, CTICC
Dates: 27th
March – 4th
April 2010
Times: 10h00 – 17h00
Presenters: Gwen Ansell,
Fiona Lloyd and
Mbali Mthembu
Attendees: 15 learners

8. TRAINING AND DEVELOPMENT : MUSIC BUSINESS WORKSHOP
Event Description:
Hosted by professionals directly involved in the
music business industry, this workshop is aimed at
musicians and industry professionals actively
involved in the industry.. Interactive sessions and
discussions focus on current and emerging trends,
distribution, technology, finance, intellectual
property rights and ethical business practices
Venue: New Space Theatre
Dates: 3rd
-4th
April 2010
Times: 13h15 – 13h45
Presenter: Graeme Gilfillan
Attendees:15 Learners

9. TRAINING AND DEVELOPMENT : MASTERCLASSES
Venue : The New Space Theatre
Dates : 3rd
and 4th
April 2010
Times : 10h30 – 14h45 and 11h00 – 12h45
MC : Camillo Lombard
Artist : 3rd
April-Rachelle Ferrel and Jeff Lorber
4th
April-Michaela Rabitsch and Regina Carter
Event Description:
International artists appearing at the jazz festival take
time out to share their insights, skills and anecdotes
with interested audience members. Attendance is
free and opened to all interested in a personal Q&A
session with international artists

10. TRAINING AND DEVELOPMENT : COMMUNITY CONCERT
Event Description:
Held on the ever popular, this free concert draws
thousands of music lovers into the city. Jazz lovers
unable to attend the festival at the CTICC get the
opportunity to see some of the amazing local and
international talent on the line up.
Venue : Greenmarket Square
Dates : 3rd
and 4th
April 2010
Times : 5.30
MC : Sugar
Artists: Mezzoforte (ICELAND),
Glenn Robertson Jazz Band (SA),
Jonathan Rubain (SA)
SOIL & ‘PIMP’ Sessions(JPN)
Attendees 12050

11. TRAINING AND DEVELOPMENT : DUOTONE PHOTOGRAPHIC EXHIBITION
Event Description:
The Duotone Gallery annually showcases
the work of international and local
photographers that uniquely capture the
essence of ‘ jazz in motion’’ and documents
the emergence and growth of jazz globally.
Many of the images are exclusively
premiered at the Duotone Photographic
exhibition and free to the public prior to
the festival.
Venue : CTICC
Dates : 1st
- 4th
April 2010
Photographers: Cedric Nunn (SA),
William Rasdell (USA) ,
Rashid Lombard (SA).

12. TRAINING AND DEVELOPMENT : YOUTH DEVELOPMENT WORKSHOP
Event Description:
This workshop was hosted by
FAWU and leading Cape Town
musicians, who interacted with
youth in Gugulethu and
surrounding areas.
Venue : Vuyisili Mini Centre
Dates : 1st
April 2010
Times : 10h00 – 14h00
MC : Jonathan Rubain
Attendees 100

13. TRAINING AND DEVELOPMENT : SKILLS DEVELOPMENT
Event
espAfrika believes in the concept of
using employment as a vehicle to
enhance development. We believe
that our job creation programme
not only stimulates unemployed
youths economic situation but also
installs a sense of commitment,
confidence and intellect.
China Crew: (44) Langa
Nyanga
Khayelitcha
Gugulethu
Bonteheuwel

14. OUTDOOR MARKETING

15. COMMUNITY CONCERT GREEN MARKET SQUARE

16. R E P O R T S U M M A R Y 2 0 0 9
RESEARCH CONDUCTED
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
‘’The size of the sample is
approximately 400 and
we will conduct the
survey during the
whole of the festival,
mainly where the shows
take place.
We are partly funded by
the National Research
Foundation’’
Dr Martinette Kruger
Institute for Tourism and Leisure Studies
North West University (Potchefstroom Campus)

17. GDP
General Leverage
2009 2010
Festival Attendance
Total Attendees 33 500 33 500
Job Creation
Casuals & Contractors 2 105 2 000
Service Providers /
Consultants 52 52
Free Concert
Total Attendees 8 540 12 050
Golf Day (Players) 100 80
Tickets
Corporate
Public Sector
Sponsors
Private Sector
Sponsors
Traders'/ Local
Business
27 000
6000
8
7
30
27000
5240
6
8
35
20102009
FESTIVAL STATISTICS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
National
R685 Million
GDP (National)
R475.09 Million
GDP (Cape Town)
Western Cape
STATISTICS

18. CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
MARKETING : RESEARCH REPORT

19. Study conducted by Newsclip Media Monitoring
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
MARKETING : MEDIA RECOVERY AND TYPES OF MEDIA
MEDIA RECOVERY TYPES OF MEDIA
R163.1 million

