This is a presentation by Andrew Human, CEO of the Loerie Awards for creative excellence in advertising, which he gave to members of Accelerate Cape Town in April 2009. The Loerie Awards 2009 will be hosted in Cape Town from 24 to 27 September.

1. THE 31 st ANNUAL LOERIE AWARDS

5. 2009 Calendar 2008 Grand Prix Winner “Scrabble” by Am I Collective

6. Entry Numbers 2008 saw a 15% growth of entries. The student category was purposefully reduced by 24% to increase the standard of the entered work.

7. Festival Weekend

9. Festival Weekend Special Awards Creative Achievement Award Awarded for the first time in 2008, Mike Schalit, Chief Creative Officer, BBDO SA was recognised for his outstanding achievements, including 10 Grands Prix in 10 years. Marketing Leadership and Innovation Award First awarded in 2007, Mike Glendinning, Sales and Marketing Director, Volkswagen SA, was recognised in 2008 for his role in the success of his brands over many years.

10. Festival Weekend Young Creatives Award Simone Rossum, Joe Public Darren Cronje, Net#work BBDO The award, in partnership with SABC Commercial Enterprises, recognises outstanding achievement by talented individuals at the beginning of their careers. The award includes a trip to an international event for each winner.

12. Educational support In order to support, grow and develop the future skills required in the creative industry, The Loerie Awards is spearheading a new initiative, in collaboration with SABC Commercial Enterprises and the Woolworths “Making the Difference Through Design” (MTDTD) programme. The MTDTD programme identifies talented scholars and acts as a vehicle to scout for Grade 12 pupils showing exceptional talent in the creative arts. Grid design has contributed R80,000 as well as design support for three years. The full scholarship is to study a creative discipline at a tertiary institution; mentorship as well as guaranteed employment in the communications industry on completion of their studies. The scholarship includes fees, study materials, accommodation and living expenses,. This scholarship is a first in the industry and creates a pathway for young talented scholars to be educated and to become part of the communications industry. Additionally, in 2009 the scholarship will be closely integrated with the Travelling Exhibition and other school activities, increasing the awareness of the industry as a career on the school level. Illustration by Siyabonga Ntamela – One of two first recipients of the Loeries Scholarship

14. Printed Annual & DVD Set Designed by Net#work BBDO - the 2008 Annual includes an index of winners by brand, agency, production company and creative credits - making it the definitive guide for the best of advertising, communication and design. The annual received a Sappi Printer of the Year award in 2008. The new annual will be launched at the Design Indaba in February.

15. Migrate Magazine Migrate was born in 2005 with the move of The Loerie Awards to Margate. It is a creatively rich publication – offering a fountain of visual and written inspiration from the new, the young, the dedicated, the passionate creative voices of today. It is targeted primarily at creatively driven staff in all areas of brand communication and provides content that is engaging and informative, creatively inspiring and sometimes funny. Each edition is based around a theme and contributors and advertisers are asked to supply their contributions/ads on the theme. Migrate magazine was awarded a Gold Loerie in the Publication Design category, a Craft Certificate for Writing and a Sappi Printer of the Year Award. Issue 09 will be coming out in May 2009.