20. Media & Marketing 2
TOP RADIO STATIONS
R E P O R T S U M M A R Y 2 0 0 9
Study conducted by Newsclip Media Monitoring
MARKETING : TOP RADIO AND TELEVISION STATIONS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
TOP TV
STATIONS

21. Study conducted by Newsclip Media Monitoring
& Insitute for Tourism & Leisure Studies (North-West University)
Media & Marketing 2 R E P O R T S U M M A R Y 2 0 0 9
Study conducted by Newsclip Media Monitoring
MARKETING : REGIONAL PRINT AND INFLUENCING MEDIA
INFLUENCING MEDIAPRINT BY REGION

22. Six month campaign :
Jazz Times (USA),
Downbeat (USA),
Jazzwise (UK),
Jazz Thing (EU) and
Audience (UK).
Cape Town International
Jazz Festival is the only
African festival listed in
the Annual Jazz & Blues
Festival Guide.
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Newsclip Media Monitoring
MARKETING : INTERNATIONAL CAMPAIGN
Melodytrip has ranked this
proudly South African event
as No.4 in the world in 2006.
International Jazz festivals
ranked as follows:
1. New Orleans Jazz Heritage
festival
2. Montreal Jazz Festival
3. Monterey Jazz Festival
4. Cape Town International Jazz
Festival

23. Study conducted by Newsclip Media Monitoring
TELEVISION MEDIA
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Newsclip Media Monitoring
ACCREDITED MEDIA : TELEVISION AND RADIO
RADIO MEDIA

24. Study conducted by Newsclip Media Monitoring
ACCREDITED MEDIA : PHOTOGRAPHERS AND JOURNALISTS
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
PHOTOGRAPHERS
Study conducted by Newsclip Media Monitoring
ACCREDITED MEDIA : PHOTOGRAPHERS AND JOURNALISTS
PRINT JOURNALISTS

25. DEMOGRAPGHICS: VISITOR PROFILE & PROVINCE OF RESIDENCE
VISITOR PROFILE PROVINCE OF RESIDENCE
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Institute for Tourism & Leisure Studies (North-West University)

26. DEMOGRAPGHICS: COUNTRY OF RESIDENCE
COUNTRY OF
RESIDENCE
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
Study conducted by Institute for Tourism & Leisure Studies (North-West University)

27. DEMOGRAPGHICS: INCOME RANGE AND OCCUPATION OF RESPONDANT
CA P E T O W N I N T E R N A T I O N A L J A Z Z F E S T I V A L 2 0 1 0 R E P O R T S U M M A R Y
INCOME RANGE
Study conducted by Institute for Tourism & Leisure Studies (North-West University)
OCCUPATION OF RESPONDANT

28. Study conducted by Institute for Tourism & Leisure Studies (North-West University)
DEMOGRAPGHICS: RESPONDANTS AGE AND OCCUPATION
AGE OF RESPONDANT MAIN MOTIVE TO VISIT THE FESTIVAL

29. Study conducted by Insitute for Tourism & Leisure Studies (North-West University)
Study conducted by Newsclip Media Monitoring
DEMOGRAPGHICS: FUTURE VISITS TO THE FESTIVAL AND GENDER
GENDERREPEAT VISITS IN FUTURE

30. 1. Most of the visitors originate from the Western
Cape and Gauteng Provinces.
2. Visitors mostly spend 6.3 nights in Cape Town, and
prefer to stay in hotels.
3. Festinos travel to Cape Town mainly for the
purpose of the Festival and spend most of their
money on accommodation, followed by food and
restaurants, and transport to the Festival.
4. They are satisfied with the variety and quality of
productions, as well as with the venues, and would
definitely attend the Festival again in 2011.
5. The most significant type of media is radio and
word-of-mouth, which emphasises the importance
of quality productions, and the delivery of good
service throughout each Festival.
6. The highest single category of festinos to the Cape
Town International Jazz Festival is between 35 and
49 years of age, is mainly English speaking and
mostly female. The average age of a visitor is 37
years
7. The impact of the festival on production is
approximately R112 million, and this represents the
value of the Festival to the economy of the Western
Cape.
8. The festival generates R43 million directly based on
visitor spending and the total direct spending amounts
to R52.6 million.
9. This event creates 731 jobs (temporary and
permanent) in the Western Cape, excluding the
employees directly involved in the organising committee.
10. This is an important event not only for Cape Town but
also for South Africa in general. This is important from
an economic, an arts and social point of view.
Study conducted by Newsclip Media Monitoring
CONCLUSION: 10 POINT SUMMARY

31. THANK YOUTHANK YOU